JOB DESCRIPTION Position Title Sr Manager Ecommerce Marketing & Sales Department Ecommerce Reports to Head Ecommerce/ VP Retail Sales & Operations Qualification Bachelors or Masters degree in Business, Marketing, E-commerce, or related field Experience 8 to 12 years (relevant experience) Location Coimbatore/ Chennai Position Summary: Responsible for formulating and executing the overall strategy for Glows online business, enhancing brand visibility, and managing e-commerce platform. This role includes modernizing the digital retail process and driving online sales performance Principal Accountabilities • Develop and execute a comprehensive e-commerce growth strategy aligned with Glow’s brand vision and revenue goals. • Plan and implement online campaigns, promotions, and seasonal sales initiatives. • Own and manage the P&L of the e-commerce division, ensuring achievement of revenue and profitability targets. • Monitor key performance metrics across digital channels to optimize conversion rates, average order value (AOV), and customer retention. • Oversee the daily operations of Glow’s website, including design, navigation, content, and checkout experience. • Manage product on boarding, promotional activities, and compliance with e-commerce standards. • Lead two core verticals—Sales & Marketing (including Digital Marketing)—and coordinate closely with back-office, Offline Retail, and Technical teams for smooth execution of strategies. • Oversee product assortment, pricing, and visual merchandising plans for the online store. • Set and enforce service standards related to packaging, delivery, returns, and refunds for online orders. • Liaise with customer service teams to ensure timely and satisfactory resolution of customer issues, upholding brand reputation. • Track and analyze data on sales, web traffic, customer behavior, and campaign ROI. • Provide actionable insights and performance reports to assist senior management in strategic decision-making. • Collaborate with Offline Retail, Technical team and back office teams like merchandising, inventory management, customer service, and logistics. • Manage customer segmentation through CRM tools. • Utilize Customer Data Platform (CDP) insights to develop use cases for boosting conversion rates, acquiring new customers, and improving retention. • Stay updated with the latest e-commerce trends and innovations to drive continuous improvement. • Coordinate with the Technical team to implement UI/UX enhancements and functionality upgrades as required. • Accountable for meeting e-commerce sales targets and business objectives. • Execute data-driven campaigns focused on increasing ROI and ROAS. • Strategize e-commerce-specific marketing initiatives in alignment with brand marketing efforts. • Work closely with the Brand Marketing team to ensure cohesive and impactful communication across channels.
