Digital Analytics Associate LS Digital Group

2.0 - 6.0 years

0 Lacs

maharashtra

On-site

As an experienced professional in tag configuration and development, you will be responsible for configuring tags and developing data layers using Google Tag Manager for web and mobile applications. You will work independently on these tasks, ensuring the proper implementation of tags to meet the requirements of various clients. Handling a pipeline of tagging requests from clients, you will work as an individual contributor and support large-scale projects by developing, designing, building, testing, and monitoring web data layers and tags/pixels. Collaboration with interactive marketing teams, such as paid media, social media, and organic search engine optimization, will be essential for tracking and merging data with web analytics. Your expertise in the Google ecosystem will allow you to perform tagging across all Google platforms, including marketing platforms. Additionally, you will work closely with program managers and customer service teams to ensure timely implementation of tagging changes due to site modifications. Creating tagging schemas and specifications for new sites and features, as well as writing tagging specifications for developers working on enhanced ecommerce websites and apps, will be part of your responsibilities. You will also need to implement proper cookie consent triggers to comply with regulatory standards like GDPR and CCPA. Using JavaScript to extract data from the DOM, dataLayer, JavaScript variables, and data objects for integration into Google Tag Manager will be crucial. Knowledge of server-side tags implementation and the ability to write SQL/Big Queries to verify and report on Google Analytics in the data warehouse will be advantageous. Accessing Google Tag Manager and Google Analytics APIs for task automation and performing quality assurance and debugging of implemented tags are also key aspects of this role. Your attention to detail and commitment to ensuring accurate tagging implementation by developers will contribute to the overall success of tagging projects.,

Posted 1 week ago

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