75 Webtrends Jobs - Page 3

Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendor.

Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure.

Job Title :Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice Management Level :7 - Manager Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer Job Summary As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization. Additional Information : Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 8 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

The Marketing Senior Specialist Advisor is a highly skilled and advanced portfolio marketer, responsible for marketing Applications and Business Process Services to the external marketplace in Asia Pacific, Middle East & Africa, working with the regional marketing and sales teams. The Marketing Senior Specialist Advisor collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company services in the assigned markets. This role ensures that the regional Sales and GTM functions are informed, trained and enabled to sell the services. III. Responsibilities might includeList responsibilities in bullet form "“ example provided Develops specific marketing plans and activities for services to establish, enhance or distinguish NTT DATA capabilities within the competitive arena. Collaborates to develop thought leadership content and point of view papers that support the positioning of the products/services in market. Contributes to the development and execution of a value proposition and messaging strategy for products/services in Applications and Business Process Services. Converts the technical positioning of the product/service into key market messages, positioning collateral and sales tools. Articulates value propositions to clients and internal stakeholders, such as sales and consulting teams. Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products. Collaborates with regional marketing teams to drive market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market. Creates regionally relevant client marketing/reference content such as website, case studies, videos and references. Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution. Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product. Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales plays. Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product. Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics. Conducts competitive reviews for new initiatives and existing enhancements and monitors relevance in the context of changing market conditions and client dynamics. IV. Skills RequiredList required skills in bullet form "“ example provided) Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. Excellent business and commercial acumen. Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages. Excellent coaching and mentoring skills. Excellent marketing writing skills with a creative flair. Strategic thinking ability to be able to think longer term impacts of marketing programs. Ability to implement sustainable and practical solutions in the business. Advanced ability to present information in a clear, concise manner. Expert analytical ability with strong attention to detail. Significant specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns). Significant knowledge and understanding of all relevant industry standards. Excellent written and verbal communications skills Ability to work with and manage many projects within the required deadlines. Significant knowledge and understanding of web analytics data (Google Analytics, WebTrends). V. Preferred skills and experienceList any nice to have skills and/or experience "“ example provided Post Graduate degree in Marketing, Communications, Journalism, Advertising, or English preferred Bachelor"™s degree or equivalent in Business, Marketing, Communication or relevant field Minimum of 12+ years business/portfolio marketing experience in a top tier IT services firm Significant experience in a product marketing role preferably in the high-tech industry. Significant experience in a product marketing targeting large enterprises in Asia Pacific, Middle East & Africa. Significant experience in launching new high-tech products and communicating benefits Significant demonstrated experience managing complex projects and executing on marketing. Significant project management experience. Significant experience in software or technology B2B product marketing. Significant experience launching new technology products or solutions. Significant experience in conducting market analysis, developing

The Marketing Senior Specialist Advisor is a highly skilled and advanced portfolio marketer, responsible for marketing Applications and Business Process Services to the external marketplace in North America, working with the regional marketing and sales teams. The Marketing Senior Specialist Advisor collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company services in the assigned markets. This role ensures that the regional Sales and GTM functions are informed, trained and enabled to sell the services. III. Responsibilities might includeList responsibilities in bullet form "“ example provided Develops specific marketing plans and activities for services to establish, enhance or distinguish NTT DATA capabilities within the competitive arena. Collaborates to develop thought leadership content and point of view papers that support the positioning of the products/services in market. Contributes to the development and execution of a value proposition and messaging strategy for products/services in Applications and Business Process Services. Converts the technical positioning of the product/service into key market messages, positioning collateral and sales tools. Articulates value propositions to clients and internal stakeholders, such as sales and consulting teams. Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products. Collaborates with regional marketing teams to drive market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market. Creates regionally relevant client marketing/reference content such as website, case studies, videos and references. Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution. Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product. Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales plays. Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product. Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics. Conducts competitive reviews for new initiatives and existing enhancements and monitors relevance in the context of changing market conditions and client dynamics. IV. Skills RequiredList required skills in bullet form "“ example provided) Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. Excellent business and commercial acumen. Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages. Excellent coaching and mentoring skills. Excellent marketing writing skills with a creative flair. Strategic thinking ability to be able to think longer term impacts of marketing programs. Ability to implement sustainable and practical solutions in the business. Advanced ability to present information in a clear, concise manner. Expert analytical ability with strong attention to detail. Significant specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns). Significant knowledge and understanding of all relevant industry standards. Excellent written and verbal communications skills Ability to work with and manage many projects within the required deadlines. Significant knowledge and understanding of web analytics data (Google Analytics, WebTrends). V. Preferred skills and experienceList any nice to have skills and/or experience "“ example provided Post Graduate degree in Marketing, Communications, Journalism, Advertising, or English preferred Bachelor"™s degree or equivalent in Business, Marketing, Communication or relevant field Minimum of 12+ years business/portfolio marketing experience in a top tier IT services firm Significant experience in a product marketing role preferably in the high-tech industry. Significant experience in a product marketing targeting large enterprises in North America. Significant experience in launching new high-tech products and communicating benefits Significant demonstrated experience managing complex projects and executing on marketing. Significant project management experience. Significant experience in software or technology B2B product marketing. Significant experience launching new technology products or solutions. Significant experience in conducting market analysis, developing market messaging, and communicating benefits

Digital marketing personnel Job Location: Taratala HO Industry preferred : FMCG/ Cement/ Steel Immediate joiner will be good Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Good knowledge of website backend to make changes if required periodically Good command on AI based tools Requirements and skills Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

Hello Candidate , Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Senior Seo Executive for our client. Location:Nagpur, Mysore Experience: 2 to 8 yr Work type: Work from office Working days: 6 Days working Key Responsibilities : End to end execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization ( SEO) on a continuous basis. Execution of Social Media Marketing efforts Creation and execution of SMS and Email based marketing campaigns Continuous review and active management of website and other online assets Demonstrable experience in leading and managing SEO/SEM , marketing database, Email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Making on-page and off-page optimization based on google guidelines. Solid knowledge of website analytical tools(ex. Google Analytics) Working knowledge of adserving tools. Strong analytical skills and data driven thinking (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171.) Please furnish the below-mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 9959417171

Hello Candidate , Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Digital Marketing Manage for our client. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Location: Nagpur, Mysore Experience: 2 to 8 yrs of experience Work type: Work from office Working days: 6 Days working Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements and skills: Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171.) Please furnish the below-mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 9959417171

About the Role: We are seeking a results-oriented Google Ads Specialist - PPC Specialist with a proven track record in the travel domain , specifically with expertise in generating high-quality call inquiries for flight sales within the US . You will be responsible for developing, managing, and optimizing targeted Google Ads campaigns designed to drive direct customer calls and maximize flight bookings for these key markets. Key Responsibilities: Develop, manage, and optimize Google Ads campaigns specifically focused on driving call inquiries for flight sales across Search, and potentially Display & YouTube, targeting the US markets. Conduct in-depth keyword research relevant to flight bookings, popular US destinations, and travel intent within these regions. Implement and manage effective call extensions with region-specific phone numbers , location extensions, and other relevant ad extensions to maximize call visibility within the US . Strategize and implement bidding strategies optimized for call conversions and cost-per-acquisition (CPA) for calls within the US advertising landscape. Oversee Google Merchant Center (if applicable for travel products) and Google Tag Manager for accurate tracking of call conversions and user behavior within the targeted markets. Leverage GA4 to analyze website traffic, user journeys, and call conversion data specific to US users to identify optimization opportunities. Implement robust conversion tracking specifically for phone calls originating from Google Ads campaigns targeting the US. Focus on optimizing the pre-call experience (landing pages with US specific content and phone numbers , ad copy tailored to these audiences) to encourage high-intent inquiries. Monitor, analyze, and optimize campaign performance with a strong emphasis on call volume, call quality, and conversion rates within the US markets. Generate and present detailed performance reports on a weekly and monthly basis, highlighting call metrics and actionable insights for the US and Canada. What We're Looking For: Minimum of 2+ years of hands-on experience in managing Google Ads campaigns, with a demonstrable focus and success in the travel domain, specifically driving call-based conversions for flight sales within the US markets. Proven expertise in setting up and optimizing call-centric Google Ads campaigns targeting US audiences. Strong understanding of keyword research tools and methodologies specific to the travel industry and the nuances of the US and Canadian online search behavior. Experience with implementing and managing call tracking solutions with the ability to differentiate and analyze calls originating from the US within Google Ads and Google Analytics. Familiarity with optimizing landing pages for call conversions, with an understanding of US user expectations and preferences. Strong analytical skills with a keen attention to detail and the ability to interpret call data segmented by US performance to drive strategic decisions. Self-motivated, proactive, and resourceful with a passion for the travel industry and digital marketing, with an understanding of the US online landscape. Shift Timings : US Shift timings

We are looking for an SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, community post, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Proven SEO experience. Proven SEM experience managing PPC. Campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends). Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM.

Job Summary: We are seeking a results-driven Digital Marketing Expert to lead product promotion efforts and enhance brand visibility across digital platforms. The ideal candidate will be adept at leveraging SEO, social media, paid advertising, email marketing, and content strategies to drive engagement and conversions. Key Responsibilities: Develop and implement digital marketing strategies to promote products effectively. Optimize SEO and SEM campaigns to improve search visibility and traffic. Manage and execute paid advertising campaigns across platforms like Google Ads and social media. Create and oversee engaging content (blogs, videos, graphics, emails) to boost product awareness. Monitor and analyze performance metrics (CTR, CPC, ROAS, conversions) to optimize marketing efforts. Leverage influencer and affiliate marketing to amplify product reach. Collaborate with design, sales, and product teams to ensure marketing aligns with brand goals. Stay up-to-date with industry trends and digital marketing innovations. Required Skills & Qualifications: Proven experience in digital marketing (with a focus on product promotion). Strong expertise in SEO, PPC, and social media marketing . Excellent analytical skills with experience in Google Analytics and marketing tools. Creativity and storytelling ability to craft compelling campaigns. Experience with marketing automation tools (HubSpot, Mailchimp, etc.). Strong communication and teamwork skills . Preferred Qualifications: Certifications in digital marketing (Google Ads, HubSpot, Facebook Blueprint, etc.). Experience in e-commerce marketing is a plus.

Job brief: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate Requirements and skills: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g, DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking

Must have ranked content across competitive categories We don t need someone to throw keywords into a blog and call it strategy. We need someone who knows how to build traffic consistently. you'll be responsible for: Keyword research that actually aligns with intent On-page, off-page, and technical SEO Optimising web content, landing pages, and even YouTube descriptions Tracking performance and knowing what s working and why Building topical authority, not just ticking SEO checkboxes Proven experience as Sr. SEO Specialist, SEM Manager, or similar role Knowledge of HTML/CSS Familiarity with relevant tools (eg SEMrush, Screaming Frog, MOZ, Ahref etc) and web analytics tools (eg Search Console, Google Analytics, WebTrends)

About The Role : - Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. - To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. - Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. Responsibilities: - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. - Deploy successful marketing campaigns and own their implementation from ideation to execution. - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. - Produce valuable and engaging content for our website and blog that attracts and converts our target groups. - Build strategic relationships and partner with key industry players, agencies and vendors. - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. - Oversee and approve marketing material, from website banners to hard copy brochures and case studies. - Measure and report on the performance of marketing campaigns, gain insight and assess against goals. - Analyze consumer behavior and adjust email and advertising campaigns accordingly. Requirements and skills: - Demonstrable experience in marketing together with the potential and attitude required to learn. - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate. - Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends). - Experience in setting up and optimizing Google Adwords campaigns. - Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. - A sense of aesthetics and a love for great copy and witty communication. - Up-to-date with the latest trends and best practices in online marketing and measurement. Apply Save Save Pro Insights

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice. The Practice- A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills- Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

Role & responsibilities Job Title: E-commerce Marketing Expert (Social Media & Digital Marketing) We're seeking a skilled E-commerce Marketing Expert to develop and execute comprehensive social media marketing strategies, manage paid advertising campaigns, and optimize our Google My Business profile. The ideal candidate will have experience with Shopify, Myntra, and digital marketing tools. Key Responsibilities: - Develop and execute social media marketing strategies (Facebook, Instagram, YouTube) - Manage paid social media advertising campaigns - Optimize Google My Business profile - Collaborate with cross-functional teams - Analyze performance metrics and adjust strategies - Familiarity with digital marketing strategies Preferred candidate profile Requirements: - Education: Preferred Bachelors degree in Business Administration, Marketing, ecommerce, or a related field - Any graduate - 3-5 years of experience in e-commerce marketing - Good Communication Skills - Proven expertise in social media marketing, content creation, and paid advertising - Strong understanding of Shopify and Myntra, familiarity with ecommerce platforms. - Excellent analytical and problem-solving skills - Experience with influencer marketing, email marketing, and content marketing - High attention to detail with strong organizational skills. - Basic understanding of SEO for product listings. Perks and benefits - PF, ESI, BONUS and Accidental Insurance upto 16 lac - Competitive salary and benefits package - Opportunity to work with a growing e-commerce brand - Collaborative and dynamic work environment

Job Description: Sound knowledge of latest Web Technologies and Web Trends. Skill sets required are: HTML5 and CSS3. JSON and XML. Bootstrap. jQuery. Adobe Photoshop. JavaScript knowledge would be an added advantage. Solutioning, Troubleshooting Issues. Educational Qualification: Bachelors Degree or Diploma in Multimedia/Engineering Stream. Professional Qualification: Should have 2-6 years of experience into Web Designing.

Looking for digital marketing Executive with graphic design experience. Role & responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter(X), Facebook, Insta, LinkedIn etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update websites. Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Preferred candidate profile Graphic Designing experience in photoshop, Illustrator, etc. Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field Duty station : Mohali, Punjab

Responsibilities: * Create engaging website content using Canva & OpenCart. * Optimize social media presence with Facebook Ads, Google Marketing & Analytics. Annual bonus Leave encashment

Regional Sales Manager (Construction and Engineering and PMIS Applications Sale) Key Responsibilities: Drive new business growth by identifying, engaging, and closing new customer accounts Target key decision-makers in commercial enterprises and public sector organizations Conduct in-depth needs analysis and deliver customized product demonstrations Develop and manage a robust sales pipeline to consistently meet or exceed targets Navigate complex sales cycles, including RFPs and public sector procurement processes Build strong relationships with prospects through strategic outreach and thought leadership Collaborate with internal teams to align on product positioning and customer needs Requirements: 5+ years of B2B software sales experience, with a focus on PMIS or related SaaS solutions Proven success in new business development, particularly in complex or regulated environments Strong understanding of both commercial and public sector sales processes Exceptional communication, presentation, and negotiation skills Self-starter with a results-oriented mindset and ability to work independently Experience in selling in the Architecture, Engineering, and Construction vertical is preferred. An Oracle career can span industries, roles, Countries, and cultures, allowing you to thrive in new roles and innovate while blending work life. Oracle has thrived through 40+ years of change by innovating and operating with integrity while delivering for the top companies in almost every industry. In order to nurture the talent that makes this happen, we are committed to an inclusive culture that celebrates and values diverse insights and perspectives, a workforce that encourages thought leadership and innovation. Oracle offers a highly competitive suite of Employee Benefits crafted on the principles of parity, consistency, and affordability. The overall package includes certain core elements such as Medical, Life Insurance, access to Retirement Planning, and much more. We also encourage our employees to engage in the culture of giving back to the communities where we live and do business. At Oracle, we believe that innovation starts with diversity and inclusion and to create the future, we need talent from various backgrounds, perspectives, and abilities. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application optimally, the interview process, and in potential roles to perform crucial job functions. Thats why were committed to creating a workforce where all individuals can do their best work. Its when everyones voice is heard and valued that were encouraged to go beyond whats been done before.

About The Role -Digital and Social Lead Role TitleDigital and Social Lead LocationMumbai & Kolkata About the Organization Capgemini partners with companies to transform and manage their businesses by unlocking the value of technology. At Capgemini, we are driven by a shared purposeUnleashing human energy through technology for an inclusive and sustainable future. As a leading strategic partner to companies around the world, we have leveraged technology to enable business transformation for more than 50 years. We address the entire breadth of business needs, from strategy and design to managing operations. To do this, we draw on deep industry expertise and a command of the fast-evolving fields of cloud, data artificial intelligence, connectivity, software, digital engineering, and platforms Job Responsibilities Ability to work as a program manager with diverse teams spread across marketing, support functions and key business stakeholders. Understand the overall digital landscape of the organization as well as that of key competitors. Works as part of a team to negotiate new deals, extensions, and ad-hoc service aspects. Proactively develop and implement efficiency improvements. Involvement in the creation of own area business plan Delegate to achieve business goals. Respond to client requests in nonstandard situations, investigating all the possibilities for a solution. Have a reasonable understanding of issues in managing a global business . Development and implementation innovations Bring the latest industry best practices into action. Experience: Atleast 10 years experience of working with standard content management systems, viz. Drupal, Wordpress, AEM Strong background in content management, content layout, UI/UX principles (might not have worked) Hands on knowledge of analytic toolsGoogle Analytics, Omniture, WebTrends, Piano etc. Hands on knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz etc. Understanding of web and social traffic, and ability to draw traffic statistics, analytics, and data modelling. Hands on knowledge of marketing automation Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills. A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains. At least 3 years experience in handling team/similar role About The Role Your primary role will be to help set the direction and own the data-driven marketing approach along with the marketing team. You will play a crucial role in leading projects and services from their initial conception to successful implementation and will be a people manager for 2-3 people Skills (competencies)

Define business pro &digital initiatives. Budgeting.Build & execute creative campaigns-brands,product launch. Execute content creation, influencer collaboration.Manage SEO/SEM, email, display ads,track conversion, work with agencies.Identify trends. Required Candidate profile MBA-Marketing. Certified in Digital Marketing. 6 to 10 years

creating & executing high-engagement social media campaigns, content creation, influencer collaborations& community building. Managing SEO/SEM, email, and display ads, tracking performance (KPIs/ROI), and collaborating with agencies & vendors.

Design, create and manage digital marketing campaigns across Facebook Ads, Google Ads, Instagram, and other relevant platforms. Manage all digital marketing channels. Utilizing a range of techniques including paid search, SEO, and PPC. Provide creative ideas to design content for campaigns, select target audiences, and understand consumer behavior. Measure performance and create daily reports for the performance and make recommendations for amendments and improvements. Strong understanding of digital marketing trends, new social media sites, web technologies, changes in algorithms, and best practices. Knowledge of Web analytics tools (Google Analytics, Webmaster Tools, Semrush, WebTrends, Ahrefs, etc.) Should be good at off-page submission like classifieds, directories, article sharing and building natural backlinks, etc. Should be able to work in a dynamic environment with time flexibility. Review and analyze the website to find areas of improvement. Selection Process: All candidates will go through 3-6 months of training. At the end of the training period, the candidate will get a full-time posting. Required Skill Excellent communication abilities. Experience in SEO, SMO, digital marketing, PPC, keyword analysis, and lead creation is ideal. Benefits for Technical Support Executives.