2.0 - 6.0 years

0 Lacs

haryana

On-site

As an experienced Campaign Manager, you will play a crucial role in setting up, managing, and optimizing CPS (Cost Per Sale) web campaigns. Your responsibilities will include the complete lifecycle management of campaigns, from planning and setup to execution and reporting. You will also run and scale affiliate ad campaigns on direct web inventory, ensuring effective management of ad placements across partner websites. Your key responsibilities will include: - Setting up, managing, and optimizing CPS web campaigns - Running and scaling affiliate ad campaigns on direct web inventory - Identifying and listing internal inventory on suitable affiliate and media platforms - Tracking performance, ...

Posted 1 week ago

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SFMC MCP (Personalization) Cognizant

4.0 - 8.0 years

0 Lacs

kolkata, west bengal

On-site

As a candidate for this role, you should have at least 4-8 years of experience in Marketing Cloud Personalization. Your key responsibilities will include: - Creating sitemaps, datasets, and deploying WebSDK - Proficiency in catalog design, content zone, pagetypes, attribute creation, and mapping - Creating web campaigns, tracking reports, importing/exporting data, and creating ETL feeds - Expertise in segment creation, setting up filters and goals, and understanding of email and mobile push channels - Knowledge of real-time recommendation, next best action, user engagement score, affinity creation, and unified customer profile Additionally, familiarity with digital and website marketing conc...

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Performance Marketing Manager - Web & App Campaigns Fibe

3.0 - 6.0 years

9 - 10 Lacs

pune

Work from Office

Key Responsibilities: 1. Web & App Campaign Strategy & Execution: a. Develop and execute integrated performance marketing campaigns across web and app platforms, utilizing channels such as Google Ads, Facebook/Instagram Ads, Apple Search Ads, and display networks. b. Manage and optimize campaigns for both user acquisition (UA) and revenue generation on both web and mobile platforms. c. d. Implement cross-channel strategies to drive traffic, increase conversions, and maximize ROI. Continuously monitor and optimize for performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Install (CPI), and Lifetime Value (LTV). 2. Data-Driven Optimization & Reporting: a. ...

Posted 2 months ago

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Salesforce Marketing Cloud Personalisation Specialist Saaki Argus & Averil Consulting

4.0 - 8.0 years

0 Lacs

coimbatore, tamil nadu

On-site

You will be joining a leading IT solutions provider with a strong focus on the travel, transportation, and hospitality industries. As a Salesforce Marketing Cloud Personalisation Specialist, you will need to have at least 4 years of hands-on experience in implementing and configuring Salesforce Marketing Cloud personalization solutions. Your responsibilities will include creating Salesforce MC Personalization on Sitemap, setting up and maintaining product catalogues, creating segments, integrating various components, designing sitemaps and catalogs, and developing web campaigns and templates. You should have a good understanding of web development technologies such as HTML5, CSS, JavaScript,...

Posted 4 months ago

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Affiliate Marketing Manager Opicle Technolgies

1.0 - 4.0 years

2 - 6 Lacs

Mumbai, Pune, Gurugram

Work from Office

Roles & Responsibilities: - Managing partnership and deliveries for web performance based campaigns (CPL & CPS) - Consistent monetization and delivery deployments. - Publisher management and retention starting from budget allocation till margin realization. - Coordination with the sales team to get the best output of client briefs and regularities. - Responsible for all communication going out to Affiliates - Analyze affiliate performance on a weekly, monthly, yearly basis, develop key metrics and share the same with affiliates - Media buying and arbitrage on various aspects of deliveries.

Posted 4 months ago

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