Youtube Executive

Role & responsibilities

• Manage YouTube channels for various clients
• Provide support and services to various clients
• Optimize YouTube videos to create clean and consistent content for our partners
• Track, analyze and report key opportunities for growth and/or change
• Perform as a frontline resource for YouTube best practices
• Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)
• Provide regular updates on partner development, initiatives and results
• Provide expertise in creating documentation and other resources relevant to partners
• Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.
• Drive-up subscribers & revenue of YouTube channel
• Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships.
• SEO Ranking - Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.
• ENGAGEMENT - Manage comments to engage with subscribers of the channel
• CONTENT - work with Video creation team to develop content to increase engagement
• ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors
• SETUP AD formats - in-stream, out stream, discovery, bumper, masthead.
• ANALYSE trends using website analytics tools (e.g. Google Analytics etc.)
• Setup and run ad campaign for YT - should be able to manage and optimize the same as well.

Preferred candidate profile