1366 Web Analytics Jobs - Page 49

About the Role As a front-end developer, you ll work closely with our Product and Design Team to build beautiful user interfaces for our web app on all screen formats. We make the most of modern tools like React, ES6, SASS, and more. Duties and Responsibilities: Collaborate with our designers to iterate and implement on design concepts Work with full stack/backend engineers to ship features and create experiments Write efficient, modular, and reusable front-end libraries and abstractions Find and solve performance issues Participate in code reviews Communicate best practices to the team Qualifications and Skills: 4+ years of full time engineering experience Expert in Javascript Extensive experience with modern client-side JS libraries and tooling such as React Strong understanding of HTML and CSS Awareness of cross-browser compatibility issues Familiarity with server-side technology such as Node.js, Rails, Django, etc. Exposure to architectural patterns of large, production environment web apps Experience with client-side performance and optimization Demonstrate design, UX sensibility, and attention to detail Solid CS fundamentals Understanding of web security, common attacks and defenses Knowledge of build systems configurations and setup - such as Webpack Experience architecting web analytics, conversion analytics, and A/B testing systems Experience building and maintaining open source repositories Experience with PostgreSQL, Segment.js #LI-Hybrid #LI-DG1 Don t meet every single requirement? If you re excited about this role but your past experience doesn t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

Planit are world leaders in application testing and quality engineering. We provide solutions that support organisations to deliver high quality systems, applications, and IT architecture. Planit is now a proud NRI company and part of a global movement to deliver a sustainable and secure future through better Information Technology exchanges. Our team offer expert consultancy, bespoke services, tailored training and unique solutions to complex projects. Specialising in digital quality, Planit have a geographic footprint across many continents, with 1700+ permanent employees and have been recognised in Gartners Magic Quadrant for Application Testing Services. Our values and ethos are focused on an intrinsic connection to our people, the awareness of our environment and our pursuit to be better than yesterday. We continue to lead the industry with unrivalled ideas, ability, and a quest to discern paradigms About the role: The role demands here that the candidate should have working experience into Functional testing (i.e. to create the test cases, test scenarios, detect bugs) and into Automation Testing with tools like Selenium and Java. Along with this, stakeholder management, client interaction, and leadership qualities are an added advantage. Responsibilities : Conduct functional, regression, cross-browser, and accessibility testing for web pages and digital content. Validate content accuracy, UI/UX, navigation, SEO metadata, schema, and tagging . Ensure compliance with SEO best practices, and performance standards . Work closely with AEM Content Authors and Developers to identify, document, and resolve defects. Perform page speed analysis, image optimization checks, and responsive testing across multiple devices and browsers. Utilize QA tools and frameworks to automate and streamline testing processes. Document and track defects & collaborate with teams for resolution. Ensure all content and functionalities meet business, legal, and regulatory requirements . Support UAT (User Acceptance Testing) efforts by coordinating with stakeholders. Provide recommendations to improve website performance, usability, and SEO optimization . Skills & Experience: Bachelor s Degree required . 3+ years of experience in web/digital QA, preferably within Adobe Experience Manager (AEM) environments . Experience with QA methodologies, test plans, test cases, and defect tracking . Understanding of HTML, CSS, JavaScript , and browser developer tools. Experience in cross-browser, responsive, and mobile testing . Familiarity with SEO best practices, accessibility standards, and web analytics . Experience with bug tracking tools (JIRA). Exposure to Agile development processes is preferred. Experience in pharmaceuticals or another highly regulated industry is required. Knowledge of test automation tools (e.g., Selenium, Cypress) is a plus . Culture and Benefits: For the right person we will provide:- A competitive remuneration package with career pathways within our talent team as we continue to expand globally An open, flexible hybrid working environment where you can immediately see the impact of your work and delivery towards the business success All of the tools, software and support you need (we ve just undergone a migration of our ATS platform with bleeding edge tool /process to enable success) Benefits including health insurance, Free LinkedIn Learning licences, Training platforms & internet reimbursement among others.

Planit are world leaders in application testing and quality engineering. We provide solutions that support organisations to deliver high quality systems, applications, and IT architecture. Planit is now a proud NRI company and part of a global movement to deliver a sustainable and secure future through better Information Technology exchanges. Our team offer expert consultancy, bespoke services, tailored training and unique solutions to complex projects. Specialising in digital quality, Planit have a geographic footprint across many continents, with 1700+ permanent employees and have been recognised in Gartners Magic Quadrant for Application Testing Services. Our values and ethos are focused on an intrinsic connection to our people, the awareness of our environment and our pursuit to be better than yesterday. We continue to lead the industry with unrivalled ideas, ability, and a quest to discern paradigms About the role: The role demands here that the candidate should have working experience into Functional testing (i.e. to create the test cases, test scenarios, detect bugs) and into Automation Testing with tools like Selenium and Java. Along with this, stakeholder management, client interaction, and leadership qualities are an added advantage. Responsibilities : Conduct functional, regression, cross-browser, and accessibility testing for web pages and digital content. Validate content accuracy, UI/UX, navigation, SEO metadata, schema, and tagging . Ensure compliance with SEO best practices, and performance standards . Work closely with AEM Content Authors and Developers to identify, document, and resolve defects. Perform page speed analysis, image optimization checks, and responsive testing across multiple devices and browsers. Utilize QA tools and frameworks to automate and streamline testing processes. Document and track defects & collaborate with teams for resolution. Ensure all content and functionalities meet business, legal, and regulatory requirements . Support UAT (User Acceptance Testing) efforts by coordinating with stakeholders. Provide recommendations to improve website performance, usability, and SEO optimization . Skills & Experience: Bachelor s Degree required . 3+ years of experience in web/digital QA, preferably within Adobe Experience Manager (AEM) environments . Experience with QA methodologies, test plans, test cases, and defect tracking . Understanding of HTML, CSS, JavaScript , and browser developer tools. Experience in cross-browser, responsive, and mobile testing . Familiarity with SEO best practices, accessibility standards, and web analytics . Experience with bug tracking tools (JIRA). Exposure to Agile development processes is preferred. Experience in pharmaceuticals or another highly regulated industry is required. Knowledge of test automation tools (e.g., Selenium, Cypress) is a plus . Culture and Benefits: For the right person we will provide:- A competitive remuneration package with career pathways within our talent team as we continue to expand globally An open, flexible hybrid working environment where you can immediately see the impact of your work and delivery towards the business success All of the tools, software and support you need (we ve just undergone a migration of our ATS platform with bleeding edge tool /process to enable success) Benefits including health insurance, Free LinkedIn Learning licences, Training platforms & internet reimbursement among others. If you believe that this role is for you APPLY TODAY! www.planit.com Planit is an equal opportunity employer.

What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

Turno (Brand of Blubble Pvt Ltd) is an Electric Vehicle company that helps operators of commercial vehicles to switch to EVs. Turno does this by providing a wide selection of vehicles from partner OEMs, affordable financing, and battery value guarantees to ensure the highest return on value for EV owners. Turnos mission is to transition gasoline miles to electric miles in India. Turno is founded by Hemanth Aluru and Sudhindra Reddy Pidapa - experienced entrepreneurs in the mobility industry with a strong track record of value creation. Recently, they led Zoomcar, Indias largest personal mobility platform. Commercial Vehicles contribute 80-90% of fuel burnt today - those are the miles we want to replace with EV miles. And even though commercial EVs exist, adoption has been slow. Job Summary: We are looking for an experienced SEO person to join our growing team and provide high-quality search engine optimization solutions. This position will work directly with our operations, and growth marketing teams to improve the search engine optimization and overall performance of the website. Responsibilities: Develop, execute and deliver SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability, and UX. Help drive content marketing strategy to increase rankings, visibility and natural search results for existing and new pages. Help drive youtube SEO for Turno social visibility and marry it into content SEO Establish a test-and-learn environment across all core pages of the website to drive better on-page conversion. Conduct keyword research, ranking analysis, and monitoring competitor sites to inform strategy. Perform continuous auditing, and identify and recommend areas for improvement within site structure, page templates, and redirects. Develop SEO-centered ways to acquire backlinks. Introduce and create SEO A/B testing to understand the effectiveness of optimization and quantify results. Serve as subject matter expert for all things SEO, educate and inform throughout the organization. The Ideal Candidate: 5/6+ years of experience in Search Engine Optimization (SEO), ideally in a product company or in an SEO Agency. Managed 0-1 growth of websites and SEO projects Deep understanding of technical aspects of content discovery, crawling, rendering, and ranking. - Good understanding of youtube SEO An understanding of HTML, CSS, and JavaScript as they relate to SEO best practices Self-starter who can develop, lead, prioritize and execute SEO strategies. Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem Deep understanding and experience with Google Search Console and Google Analytics Bonus Points: Familiarity with tools such as Screaming Frog, SEMRush, Botify/DeepCrawl, OnCrawl, SERPmetrics, etc. Experience with SEO A/B testing Scrum or other agile experience. Understand the nuances of AI tools which help in making SEO better Skills : Someone who has worked in an SEO agency or in a product company as an in-house SEO, where he/she was responsible for planning and implementing the SEO strategy for NEW websites Someone who mastered the art of SEO research. Expert in SEO Analytics.

What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

Job_Description":" We are looking for enthusiastic folks with aget-it-done mindset to join us in this mission. For us, hard work is important,but even more important is keeping our promises, delivering on our commitments.Being a hero is good at Alike but being a team player is priceless. Andfinally, making the right choice usually mean going the difficult path, andthat is the Alike way. The role As Senior Catalogue Manager, you will be responsiblefor managing the end-to-end life cycle of publishing and managing onlinecontent on the companys Content Management System (CMS). You will ensure thatthe content is accurate, relevant, engaging, and optimised for SEO. You willalso establish and maintain content publishing processes and standards andoversee the testing and quality assurance of the content. You will work closelywith the content creators, editors, and developers to deliver high-qualitycontent that meets the needs and expectations of the customers and thebusiness. You will be part of a dynamic and fast-paced environment, where youwill have the opportunity to contribute to the growth and innovation of Alike. Keyresponsibilities Manage the content publishing workflow, from contentcreation, editing, approval, publishing, maintenance, and deprecation. Ensure that the content is consistent, error-free, andaligned with the companys brand voice, tone, and style guidelines. Use the CMSs drag and drop editor to create and editonline content, such as landing pages, banners, blogs, newsletters, and otherweb content. Monitor and analyse the performance and impact of thecontent, using web analytics tools and feedback mechanisms. Optimise the content for SEO, using best practices andtools such as keyword research, meta tags, and link building. Manage the multilingual content operations, ensuringthat the content is translated, localised, and updated for different marketsand languages. Stay updated on the latest trends and developments inonline content, CMS, and SEO, and implement best practices and innovations. Requirements Bachelors degree in Marketing, Communications,Journalism, or a related field. At least 5 years of experience in online contentmanagement, preferably in the travel industry. Proficient in using CMS platforms, such as Magento, orAdobe Experience Manager. Knowledge of HTML, CSS, and web design principles. Excellent writing, editing, and proofreading skills,with attention to detail and accuracy. Experience in creating and optimising content for SEO,using tools such as Google Analytics, Google Search Console, Moz, or SEMrush. Customer-centric mindset, with the ability tounderstand and anticipate the needs and preferences of the target audience. Strong project management, communication, andcollaboration skills, with the ability to work with cross-functional teams andstakeholders. Creative, proactive, and self-motivated, with theability to work independently and under pressure. Benefits Competitive salary and benefits Private medical insurance Family friendly work environment Dynamic career growth opportunities in a rapidlyevolving company ","

About the Role As a Senior Frontend Engineer, you will be responsible for the user interfaces and experiences that our customers interact with. You ll work closely with our designers to build beautiful user interfaces for our web app on all screen formats. We make the most of modern tools like React, ES6, SASS, and more. You will also be responsible for architecting and developing our core frontend infrastructure. Duties and Responsibilities: Collaborate with our designers to iterate and implement on design concepts Architect and build our client-side infrastructure Work with full stack/backend engineers to ship features Write efficient, modular, and reusable frontend libraries and abstractions Find and solve performance issues Participate in code reviews Communicate best practices to the team Mentor junior developers Qualifications and Skills: 7+ years of full time engineering experience Expert in Javascript Extensive experience with modern client-side JS libraries and tooling such as React Awareness of cross-browser compatibility issues Familiarity with server-side technology such as Node.js, Rails, Django, etc. Exposure to architectural patterns of large, production environment web apps Experience with client-side performance and optimization Demonstrate design, UX sensibility, and attention to detail Understanding of web security, common attacks and defenses Knowledge of build systems configurations and setup - such as Webpack Experience architecting web analytics and A/B testing systems Solid CS fundamentals #LI-Hybrid #LI-DG1 Don t meet every single requirement? If you re excited about this role but your past experience doesn t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

Planit are world leaders in application testing and quality engineering. We provide solutions that support organisations to deliver high quality systems, applications, and IT architecture. Planit is now a proud NRI company and part of a global movement to deliver a sustainable and secure future through better Information Technology exchanges. Our team offer expert consultancy, bespoke services, tailored training and unique solutions to complex projects. Specialising in digital quality, Planit have a geographic footprint across many continents, with 1700+ permanent employees and have been recognised in Gartners Magic Quadrant for Application Testing Services. About the role: The role demands here that the candidate should have working experience into Functional testing (i. e. to create the test cases, test scenarios, detect bugs) and into Automation Testing with tools like Selenium and Java. Along with this, stakeholder management, client interaction, and leadership qualities are an added advantage. Responsibilities : Conduct functional, regression, cross-browser, and accessibility testing for web pages and digital content. Validate content accuracy, UI/UX, navigation, SEO metadata, schema, and tagging . Ensure compliance with SEO best practices, and performance standards . Work closely with AEM Content Authors and Developers to identify, document, and resolve defects. Perform page speed analysis, image optimization checks, and responsive testing across multiple devices and browsers. Utilize QA tools and frameworks to automate and streamline testing processes. Document and track defects collaborate with teams for resolution. Ensure all content and functionalities meet business, legal, and regulatory requirements . Support UAT (User Acceptance Testing) efforts by coordinating with stakeholders. Provide recommendations to improve website performance, usability, and SEO optimization . Skills Experience: Bachelor s Degree required . 3+ years of experience in web/digital QA, preferably within Adobe Experience Manager (AEM) environments . Experience with QA methodologies, test plans, test cases, and defect tracking . Understanding of HTML, CSS, JavaScript , and browser developer tools. Experience in cross-browser, responsive, and mobile testing . Familiarity with SEO best practices, accessibility standards, and web analytics . Experience with bug tracking tools (JIRA). Exposure to Agile development processes is preferred. Experience in pharmaceuticals or another highly regulated industry is required. Knowledge of test automation tools (e. g. , Selenium, Cypress) is a plus . Culture and Benefits: For the right person we will provide:- A competitive remuneration package with career pathways within our talent team as we continue to expand globally An open, flexible hybrid working environment where you can immediately see the impact of your work and delivery towards the business success All of the tools, software and support you need (we ve just undergone a migration of our ATS platform with bleeding edge tool /process to enable success) Benefits including health insurance, Free LinkedIn Learning licences, Training platforms internet reimbursement among others. If you believe that this role is for you APPLY TODAY! www. planit. com Planit is an equal opportunity employer.

Key Responsibilities Plan and execute email & SMS campaigns end-to-end: from HTML/template setup to QA and scheduling. Manage lifecycle campaigns: onboarding, re-engagement, loyalty, transactional, and more. Create targeted segments to drive engagement and optimize conversions. Work with cross-functional teams to align campaigns with business goals. Use customer behavior and data insights to drive personalization and relevance. Perform A/B testing on subject lines, CTAs, content, timing, etc. Ensure deliverability and rendering across all devices and ISPs. Report on campaign performance and suggest data-driven improvements. Stay updated with industry trends, tools, and global best practices. Required Skills & Experience Minimum 2 years of experience in email marketing. Hands-on experience with marketing automation platforms. Strong understanding of email best practices, regulations (GDPR/CASL), and deliverability. Knowledge of Google Analytics, HTML/CSS, A/B testing, and CMS. Familiarity with SQL and using data for campaign insights. Excellent communication and copywriting skills. Experience with segmentation, audience building, and performance optimization. Bonus Skills SEO/SEM knowledge Project management skills Creativity in content and template creation

About The Role Role Purpose The purpose of this role is to provide solutions and bridge the gap between technology and business know-how to deliver any client solution ? Do 1. Bridging the gap between project and support teams through techno-functional expertise For a new business implementation project, drive the end to end process from business requirement management to integration & configuration and production deployment Check the feasibility of the new change requirements and provide optimal solution to the client with clear timelines Provide techno-functional solution support for all the new business implementations while building the entire system from the scratch Support the solutioning team from architectural design, coding, testing and implementation Understand the functional design as well as technical design and architecture to be implemented on the ERP system Customize, extend, modify, localize or integrate to the existing product by virtue of coding, testing & production Implement the business processes, requirements and the underlying ERP technology to translate them into ERP solutions Write code as per the developmental standards to decide upon the implementation methodology Provide product support and maintenance to the clients for a specific ERP solution and resolve the day to day queries/ technical problems which may arise Create and deploy automation tools/ solutions to ensure process optimization and increase in efficiency Sink between technical and functional requirements of the project and provide solutioning/ advise to the client or internal teams accordingly Support on-site manager with the necessary details wrt any change and off-site support ? 2. Skill upgradation and competency building Clear wipro exams and internal certifications from time to time to upgrade the skills Attend trainings, seminars to sharpen the knowledge in functional/ technical domain Write papers, articles, case studies and publish them on the intranet ? Deliver No. Performance Parameter Measure 1. Contribution to customer projects Quality, SLA, ETA, no. of tickets resolved, problem solved, # of change requests implemented, zero customer escalation, CSAT 2. Automation Process optimization, reduction in process/ steps, reduction in no. of tickets raised 3. Skill upgradation # of trainings & certifications completed, # of papers, articles written in a quarter ? Mandatory Skills: Adobe Launch and Analytics. Experience8-10 Years. Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

About PhonePe Group: PhonePe is Indias leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Culture At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us! JOB DESCRIPTION Job TitleSocial Media Copywriter Storytelling Specialist LocationBangalore About Us: Share.Market by PhonePe is a fast-growing stockbroking company passionate aboutempowering individuals to achieve financial freedom. By leveraging the power ofstorytelling, we aim to make investing relatable, accessible, and engaging for ouraudience. Were looking for a Social Media Copywriter who can craft compellingnarratives tailored for platforms like Instagram, YouTube, Twitter, LinkedIn andWhatsApp, capturing the attention of the next generation of investors. Key Responsibilities: Create platform-specific contentWrite engaging content, captions, scripts,tweets, and WhatsApp copy optimized for maximum impact on Instagram,YouTube, Twitter, and WhatsApp. Tell stories that resonateSimplify complex financial concepts throughrelatable and creative storytelling that connects emotionally with our audience. Develop impactful campaignsWork with the marketing and creative teamsto ideate and execute social media campaigns that spark conversation andbuild brand trust. Mastery in short form contentCraft compelling short form content forplatforms like Instagram, Twitter, WhatsApp which will break the monotony offinance content being boring Stay on top of trendsMonitor social media trends, hashtags, and platformupdates to ensure our content stays relevant and engaging. Leverage WhatsApp for engagementCreate concise, actionable, andcommunity-oriented messages tailored to WhatsApp's unique communicationstyle. Analyze and optimizeUse analytics to track performance, iterate oncontent, and deliver measurable improvements in engagement and growth. Who You Are: A social storytellerYou excel at crafting content thats visually aligned andemotionally engaging, tailored to each platforms unique audience. Creative firstYou have a vision for a creative output. Finance knowledge isgreat to have but not a must have. Quick on your feetYou can spot trends early and adapt storytellingstrategies to ride the wave. Audience-first mindsetYou understand the nuances of different platformsand can adjust tone and style to meet audience expectations. Qualifications: 3-4 years of experience in social media copywriting, with a proven trackrecord of creating content for Instagram, Twitter, and WhatsApp. A portfolio showcasing your ability to craft platform-specific, engaging, andresults-driven content. Familiarity with creating captions, tweets, and short-form content. Experience using social media analytics tools to measure performance andrefine strategies. What We Offer: The opportunity to shape the social media voice of a brand revolutionizinginvesting. A dynamic, collaborative work environment that values creativity andinnovation. Competitive salary and benefits package. The chance to grow your expertise in both social media storytelling and thefinance industry. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe .

About the Role We are looking for SEO Manager who can analyse and identify gaps in our website content, optimize pages for improved search results, building links, and supervising content creation. You should be able to identify marketing opportunities and come up with strategies to increase website traffic. The charter for this role will include Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with Leap’s SEO goals Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Research and administer social media tools in support of Leap’s’ social media strategy Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with Leap’s business goals Monitor and evaluate search results and search performance across the major search channels. Share regular reports to team and management on project development, timelines, and results. Own ASO of IELTS app and other Leap businesses. Ideal Persona 3-5years of passion experience for SEO and internet marketing Outstanding ability to think creatively, and identify and resolve problems Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere Ability to clearly and effectively articulate thoughts and points High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Skills and Tools Must have a deep understanding of keyword research to identify traffic driving opportunities. Thorough understanding of on-page optimisation best practices and techniques. Hands-on experience of SEO tools such as Google search console, Google Analytics, SEMrush, Ahrefs. Knowledge of HTML/CSS Experience with SEO reporting.

Company Domain: Clothing Retail Job Title: Business Analyst (ObservePoint Analytics) Job Location: Hyderabad, Telangana (Hybrid Role) Job Type: 09 Months+ Contract (with the possibility of extension) The Analytics & Instrumentation Product Management team is chartered with managing products that allow for collecting, sharing, and analyzing data from customer interactions across all digital touchpoints. The stakeholders sit in cross-functional groups across all brands. The team works to enable them with the right products to better test, measure, and curate the customer journey with quality data every day. This is a highly complex role with the successful candidate being one who enjoys a flexible and constantly evolving work environment, who is technically savvy but has excellent written and verbal communication skills. Key Responsibilities: Manage and execute on backlog of Data Quality work within core data governance tool (ObservePoint). Own Data Quality tool (ObservePoint), employing historical use and domain knowledge to improve and drive efficiency. Review and respond to identified data issues on daily basis, owning response strategy. Drive data collection validation process, working closely with engineers across the organization. Drive improvement in accuracy of data capture by maintaining and enforcing data requirements within ObservePoint, building out suite of audits, journeys, rules, alerts and notifications Proactively escalate issues to vendor to improve tool performance Work with cross functional teams to ensure tool is working as expected. Access raw data via API and pull into visualization tool Required Experience and Qualifications: 3+ years of Analytics or IT experience, at least 2 of which include business analyst or web analytics related experience Proficiency in Data Quality Management with ObservePoint required Experience with web analytics tools (i.e. Adobe Analytics, Google Analytics, etc.) and or App / Mobile preferred Experience with tag management systems/ data layers required (i.e. Tealium, Signal, Google Tag Manager, etc.) Experience with JavaScript and HTML required Experience with pixel implementation preferred. Experience with APIs and Webhooks preferred. Experience with React and Node JS preferred Experience with Data Management and Data Visualization Tools Ability to effectively manage competing priorities, escalate appropriately and handle multiple assignments at once Capable of communicating complex ideas clearly and succinctly both verbally and in writing and to a diverse group of stakeholders Ability to enforce requirements and clearly communicate implications of non-compliance Desire to independently drive results in a fast-paced, challenging environment.

What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP - WebSDK Implementation / CJA Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

Should have good knowledge of Computer feild This is a full-time on-site role as a Search Engine Optimization Analyst in Jodhpur. The SEO Analyst will conduct keyword research, build links, implement on-page SEO strategies, and utilize web analytics. They will also contribute to marketing efforts. . The SEO Analyst will conduct keyword research, build links, implement on-page SEO strategies, and utilize web analytics. They will also contribute to marketing efforts. Tasks Keyword Research and On-Page SEO skills Experience in link-building and Web Analytics Knowledge of marketing and SEO best practices Strong analytical and problem-solving skills Excellent written and verbal communication skills Ability to work independently and as part of a team Experience in the natural stone industry is a plus Requirements Should have good knowledge of Computer feild This is a full-time on-site role as a Search Engine Optimization Analyst in Jodhpur. The SEO Analyst will conduct keyword research, build links, implement on-page SEO strategies, and utilize web analytics. They will also contribute to marketing efforts. Updated: 2 weeks ago

We are looking for candidates who possess the ability to think both creatively and analytically. R & D-Content manager duties include producing and publishing content, writing, editing and proofreading, formulating content strategies and managing a content team, among other tasks. Content managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos, PPT s, Profiles etc. that aid in fostering engagement online. Content Manager Responsibilities: Writing, editing and proofreading content. Managing a content team consisting of writers, graphic designers, videographers, etc. Formulating a cross-platform content strategy. Brainstorm with team members to develop new ideas. Build a following on social media by guiding digital Marketing team with good quality of content. Provide editorial, creative and technical support to team members. Track web analytics to ascertain content engagement levels. Manage content across all platforms, including email and social media. Content Manager Requirements: Bachelors degree in communications, journalism, English or related field. 3-4 years agency experience or in a similar role. Excellent written and verbal communication skills. Proficiency with popular content management systems. Experience with social media management. Creativity and the ability to develop original content. Ability to develop content that provokes engagement. Strong leadership qualities.

What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP - WebSDK Implementation / CJA Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP - WebSDK Implementation / CJA Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent

As Senior Web Tracking Analyst you will be responsible for the Web tracking Implementation across Entain websites portfolio. You will ensure the accuracy of the behavioural data and continuously validate the data collected. Primary Responsibilities: Optimize web analytics/tracking solution for Entain product suite Optimize the Datalayer Structure and usage to support web analytics/ tracking solutions and marketing tagging. Manage web tracking data collection tools. Working with Product Management and Operations teams to enable the delivery of relevant behavioural data. Manage process flow and data flow to enable a single source of truth for all relevant web-tracking data sources Partner with product management to ensure seamless implementation of new features and mitigate implementation-related web analytics issues Support to ensure reliable web tracking data against any kind of backend-derived figures (Source Database, DWH) Being a point of contact for Product Web Tracking requests. Providing consultancy on data and/or techniques that can be used to exploit additional opportunities or resolve any other business issue. Be an advocate for user experience and a promoter of user experience-driven and player journey-focused w.ork Coordinate dependencies between tasks, other product management Teams and Web analysts Support Web Tracking technical implementation across all products and platforms including apps. Essential: Minimum 7 years of experience as a Web Analyst with a focus on implementation. Server-Side Tagging Experience In-depth Web analysis skills together with comprehensive knowledge of

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Job Summary We are looking for a detail-oriented and analytical Campaign Analyst to support our digital marketing and analytics initiatives. The ideal candidate should possess strong hands-on experience in digital analytics, campaign data taxonomy, and reporting, especially in a pharma or regulated industry environment. They must have solid experience with UTM parameters and tools like Claravine or other data governance/marketing tech platforms. Key Responsibilities: Perform deep-dive data analysis across campaign and web data taxonomy across multiple brands. Define and maintain campaign tagging strategies, ensuring alignment with best practices and global standards. Collaborate with business stakeholders to understand data needs and deliver a unified, coherent view of campaign and website tagging taxonomy. Leverage tools like Claravine or equivalent to manage and govern campaign metadata. Provide support in dashboard creation (Power BI/Tableau/GA) and executive-level PowerPoint reporting. Analyze how clients marketing data is collected and utilized; provide actionable recommendations for optimization. Liaise regularly with clients to understand ongoing and ad-hoc digital analytics and reporting requirements. Ensure data privacy and compliance requirements are met across tagging and analytics implementations. Create and maintain functional and technical documentation such as BRDs, FRDs, DFDs, TDDs, and FIA documents. Required Skills & Qualifications: Mandatory: Strong understanding of UTM parameters , their structure, and campaign tracking principles. Experience with Claravine or similar campaign/data governance tools. Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics, Matomo). Strong reporting and data visualization experience. Experience in the pharmaceutical industry and familiarity with regulated business use cases. Ability to convert business questions into analytical frameworks and deliver insights through reports and dashboards. Excellent verbal and written communication skills, with experience liaising directly with clients. Strong documentation skills able to write BRDs, FRDs, and other project artifacts independently. EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

- Work with cross functional team (Product, Services, Sales) to establish growth strategies to support Big Drop's revenue goals. - Create, manage and experiment with new user acquisition campaigns. - Conceive and execute on a wide range of content campaigns to drive education and engagement. - Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation. - Manage SEO. - Analyze data to monitor revenue performance and uncover areas for improvement. - Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level. Requirements : - Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward. - Strong growth track record, with samples and results of past campaigns. - Outstanding written, oral and organizational ability. - Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems) - Proficient with Analytics. - 3+ years- experience in SEO, growth marketing.