Job Description Admissions Counsellor
About the Role
Admissions Counsellor
The Counsellor will be responsible for converting leads into admissions, building strong relationships with students and parents, managing and guiding the Telecalling team, maintaining accurate CRM updates, generating referrals, and independently driving revenue for the centre.
Key Responsibilities
1. End-to-End Admissions & Counselling
- Take ownership of qualified and warm leads and convert them into paid admissions.
- Conduct counselling sessions to understand students' goals, educational backgrounds, career aspirations and financial considerations.
- Recommend suitable programmes based on students' profiles and career objectives.
- Explain course structure, duration, fees, eligibility, career opportunities, placement support and admission processes.
- Handle objections related to fees, course value, career outcomes, timing, competition and decision-making.
- Follow up systematically with prospects until the final admission decision.
- Coordinate documentation, payments, registration and onboarding to ensure a smooth admission process.
- Maintain ownership of leads from initial counselling through admission and handover.
2. Lead Management & Daily Strategy
- Monitor the complete lead funnel daily: New Lead Contacted Qualified Warm Counselling Follow-up Admission.
- Review lead performance, identify gaps and create daily calling and follow-up strategies.
- Prioritise high-intent leads and ensure timely follow-ups.
- Analyse lead sources and conversion performance to identify the best-performing channels.
- Coordinate with the Marketing team to share feedback on lead quality, campaign performance and conversion insights.
- Take responsibility for improving lead-to-admission conversion and overall centre revenue.
3. Telecaller Team Management
- Manage and guide the Telecalling team on daily calling priorities, lead qualification and follow-ups.
- Allocate and redistribute leads based on workload, lead quality and individual performance.
- Monitor daily call activity, connected leads, qualified leads, warm leads and counselling appointments.
- Coach Telecallers on communication, objection handling and lead-warming techniques.
- Conduct daily/weekly performance reviews and set clear targets.
- Ensure every qualified lead is transferred to the Counsellor with complete and accurate information.
4. CRM Management & Reporting
- Update CRM records in real time or within the defined turnaround time after every meaningful interaction.
- Maintain accurate lead status, next follow-up date, remarks, counselling outcomes and admission status.
- Ensure complete visibility of the sales pipeline, with no unattended or overdue leads.
- Prepare and share daily/weekly reports covering lead funnel, counselling, conversions, revenue and pending follow-ups.
- Use CRM data to identify conversion gaps and take corrective action.
5. Student Relationship & Referral Generation
- Build strong relationships with students and parents.
- Maintain regular engagement with enrolled students and ensure a positive student experience.
- Actively generate referrals from existing students, alumni, parents and professional networks.
- Develop a referral pipeline and track referral-to-admission conversions.
- Encourage satisfied students to recommend programmes to friends, classmates and colleagues.
6. Revenue Ownership & Target Achievement
- Take end-to-end responsibility for achieving monthly admission and revenue targets.
- Build and manage an individual revenue pipeline to consistently meet or exceed targets.
- Track daily revenue achievement against monthly targets and identify gaps.
- Independently plan and execute strategies to generate additional admissions and revenue.
- Demonstrate ownership, accountability and a strong business mindset rather than relying only on assigned leads.
If interested, kindly revert to your updated CV and the below details:
Total Experience
Current Designation
Current CTC
Expected CTC
Notice Period
Reason for Job Change
Kindly confirm your interest in exploring this opportunity.
Thanks And Regards
Shweta Borkar
HRassistance
shweta@hrassistance.co.in
