Ad Operations - Publisher Managment

• Develop and maintain strong technical relationships with publishers to ensure a robust and diverse inventory.
  
• Collaborate closely with the media buying team to understand their needs and ensure alignment with publisher offerings.
  
• Implement and oversee technical integrations with publishers across various platforms, including CTV, video, web, and in-app.
  
• Monitor and analyze performance metrics to identify opportunities for optimization and increased yield.
  
• Lead troubleshooting efforts for any issues related to publisher integration or performance.
  
• Stay updated with industry trends and best practices in publisher management and ad technology.
  
• Conduct regular reviews with publishers to discuss performance, challenges, and growth opportunities.
  
• Implement and manage quality assurance protocols to maintain high standards and compliance across all platforms.
  
• Develop strategies for fraud detection and prevention, ensuring the integrity and security of our digital advertising operations.
  

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
  
• Minimum of 6-8 years of experience in operations or publisher management, with specific expertise in CTV, Web, and In-App publishers.
  
• Strong technical acumen with hands-on experience in ad-serving technologies and digital advertising platforms.
  
• In-depth knowledge of Programmatic supply onboarding using VAST and ORTB integrations.
  
• In-depth knowledge and experience with video ad serving tools such as Aniview, SpringServe, Adkernel, and VDO.Ai.
  
• Proven expertise in using quality assurance and fraud detection tools like IAS, Pixalate, Moat, Double Verify, and other MRC-accredited tools.
  
• Excellent analytical skills and the ability to derive insights from data.
  
• Strong communication and presentation skills.
  
• Ability to work independently and in a team-oriented, collaborative environment.
  

LOCATION:

Noida, Uttar Pradesh