Job Title: E-Commerce Manager Department: E-Commerce / Digital Marketing / Sales Job Summary: The E-Commerce Manager is responsible for overseeing and managing the companys online sales platform, ensuring smooth operations, increasing sales, and enhancing the customer experience. This role involves website management, digital marketing strategy, product listings, and customer engagement. The manager will work closely with various departments, including IT, marketing, logistics, and customer service, to optimize the e-commerce business. Key Responsibilities: 1. Website & Platform Management Oversee the daily operations of the e-commerce website Monitor website analytics and improve conversion rates. 2. Digital Marketing & Sales Growth Develop and execute digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns. Collaborate with the marketing team on promotions, discounts, and special campaigns. Use analytics tools (Google Analytics, Facebook Ads Manager, etc.) to track and improve performance. 3. Collaboration & Vendor Management Work closely with marketing, IT, and sales teams to align strategies. Manage relationships with third-party vendors and shipping providers. Stay updated on industry trends, competitor strategies, and new technologies. 4. Customer Experience & Retention Ensure a seamless shopping experience, from browsing to checkout. Implement strategies to reduce cart abandonment and improve customer retention. Work with customer service teams to address customer inquiries and concerns. Gather and analyze customer feedback for continuous improvement. 5. Inventory & Order Management Coordinate with supply chain and warehouse teams to manage stock levels. Ensure accurate product availability and timely order fulfillment. Work with logistics partners to optimize shipping and delivery processes. 6. Performance Monitoring & Reporting Track sales, revenue, and customer behavior using e-commerce analytics tools. Generate reports and insights to improve business strategies. Set and monitor KPIs (Key Performance Indicators) for online store success. Required Qualifications & Skills: Bachelors degree in Business, Marketing, E-Commerce, or a related field. Experience managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.). Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and email marketing. Experience with payment gateways, order fulfillment, and logistics. Excellent problem-solving, analytical, and decision-making skills. Strong communication and leadership abilities. Preferred Qualifications: Experience with marketplaces (Amazon, eBay, etc.). Understanding of Digital Marketing best practices. Salary & Benefits: Competitive salary based on experience. Health and wellness benefits. Performance-based bonuses. Career growth and training opportunities.
