Senior Marketing Automation Specialist Grazitti Interactive

3.0 - 5.0 years

5 - 9 Lacs

panchkula

Work from Office

Key Responsibilities: Build, test, and deploy email campaigns, nurture programs, and lead scoring modelsin MarketoManage Marketo assets including emails, landing pages, forms, and workflows Optimize campaign performance through A/B testing and reportingMaintain data integrity through list management, segmentation, and syncs with CRM Implement and document scalable processes and naming conventions Support lead lifecycle strategy, including MQL definitions and routing rules Monitor deliverability, bounce management, and data compliance Troubleshoot issues related to campaign execution, integrations, or sync errors Maintain Marketo instance hygieneServe as the primary point of contact for clien...

Posted 3 days ago

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Lead Marketing Automation Specialist Grazitti Interactive

5.0 - 8.0 years

7 - 11 Lacs

panchkula

Work from Office

Lead the architecture and planning of a new Marketo instance, or migration from an existing platformLead end-to-end Marketo instance setup or migration Design and implement scalable lead lifecycle strategies including scoring, routing, and nurturing Establish scalable campaign frameworks and reusable templates for global useOwn end-to-end strategy, execution, and optimization of all Marketo campaigns and programsManage email deliverability, A/B testing, and performance analysisImprove segmentation, personalization, and engagement strategies Maintain and optimize Marketo instance healthasset hygiene, folder structure, and field management Oversee data governance, privacy compliance and delive...

Posted 3 days ago

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