Key Responsibilities: ● Execute targeted outbound calling campaigns to cold and warm leads, initiating discussions and identifying potential opportunities. (80-100 calls/day) ● Develop and deploy personalized email sequences for initial outreach, follow-ups, and lead nurturing. ● Conduct thorough lead qualification based on defined criteria (e.g., budget, intent, decision-making authority) to ensure sales efforts are focused on promising prospects. ● Deliver persuasive pitches, focusing on the unique value proposition of the tentpole property's linear and digital inventory. ● Manage a pipeline of leads, moving them efficiently through the sales funnel from initial interest to handover for closure (if applicable to FoS/KAMs) or direct closure for smaller accounts. ● Implement structured nurturing programs for cold or unresponsive leads through re-engagement campaigns. ● Handle common client objections effectively, providing clear, confident, and data-backed answers. ● Maintain accurate and detailed records of all interactions, lead status updates, and sales activities in the CRM system. ● Collaborate with the Data Analyst to optimize calling and email strategies based on performance insights. ● Achieve daily, weekly, and monthly targets for outreach, qualifications, and conversions.