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0.0 years

0 Lacs

bengaluru, karnataka, india

On-site

Inviting applications for the role of Management Trainee/ Business Analyst - Campaign Specialist- Zeta Platform ! In this role, you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients. You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives, strategy, segmentation, etc, then build campaigns using SAS / SAS CI. Responsibilities Making sure campaigns are build and launched without any errors and delays. Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills. Responsibilities . Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients . Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s) . Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free . Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team ## Technical Skills 1. .Zeta Platform Expertise.: In-depth knowledge of the Zeta platform, including Email Journey Builder, Customer Strategy, Segmentation, and Targeting. 2. .Email Marketing Automation.: Understanding of email marketing automation principles, including trigger-based emails, workflows, and personalization. 3. .Data Analysis.: Ability to analyze customer data, identify trends, and make data-driven decisions. 4. .Segmentation and Targeting.: Knowledge of segmentation and targeting strategies, including customer profiling, behavioral segmentation, and predictive analytics. ## Banking Industry Knowledge 1. .Banking Products and Services.: Understanding of banking products and services, including credit cards, loans, and accounts. 2. .Customer Communication.: Understanding of effective customer communication strategies, including tone, language, and content. ## Email Content Creation 1. .Email Template Design.: Ability to design and create effective email templates that engage cardholders. 2. .Content Writing.: Skill in writing clear, concise, and compelling email content that resonates with cardholders. 3. .Personalization.: Knowledge of personalization techniques, including dynamic content and variable insertion Qualifications we seek in you! Minimum Qualifications . UG / PG in Statistics, Math or Computer Science . Robust campaign execution / analysis experience Preferred Qualifications/ Skills . SQL, SAS / SAS CI . Ability to handle tasks independently and execution . Prior experience in campaign execution process . . . . .

Posted 3 weeks ago

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4.0 - 8.0 years

0 Lacs

delhi

On-site

As a Salesforce Marketing Cloud (SFMC) Solution Architect with 7+ years of experience, you will be responsible for designing SFMC architecture and leading large-scale migration projects to Zeta or other ESPs. Your expertise in Email Studio, Journey Builder, Automation Studio, AMPscript, SSJS, SQL, APIs, ETL, and email compliance (CAN-SPAM, GDPR) will be crucial for the success of the projects. Additionally, your solid experience in IP warming, domain authentication (SPF, DKIM, DMARC), and documentation skills will play a key role in ensuring project success. To excel in this role, you must hold SFMC Architect/Consultant Certification, Zeta Certification, and possess knowledge of CDP & CRM integration. Your ability to collaborate cross-functionally and your strong communication skills will be essential in working effectively with the team. As an SFMC Developer with 4+ years of experience, you will focus on SFMC development tasks such as AMPscript, SSJS, SQL, APIs, template development, and involvement in migration projects, especially ESP transitions. Your familiarity with Zeta platform and understanding of IP warming, authentication protocols, compliance, and ETL/data sync will be beneficial for the role. Having SFMC Developer/Consultant Certifications, Zeta Certification, and knowledge of CDP, CRM, or multi-channel marketing will be considered a plus for this position. This role requires immediate availability or joining within 15 days at most, as it involves working remotely on a Zeta + SFMC migration project starting on August 1st. The project will focus on cost optimization, IP warming, and deliverability to ensure successful outcomes. Please note that prior Zensar interviews are not acceptable as per the vendor submission filters. (ref: hirist.tech),

Posted 1 month ago

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5.0 - 10.0 years

0 - 1 Lacs

Bengaluru

Remote

1. SFMC Solution Architect (Zeta Experience Preferred) Key Skills & Experience: 7+ years of SFMC architecture experience Hands-on with Email Studio, Journey Builder, Automation Studio Prior experience with Zeta platform preferred Proven background in large-scale migration projects (SFMC to Zeta/other ESPs) Expertise in AMPscript, SSJS, SQL, APIs (REST/SOAP) , ETL, and email compliance (CAN-SPAM, GDPR) Solid experience in IP warming , domain auth (SPF, DKIM, DMARC) Strong documentation and cross-functional collaboration skills Nice to Have: SFMC Architect/Consultant Certification Zeta Certification CDP & CRM integration knowledge 2. SFMC Developers (2 Positions | Zeta Experience Preferred) Key Skills & Experience: 4+ years of SFMC development experience Strong in AMPscript, SSJS, SQL , APIs, template development Experience or familiarity with Zeta platform Involvement in migration projects (especially ESP transitions) Understanding of IP warming , authentication protocols, compliance, ETL/data sync Nice to Have: SFMC Developer/Consultant Certs Zeta Certification Knowledge of CDP, CRM, or multi-channel marketing

Posted 2 months ago

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