Web Strategy & Optimization Lead

Web Strategy & Optimization Lead

Brand & Digital Experience Team

Aviatrix is on a mission to secure the worlds digital fabricand our website is a critical engine for telling that story, generating demand, and driving growth. Were looking for a Web Strategy & Optimization Manager to help us continuously improve the performance of our digital presence through hands-on execution, thoughtful analysis, and cross-functional collaboration.

This is a high-impact role for someone who blends marketing instincts, technical fluency, and a performance mindset. Youll work closely with our Web Experience Manager, brand team, and campaign stakeholders to ensure aviatrix.com is not just beautiful and on-brandbut effective, measurable, and always improving.

What Youll Do

Publish and optimize content across aviatrix.com using Contentfulranging from landing pages and blogs to gated assets and SEO updates

Monitor web performance and user behavior using GA4, GTM, and tools like Hotjar or Looker Studio

Analyze and improve conversion funnels, CTAs, form completion, and asset performance based on data-driven insights

Support SEO health and visibility by implementing on-page optimizations, managing metadata, improving internal linking, and flagging technical issues

Contribute to A/B testing and CRO initiatives, helping define hypotheses, build test variants, and analyze outcomes

QA new content and experiences before launch to ensure polish, accuracy, and functionality

Coordinate web requests and small-scale updates, partnering with stakeholders to prioritize, triage, or execute directly

Collaborate cross-functionally with marketing, content, design, and web teams to bring campaigns and web updates to life

Document best practices and share learnings to support a culture of experimentation and performance

What You Bring

5+ years of experience in digital marketing, web operations, or site optimization, preferably in a B2B tech environment

Deep experience with Google Analytics 4, Google Tag Manager, and at least one CMS (Contentful preferred)

Strong understanding of SEO, UX, and conversion optimization best practices

Familiarity with A/B testing tools, heatmaps, and behavior analytics platforms

Ability to turn performance data into clear recommendations and measurable improvements

Basic knowledge of HTML/CSS and comfort working within a modern web stack (e.g. Next.js)

Excellent communication and collaboration skillsespecially across time zones and functions

Proactive, detail-oriented, and energized by continuous improvement

What Success Looks Like

Priority content is launched quickly, cleanly, and with clear performance tracking

KPIs are monitored and surfaced regularly, with clear next steps to improve them

Pages and CTAs improve steadily based on data and iterationnot guesswork

SEO visibility and engagement metrics trend upward across key audiences

The marketing team sees you as a trusted partner and a performance driver