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3.0 - 7.0 years
0 Lacs
haryana
On-site
As an ideal candidate for this role, you should possess a strong set of skills and experiences in the field of digital analytics, particularly in the utilization of Adobe Analytics. Your proficiency in using Adobe Analytics should be demonstrable, showcasing your ability to navigate Adobe Analytics Workspace for reporting purposes. Additionally, you should have hands-on experience in website and mobile app tagging and reporting. Furthermore, your expertise should extend to tag management solutions, with a preference for Adobe Launch. You should be comfortable handling multiple tags and extensions, ensuring smooth implementation and operation. In terms of technical skills, you should be adept in JavaScript, CSS selectors, HTML, and page structure. While experience with AEM data layer and WebSDK implementation would be beneficial, familiarity with Adobe Developer Console & APIs is also advantageous. Your role will involve managing the end-to-end analytics lifecycle, which includes requirements gathering, technical translation, implementation strategy, and analysis & reporting. It is crucial that you are well-versed in documentation processes such as SDR creation and Tech Specs, following Adobe's best practices. Moreover, your background should encompass experience in A/B testing, product optimization strategies, market research, and competitive analysis. Additional technical skills in SQL, Python, Cognos, Tableau, and Power BI would be considered a plus. As a professional in this field, you should excel in data visualization, creating impactful visual representations to complement and enrich your analysis. Strong critical thinking skills are essential, enabling you to interpret web metrics, feedback, and benchmarks to align with overarching business objectives effectively.,
Posted 3 days ago
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