1366 Web Analytics Jobs - Page 46

Senior Analytics Specialist will work with the central analytics team at Razorpay. This will give you an opportunity to work in a fast-paced environment aimed at creating a very high impact and to work with a diverse team of smart and hardworking professionals from various backgrounds. Some of the responsibilities include working with large, complex data sets, developing strong business and product understanding and closely being involved in the product life cycle. Roles and Responsibilities: You will work with large, complex data sets to solve open-ended, high impact business problems using data mining, experimentation, statistical analysis and related techniques, machine learning as needed You would have/develop a strong understanding of the business & product and conduct analysis to derive insights, develop hypothesis and validate with sound rigorous methodologies or formulate the problems for modeling with ML You would apply excellent problem solving skills and independently scope, deconstruct and formulate solutions from first-principles that bring outside-in and state of the art view You would be closely involved with the product life cycle working on ideation, reviewing Product Requirement Documents, defining success criteria, instrumenting for product features, Impact assessment and identifying and recommending improvements to further enhance the Product features You would expedite root cause analyses/insight generation against a given recurring use case through automation/self-serve platforms You will develop compelling stories with business insights, focusing on strategic goals of the organization You will work with Business, Product and Data engineering teams for continuous improvement of data accuracy through feedback and scoping on instrumentation quality and completeness Set high standards in project management; own scope and timelines for the team Mandatory Qualifications: Bachelors/masters degree in Engineering, Economics, Finance, Mathematics, Statistics, Business Administration or a related quantitative field 3+ years of high quality hands-on experience in analytics and data science Hands on experience in SQL, Python and Tableau Define the business and product metrics to be evaluated, work with engg on data instrumentation, create and automate self-serve dashboards to present to relevant stakeholders leveraging tools such as Tableau. Ability to structure and analyze data leveraging techniques like EDA, Cohort analysis, Funnel analysis and transform them into understandable and actionable recommendations and then communicate them effectively across the organization. Hands on experience in working with large scale structured, semi structured and unstructured data and various approach to preprocess/cleanse data, dimensionality reduction Work experience in Consumer-tech organizations would be a plus Developed a clear understanding of the qualitative and quantitative aspects of the product/strategic initiative and leverage it to identify and act upon existing Gaps and Opportunities Hands on experience of A/B testing, Significance testing, supervised and unsupervised ML, Web Analytics and Statistical Learning

Driving Business planning Forecasting Analytics at adidas e-commerce, you are responsible for planning and delivering business targets. Based on internal external data sources, you manage adoption of forecast models, data capabilities, insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy. Key Responsibilities: Business Performance Forecasting : Own and drive the overall EM e-com Business Performance Reporting (Sales, KPIs) and the EM e-com Forecasting practice (Forecast Review Forecast Accuracy). Identify Demand gaps, risks and uplift and provide visibility and actionable advice to the broad stakeholders to ensure targets are achieved. Manage and provides advice to stakeholders to adopt and adhere to the agreed forecast and demand management approach and follow-up actions. Ensure tools and systems daily routines activities, refresh, updates and scheduling. Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels. Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights. Advise stakeholders in your area of responsibility to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities. Build a strong internal and external network, informing the adidas Digital community on the latest trends and technological advances. Maintain quality, set good development practices, and define standards that keep the focus on the right things. Enable and Support Products Analytics, working side by side in symbiosis with the EM e-com Buying and Trading function. Create new trading capabilities for our business and align with cross functional stake holders to implement and enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness. Work directly with business partners to optimize our own site, partner offerings, app, drive marketing campaigns from assortment to target audience, and generate insights to maximize sales opportunities of managed portfolio of products Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas Digital sales, identifying gaps, opportunities and risk within EM e-com business and the digital marketplace landscape. Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights. Key Relationships: EM Hub e-com team EM Function teams (Finance, DNA, Brand, Sales, SCM ) Country-Clusters (C/C) market teams group functions Global Digital teams Global BI Analytics teams Requisite Education and Experience / Minimum Qualifications: Degree with focus in Business, Finance, Economics, Math or related field preferred, or equivalent combination of education and experience Minimum 5 years of experience working in eCommerce Business planning, Data Analytics, Business Intelligence, Demand forecasting or equivalent experience Experience in e-commerce environment preferred Experience in data handling and analytics platforms, especially in their integration or deriving insights requiring multiple sources Industry: Ideally in apparel/fashion/shoes or internet Experience in leading cross-geography teams Knowledge Soft Skills : Broad understanding and passion for Digital and e-com Understanding of multi-platform e-commerce Deep knowledge of Digital and e-com analytics Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels Excellent communication negotiation skills, comfortable presenting business challenges and opportunities at various organizational levels A passion for contributing to new data capabilities, tools, and frameworks. Interest in back-of-house development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design. Meticulous, high attention to details with Bias to action Outspoken and Confident Broad understanding of and passion for the sports and fashion/entertainment industry Hard Skills : Experience in Digital Analytics, BI, Financial, Digital tools Hands-on experience with data visualization, and analytics tools and disciplines Proficient in MS Office (with Excellent skills with Excel). Preferred Alteryx or at least one querying language Experience with process design and process improvements, automation, etc. Plus, would be considered: Experience in forecasting and predictive models Advanced experience with Analytics Blending Visualization Tools (PowerBI, MicroStrategy, SQL ) Understanding of traffic analytics, marketing media KPIs and ROI Experience with Web Analytics and Native app (iOS/Android) analytics (Adobe Analytics, Google Analytics, Amplitude, AppsFlyer, FireBase ). Experience with Advanced Analytics Tools/ language such as R/Python is good to have Experience in relevant digital disciplines (e-com, Social, online communities, loyalty programs, CRM, SEO/SEM) Experience with AB and Multi-variate testing tools preferred (e.g. Optimizely, VWO, Test Target) Experience in working with data science and engineering teams Fluent English both verbally and written COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

We are seeking a talented and driven Digital Analyst to join our team at Novartis. As a Digital Analyst, you will be responsible for analyzing digital data, providing insights, and optimizing our digital marketing strategies to drive business growth. You will work closely with marketing teams, data scientists, and digital specialists to measure digital performance, identify trends, and enhance experiences. This is an exciting opportunity to leverage your analytical skills and contribute to the digital transformation of a leading global healthcare company. About the Role Conduct in-depth analysis of digital data to uncover key insights, trends, and opportunities across various digital channels, including websites, mobile apps, and social media platforms. Collaborate with cross-functional teams to define digital performance metrics, KPIs, and success criteria, and ensure proper tracking and data collection. Utilize web analytics tools (e. g. , Google Analytics, Adobe Analytics) to measure, track, and report on digital performance metrics and identify areas for improvement. Develop and maintain dashboards and reports that provide actionable insights and visualizations to stakeholders. Conduct competitive analysis and benchmarking to identify best practices and emerging trends in digital marketing. Collaborate with data scientists and digital specialists to implement data-driven marketing strategies and optimize digital touchpoints. Stay up to date with industry trends, digital analytics methodologies, and emerging technologies to drive innovation and enhance our digital capabilities. Assist in the development and maintenance of digital analytics frameworks, processes, and tools to ensure data accuracy, automation, and scalability. Qualifications: Bachelors degree in Computer Science, Marketing, Statistics, or a related field. Masters degree is a plus. 2-4 years of experience in digital analytics or a relevant analytical role. Strong knowledge of digital analytics platforms (e. g. , Google Analytics, Adobe Analytics) and familiarity with digital marketing concepts. Proficiency in using SQL, Python, or R for data manipulation and analysis. Experience with data visualization tools (e. g. , Power BI) is a plus. Strong analytical mindset with the ability to translate data into actionable insights and recommendations. Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to non-technical stakeholders. Strong attention to detail and ability to prioritize tasks, manage multiple projects, and meet deadlines. Experience in the pharmaceutical or healthcare industry is a plus. Fluency in English is required, additional language skills are a plus.

you'll be part of a collaborative and innovative Global Marketing team that embraces teamwork, curiosity, and a culture of continuous learning. We value intellectual curiosity and encourage a supportive environment where everyone contributes to shaping the future of digital marketing at Resmed. Let s talk about the role This role is ideal for a digital marketer who is passionate about the evolution of search engine marketing and eager to architect the future of Resmed s SEO approach, with a particular focus on the emerging generative search experience. You will help execute the global SEO strategy by understanding our users, products, and platform, working closely with digital marketing experts and the Global SEO Lead. Your responsibilities include driving brand awareness, enhancing brand perception, and increasing search engine traffic to our digital properties. Key Responsibilities: Support the health and growth of the Organic Search channel portfolio, including quality content, technical SEO, authority building, and generative search experience. Assist in defining and executing SEO strategy roadmaps as guided by yourself, the EMEA subject matter expert, and the Global SEO Lead. Apply deep knowledge of the SEO landscape, including keyword research, content strategy, technical SEO, on-site SEO, local SEO, and staying updated on Google algorithm changes. Conduct SEO-related website quality assurance for upcoming, live, and closing campaigns. Promote and embody a culture of teamwork, collaboration, and intellectual curiosity within the team and broader organization. Let s talk about you Minimum 7 years of relevant SEO experience, including 2+ years working with Google Analytics and Google Search Console. Proven experience developing and executing SEO-related content strategies, working closely with creative and copywriting teams to meet marketing goals. Strong expertise in Technical and On-Site SEO, collaborating with IT and Web teams to implement technical changes. Hands-on experience with Local SEO platforms such as Google Business Profiles and local search aggregators. Experience working with regionalized SEO strategies tailored for different markets. Proficiency with web analytics tools including Google Analytics and Google Search Console. Familiarity with SEO tools such as Screaming Frog, SEMRUSH, and others. Prior agency-side or in-house agency experience is highly desirable.

Looking for an experienced and highly skilled Web Tagging Expert specializing in Google web tagging technologies. The ideal candidate will have in-depth knowledge of Google Tag Manager, Google Analytics, and Google Ads conversion tracking. The Web Tagging Expert will be responsible for implementing, managing, and optimizing all tagging setups to ensure accurate data collection and actionable insights for our digital marketing efforts across all platforms Key Responsibilities: Work closely with the analytics and marketing teams to provide insights derived from web tagging. Work on Web tagging implementation Implement and manage web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms. Develop and maintain a robust tagging strategy using tools like Google Tag Manager, Adobe Launch, or Tealium. Ensure the precise setup and configuration of analytics to capture essential data points. Utilize advanced analytics techniques such as attribution modeling, predictive analytics, and customer lifetime value analysis. Design and execute A/B and multivariate testing to optimize website elements and marketing campaigns. Stay current with the latest trends, tools, and techniques in digital analytics and data science. Essential Requirement: Minimum of 5 - 8 years of experience in web analytics and web tagging implementation, with a focus on large-scale or enterprise-level websites. Strong expertise in implementing tagging using tag management systems (TMS) like Google Tag Manager or Tealium. Proficient in JavaScript, HTML, CSS, and other web technologies. Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Excellent analytical and problem-solving skills, with keen attention to detail. Strong communication and collaboration skills to work effectively with cross-functional teams. Demonstrated ability to conduct code audits, testing, and data validation to ensure data accuracy and quality. Desired Requirement : Google Analytics / GTM certification preferred Data Analytics certification preferred

Panacea Smart Solutions is looking for an experienced SEO Specialist to enhance our online presence and improve our search engine rankings. This role involves developing and implementing effective SEO strategies for our diverse services, including IT Managed Services, Medical Revenue Cycle Management, Remote Scribe Services, Transcription Services, Remote Staffing Services, and Contact Center Services. The ideal candidate will possess a deep understanding of SEO tactics, a knack for analytical thinking, and the ability to adapt strategies to various service offerings. Key Responsibilities: Conduct thorough SEO audits for our website and identify areas of improvement. Develop and implement comprehensive SEO strategies to increase organic traffic and improve search rankings. Perform keyword research and analysis to identify high-value search terms relevant to our diverse service lines. Optimize website content, including meta tags, headers, and content for SEO effectiveness. Collaborate with the content creation team to ensure SEO best practices are integrated into content marketing efforts. Monitor and analyze SEO performance using tools like Google Analytics and Search Console, and adjust strategies as needed. Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices. Provide regular reports on SEO performance and insights for future strategy development. Qualifications: Bachelor s degree in Marketing, IT, Communications, or a related field. Proven experience as an SEO Specialist or similar role. Strong understanding of search engine algorithms and ranking methods. Experience with SEO tools, like Google Analytics, SEMrush, Moz, or similar. Excellent analytical skills with an ability to glean meaningful insights from complex data. Proficiency in web analytics and keyword tools. Effective communication skills, with an ability to clearly convey complex SEO concepts.

Identify potential optimization regarding operating costs within your local/region and opportunities for reducing customs duty spend with the usage of applicable customs regimes Ensure end-to-end daily activities defined into Customs RACI and compliance with country rules and regulations Manage all escalated customs execution issues for customs area related to the daily operations Execution of continuous improvement for all processes associated with import /export and maintain control of all related and documented SOPs and working instructions (Soliciting and maintaining support data and documentation) Continuously monitor relevant Key Performance Indicators (KPIs) with partners in order to create visibility and to track their performance Identify opportunities to improve the quality of customs operations processes in spirit of compliance and efficiency Streamline customs operations processes where possible aligned with local businesses needs Communication with customs authorities to ensure compliance, answer queries and providing support to stakeholders engaged in cross-border activities. End to end compliance in relation to benefits/ schemes under Customs and Foreign Trade Policy of India (Brand Rate Duty Drawback, Preferential / Free Trade Agreements, Advance Authorization, EPCG, RoDTEP, etc.) Knowledge of Customs procedure at Bangladesh, Sri Lanka, Nepal and Bhutan. Experience in SAP environment and accounting of benefits accrued and realized on exports. We believe you have Experience : 7 to 12 years in Customs profile Drive Special Regimes and Benefits (IPRs, Tooling, Drawback, RECOF, Temporary Import, AEO, etc.) Operational customs activities (import and export flow) Point of contact for local authorities Drive Operational interactions with brokers/ 3rd parties. Responsible for India, Bangladesh, Nepal, Sir Lanka, Bhutan ( Region ) End to end regular import procedure from the supplier to Customer including FF and Customs, etc Re-import of the exported goods Customs regulation, procedural steps at import of import and export Import of the goods on returnable basis under re-export bond - Customs regulation, procedural steps at import of import and export Import under FTA benefit Legal framework, Procedure at Customs, Salient points for FTA IDPMS Import data management system for supplier payment. Import under advance license End to end life cycle. Import under EPCG license - End to end life cycle. Electronic Cash Ledger management at Customs AEO availment of benefits at Customs, etc Merchant export End to end process dos and don ts. Third party export - End to end process do s and don ts. Export under duty drawback, type of Draw back DBK under AIR rule 6 and DBK under brand rate rule 7 legal framework, procedure, applications, etc Export under duty advance license, type of advance license ADOC and SION norms Export incentives RODTEP. EDPMS export data management system for issue BRC against received remittance. Export under EPCG license. A variety of exciting challenges with ample opportunities for development and training in a truly global landscape A culture that pioneers a spirit of innovation where our industry experts drive visible results An equal opportunity employment experience that values diversity and inclusion Market competitive compensation and benefits with flexible working arrangements If you have any questions about your application, please contact Ephraim Kwa . Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide. These cookies are required to use this website and cant be turned off. Provider Description Enabled SAP as service provider We use the following session cookies, which are all required to enable the website to function: "route" is used for session stickiness "careerSiteCompanyId" is used to send the request to the correct data centre "JSESSIONID" is placed on the visitors device during the session so the server can identify the visitor "Load balancer cookie" (actual cookie name may vary) prevents a visitor from bouncing from one instance to another Advertising Cookies These cookies serve ads that are relevant to your interests. You may freely choose to accept or decline these cookies at any time. Note that certain functionality that these third parties make available may be impacted if you do not accept these cookies.

Key Responsibilities: - Develop and execute comprehensive campaign plans across various channels, including digital, social media, email, print, and events. - Set campaign objectives, define target audiences, and identify key performance indicators (KPIs) to measure success. - Coordinate with internal stakeholders, including marketing, creative, product, and sales teams, to ensure alignment and seamless execution of campaigns. - Manage campaign budgets, timelines, and resources effectively to achieve desired outcomes within established parameters. - Monitor campaign performance, analyze data, and generate insights to optimize strategies and maximize ROI. - Stay updated on industry trends, best practices, and emerging technologies in campaign management and digital marketing. - Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to senior management. Requirements: - Bachelor's degree in Marketing, Advertising, Business Administration, or related field. - Proven 2 yr of experience in campaign management. - Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously. - Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization. - Proficiency in marketing analytics tools, such as Google Analytics, Adobe Analytics, or similar platforms. - Creative thinking and problem-solving abilities, with a results-driven mindset and a focus on continuous improvement. - Surat local candidates are preferable.

Digital Marketing Specialist Location : Surat Job Type : Full-time Experience Required : 6 Months To 1 Year Job Summary: We are looking for a results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns across various digital channels. The ideal candidate will have a strong understanding of SEO, PPC, social media, email marketing, and analytics. Key Responsibilities: - Develop and execute digital marketing strategies to increase brand awareness, traffic, and lead generation. - Manage SEO (On-page & Off-page) to improve search rankings and organic traffic. - Plan and optimize Google Ads & Social Media Ads (Facebook, Instagram, LinkedIn, etc.). - Create and manage engaging content for websites, blogs, and social media. - Analyze campaign performance metrics and prepare reports. - Oversee email marketing campaigns to nurture leads. - Stay updated with the latest trends and technologies in digital marketing. Required Skills & Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - 1+ years of experience in Digital Marketing or a similar role. - Proficiency in Google Analytics, Google Ads, Meta Ads, and SEO tools (Ahrefs, Semrush, etc.). - Strong knowledge of content marketing & social media platforms. - Ability to analyze data and optimize campaigns for better ROI. Perks & Benefits: Competitive Salary + Bonuses Flexible Work Environment Career Growth Opportunities Training & Certifications

Job Overview. The Business Development Manager in Digital Marketing is responsible for driving new business opportunities and growth for the company's digital marketing services. This role involves identifying prospects, developing and nurturing client relationships, and working closely with internal teams to develop tailored digital marketing solutions. The ideal candidate should have a deep understanding of the digital marketing landscape and a proven ability to close deals with both small and enterprise clients. Key Responsibilities. Lead Generation & Sales Prospecting:. Identify potential clients within targeted industries and verticals who can benefit from digital marketing services. Use online platforms, social media, networking, and market research to build a robust sales pipeline. Develop and execute lead generation campaigns through digital channels, such as LinkedIn, email marketing, and SEO-driven content. Client Acquisition & Relationship Management:. Engage with potential clients through consultations, presentations, and proposals to close business deals. Establish and maintain strong, long-term relationships with clients to ensure high retention and customer satisfaction. Lead the sales process from initial contact through to contract negotiation and closing. Digital Marketing Strategy & Consultation:. Work closely with potential clients to understand their digital marketing needs and challenges. Collaborate with the internal marketing team to design tailored solutions, including SEO, SEM, content marketing, social media, email marketing, PPC, and web development. Advise clients on digital marketing trends, helping them understand how different strategies can drive growth and ROI. Market Research & Competitive Analysis:. Conduct thorough market research to understand the client's industry, competition, and digital marketing needs. Stay updated with emerging digital marketing trends, tools, and best practices to ensure the company's services remain competitive. Identify new opportunities for digital marketing services based on market shifts and customer feedback. Sales & Performance Reporting:. Set and achieve sales targets and KPIs related to revenue, lead generation, and new business. Maintain detailed records of sales activity, meetings, and opportunities using CRM software. Provide regular updates and reports to senior management on sales activities, opportunities, and outcomes. Collaboration with Internal Teams:. Collaborate with marketing, creative, and technical teams to ensure alignment of client expectations with deliverables. Assist in refining marketing materials and campaigns for prospecting and lead nurturing. Provide feedback to the product development team to improve digital marketing service offerings. Networking & Industry Events:. Represent the company at digital marketing conferences, events, and webinars to build the company's brand and establish new business connections. Build relationships with industry influencers, potential partners, and stakeholders to create new business Bachelor's degree in Business Administration, Marketing, Digital Marketing, or a related field. 3+ years of experience in business development, sales, or account management, preferably within digital marketing or advertising. Strong understanding of digital marketing channels such as SEO, PPC, social media marketing, content marketing, email marketing, and web analytics. Proven track record of meeting or exceeding sales targets and driving revenue growth. Exceptional communication, negotiation, and presentation skills. Experience with CRM tools (e.g., Salesforce, HubSpot) and project management software. Preferred Skills. Experience in digital marketing agencies or working with digital marketing platforms like Google Ads, Facebook Ads, and analytics tools. Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Mailchimp). Knowledge of web development and design, or experience working with web development teams. Experience working with clients in specific industries (e.g., e-commerce, healthcare, finance) is a plus. Personal Attributes. Highly motivated, results-oriented, and able to work independently. Excellent problem-solving abilities and strategic thinking skills. Strong client relationship-building skills with a customer-first mindset. Able to thrive in a fast-paced and dynamic environment. (ref:updazz.com). Show more Show less

Key Responsibilities: User Acquisition & Performance Marketing - Develop and execute multi-channel growth strategies (Google Ads, Meta, influencer networks, ASO). - Optimize campaigns to improve key metrics (CPI, CAC, ROAS, LTV). - Drive organic and viral growth through community engagement and referral programs. Player Engagement & Retention - Implement data-driven retention strategies, loyalty programs, and in-game incentives. - Work closely with product teams to enhance user experience and reduce churn. Monetization & Revenue Optimization - Identify and optimize monetization strategies (in-app purchases, ad revenue, partnerships). - Conduct A/B testing on promotions, pricing models, and content strategies. Data & Analytics: - Analyze user behavior, market trends, and competitor insights to refine strategies. - Utilize analytics tools (Google Analytics, Appsflyer, Mixpanel, Adjust) for performance tracking. What we are looking for: - Experience in driving growth in the mobile domain. - 3-5+ years of experience in growth marketing, user acquisition, or a related role in gaming. - Strong understanding of gaming ecosystems, player behavior, and gaming communities. - Expertise in performance marketing, ASO, and user acquisition strategies. - Proficiency in analytics tools (Google Analytics, Mixpanel, Adjust, etc.). - Passion for gaming and deep knowledge of industry trends. Why Us? - High-growth startup with a fast-paced learning environment. - Performance-based bonuses & competitive salary. - Medical insurance for you and your family. - Company-sponsored learning & upskilling opportunities. - Casual work culture, team outings, and free meals/snacks.

Conducting outreach for guest posts to build quality backlinks. Analyzing and managing data related to outreach and link-building campaigns for our SEO. Collaborating with the content team to suggest content strategies based on data insights. Identify gaps and opportunities in Ditto s own site s SEO performance relative to competitors. Monitoring and reporting on SEO performance Requirements : Knowledge of outreach/partnerships Strong analytical skills for managing and interpreting data. Familiarity with web analytics tools (GA4, Search Console, etc) Strong analytical and problem-solving skills Excellent written and verbal communication skills Ability to work independently and as part of a team Stay updated on the latest SEO trends, algorithm updates, and best practices. Perks : Enjoy the opportunity to learn how traditional businesses are built & new business models revolutionise the industry Get mentored by industry leaders who are building a sustainable business Learn from subject matter experts to initiate self-growth in the field of SEO Get to be a part of our mission to impact lives Become a part of our rocketship

About Role: Lead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients. Responsibilities :- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results). - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics. - Drive campaign optimizations via experiments & new initiatives. - A/B testing ad formats, copies, bidding strategy, channel spend-mix and more. Campaign Analytics: - Measure and report performances of all marketing campaigns against goals. - Research and analyze competitor advertising strategy and tactics. - Collaborate with internal teams to create landing pages and optimize the user experiences. - Optimize the ad copy, landing pages for better results. - Analyse creative performance. - Budget management. - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests. Job Qualifications and Skill Sets : - Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads/Meta Ads/ Linkedin. - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics. - Analytical approach + Data-Driven Thought Process + Optimization mindset. - The ability to think creatively, own things and work independently in a fast-paced environment. - A start-up mentality with a bias to action and the ability to flex in a fast-paced environment. - Competency in Excel and PowerPoint for analysis & presentations. - Excellent communication skills and problem-solving abilities. Previous Experience : - Experience in running large scale App Install campaigns. - Exposure and experience to lead marketing in the Middle East, International Markets. - SEO On-Page and Off-Page SEO optimization levers. - Experience with Analytics and Attribution platforms like Branch, CleverTap. - Experience with Ad. - Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix. - Experience with DSPs like DV-360, In-Mobi, Revx. - Experience with content platforms like Taboola, Outbrain. - Experience with re-marketing platforms like Criteo, Adroll.

Responsibilities : The incumbent will lead a team of data scientists and campaign managers. S/He will work closely with cross functional teams like Subscriber Marketing, Content, Product, IT, Tech, and Customer Operations to identify & solve key business problems. Key responsibilities for this position are listed below: - Leverage Gen AI for Transformational initiatives at across various offerings - DTH, mobile app. - Building and improving Recommendation Engines, Propensity Modelling, Unsupervised Learning, Fraud Detection, Patterns & Visualisations - Improving the Quality, Performance and Effectiveness of the campaigns - Working on various statistical and data science models to test and evaluate them - Evaluating models and predict performance of data science models using ROC curve and Lift Analysis - Providing expertise to the organisation on statistical techniques - Building deep learning based complex systems utilising structured and unstructured data - Setting up and manage a team of data scientists and campaign managers - Collaborating with data engineering team on building data marts, reports, data warehouse, data pipelines and data tracking mechanisms - Micro segment the base for better upsell of content. Leverage AMS (Audience Measurement system). - Integrate data science models into various campaigns - Manage various segmented upselling and retention campaigns which will be administered through various modes of communication e.g. outbound, TV channels, SMS, emails, App Notifications, website etc The Person : - 10+ years in the Data Science and Analytics domain - Expertise in Predictive Analytics & Machine Learning concepts like such as regression, classification, SVM, recommendation engines, neural network etc. - Hands On experience to open source analytical tools - such as R, Python - Hands On experience of data visualization tools like Tableau - Experience of working on web analytics using tools like Mix Panel for analytics and experimentation - Exposure to implementing data science solutions in production environments - Exposure to Gen AI technology for solving business problems like NLU Search, CVM, Metadata enrichment etc. - Understanding of analytical architecture components; query languages, web services, APIs etc - Experience working on cloud and it's components: AWS / Azure / Google Cloud Platform (any one) - Experience working on Big Data technologies like Spark, PySpark, SparkR etc - Proven experience in Model to Market - Good understanding of commercial (revenue and retention) aspects of the business. - Experience of leading and driving multiple complex projects with a sharp customer-focus - Sound problem identification, judgment, resolution and decision-making skills - Innovation oriented and a proponent of disruptive and out-of-the-box thinking - High level of integrity, ownership and accountability - Excellent written and verbal communications; ability to articulate thoughts clearly and concisely; excellent interpersonal skills.

We are seeking a creative and results-driven Social Media Marketing Manager to join our marketing team. In this role, you will be responsible for designing, executing, and analyzing WhatsApp marketing campaigns to engage our audience, promote our products/services, and drive conversions. Key Responsibilities: - Develop and implement strategic WhatsApp marketing campaigns aligned with overall marketing goals. - Create compelling content for WhatsApp messages, including promotional offers, product announcements, and customer engagement initiatives. - Manage and grow our WhatsApp subscriber list through various acquisition strategies. - Monitor and analyze campaign performance metrics to optimize future campaigns. - Collaborate with the design team to create engaging visuals for WhatsApp messages. - Stay up-to-date with industry trends and best practices in WhatsApp marketing. - Respond to customer inquiries and feedback via WhatsApp in a timely manner. - Ensure compliance with data protection regulations and messaging policies. Managerial Key Result Areas (KRAs): - Team Leadership & Coordination: Lead, mentor, and manage a team of social media executives, ensuring alignment with business goals. - Strategy Development: Design and execute data-driven social media strategies to improve engagement and brand visibility. - Performance Tracking & Reporting: Set KPIs, monitor analytics, and provide insights to improve campaign effectiveness. - Budget Management: Oversee social media marketing budgets, ensuring cost-effective campaign execution. - Cross-Functional Collaboration: Work closely with content creators, designers, and product teams to ensure consistent messaging and branding. - Crisis Management: Address and resolve social media-related crises, ensuring brand reputation is maintained. Qualifications: - Bachelors degree in Marketing, Communications, or a related field. - Proven experience in digital marketing, preferably with a focus on messaging apps or social media. - Strong understanding of WhatsApp as a marketing tool and its features. - Excellent written and verbal communication skills. - Creative thinking and problem-solving abilities. - Proficiency in using marketing analytics tools to measure campaign effectiveness. - Ability to work independently and as part of a team. Preferred Skills: - Experience with customer relationship management (CRM) software. - Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite). - Knowledge of messaging automation and chatbot technologies.

Job brief: We are looking for an experienced Marketing strategist to lead our Marketing department. You'll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company. Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you're a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. Ultimately, you should be able to increase our market share and ensure brand consistency. Responsibilities: - Set specific marketing goals - Design and implement marketing strategies aligned with business targets - Develop digital campaigns to increase web traffic - Analyze sales and marketing metrics - Forecast market trends - Research market to identify new opportunities - Generate innovative ideas to promote our brand and our products - Address advertising needs - Ensure brand consistency through all marketing channels - Use customer feedback to ensure client satisfaction - Liaise with internal teams and ensure brand consistency - Establish a strong, long-term web presence Requirements and skills: - Proven work experience as a Marketing strategist or Marketing manager - Demonstrable experience with marketing campaigns and web technologies (e.g.,online tools and social media) - In-depth knowledge of CRM software and Content Management Systems - Familiarity with SEO/SEM and Google Analytics - Understanding of web design - Excellent communication skills (verbal and written) - Strong analytical skills - Team management skills

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do ? - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have : - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skills

Allen is known for fostering academic brilliance with its unwavering commitment to rigorous standards, innovative teaching methodologies, and a nurturing learning environment Building on ALLEN Careers three decades of success, Allen Digital is where innovation meets tradition We've embarked on a journey of expansion through our partnership with Bodhi Tree Systems renowned for its tech-first brands, and backed by Marigold Park Investors, led by industry pioneers James Murdoch and Uday Shankar. We aim to revolutionize education by consistently pushing boundaries, embracing cutting-edge technologies and cultivating a culture of intellectual curiosity that breaks the limitations of a one-size-fits-all approach Dedicated to empowering minds through personalized 1:1 learning, catering to individual needs and unlocking maximum potential of every student with the help of cutting edge AI integration, we're reshaping education to make quality education accessible to all. Join us on this journey to transform education at a time when tradition and technology collide to empower the coming generation. Process NameCustomer Support Role MIS executive or Senior Executive LocationJaipur Industry TypeAny Employment TypeFull-Time, Work TimingDay shift (1 rotational week off) : MIS executive will be responsible for creating and publishing all support related roles as in when requested and suggested Will act as back up if needed in future for other process Key Responsibilities: Generate and publish all MIS related reports for support function Create desired PPT from time to time as suggested Automate reports via different tool for seamless process dissemination Collaborate with various teams to resolve complex reporting issues Run campaigns on dialer as in when required and suggested Required Candidate Profile: Minimum of 4-5 years of experience in MIS (Exceptions can be created ) Excellent in creating reports in excel, PDF, PPT or any other format required or suggested Strong ability to work collaboratively with cross-functional teams. Familiarity with different analytics tool like quick sight , dialer etc will be added bonus Proficiency in MS OFFICE Suite Educational Qualifications: UGAny Graduate(Exception if needed can be created or discussed) Show more Show less

Process NameCustomer Support Role MIS executive or Senior Executive Reporting to-Vikram singh and dotted line reporting to Sanjay Rau LocationJaipur Industry TypeAny Employment TypeFull-Time, Work TimingDay shift (1 rotational week off) MIS executive will be responsible for creating and publishing all support related roles as in when requested and suggested Will act as back up if needed in future for other process Key Responsibilities Generate and publish all MIS related reports for support function Create desired PPT from time to time as suggested Automate reports via different tool for seamless process dissemination Collaborate with various teams to resolve complex reporting issues Run campaigns on dialer as in when required and suggested Required Candidate Profile Minimum of 4-5 years of experience in MIS (Exceptions can be created ) Excellent in creating reports in excel, PDF, PPT or any other format required or suggested Strong ability to work collaboratively with cross-functional teams. Familiarity with different analytics tool like quicksight , dialer etc will be added bonus Proficiency in MS OFFICE Suite Educational Qualifications UGAny Graduate(Exception if needed can be created or discussed) Show more Show less

The ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high-quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus. Analyst Roles and responsibilities: Analyze website internal search (site search) performance and provide suggestions for improvements Produce site search deliverables such as: Keyword research & optimization Implement redirects Creating disambiguator, recommended links and banners Dictionary update, sites search audits Working on reports by using tools like Omniture, Google Analytics etc. Will be working on site search platforms viz. IM Solr / Endeca etc. Technical and Functional Skills: Graduate with a minimum of 0 to 6 months of proven experience in SEO. Should be internet savvy and able to navigate websites easily Content Management System or eCommerce background preferred Good logical aptitude and ability to research on its own Good communication skills Intermediate knowledge of MS Excel, PowerPoint & Web Analytics

Job Summary Synechron is seeking a highly skilled Adobe Analytics Specialist to join our team. This role is essential for optimizing our web analytics framework and enhancing data-driven decision-making across the organization. The successful candidate will have extensive experience with Adobe Analytics and Adobe Launch, and will contribute significantly to our digital marketing analytics efforts, driving business objectives through actionable insights. Software Requirements Required: Proven experience with Adobe Analytics Strong knowledge of Adobe Launch for tag management Preferred: Awareness of WebSDK and its application in web analytics Experience with Adobe Target for A/B testing and personalization initiatives Overall Responsibilities Implement and maintain Adobe Analytics to track and analyze web performance, user behavior, and marketing effectiveness. Utilize Adobe Launch for tag management to ensure accurate data collection and reporting. Collaborate with cross-functional teams to define key performance indicators (KPIs) and create comprehensive reporting dashboards. Monitor and analyze web traffic patterns and user engagement metrics to provide actionable insights. Work with stakeholders to develop and optimize testing and personalization strategies using Adobe Target. Stay updated on industry trends and best practices in digital analytics and web optimization. Technical Skills (By Category) Programming Languages: Preferred: Familiarity with JavaScript for tag management customization Frameworks and Libraries: Preferred: WebSDK for web analytics enhancements Development Tools and Methodologies: Required: Adobe Analytics, Adobe Launch Preferred: Adobe Target Security Protocols: Preferred: Understanding of data privacy and security in web analytics Experience Requirements Proven 6+ years experience in digital marketing analytics, specifically with Adobe Analytics. Experience with tag management and web analytics frameworks. Industry experience in digital marketing or analytics is preferred. Day-to-Day Activities Regularly implement and optimize Adobe Analytics configurations. Conduct meetings with cross-functional teams to align on KPIs and reporting needs. Prepare and deliver comprehensive reporting dashboards. Analyze data to provide insights and recommendations for digital marketing strategies. Participate in regular updates and training sessions to stay current with industry trends. Qualifications RequiredBachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field. PreferredCertifications in Adobe Analytics or related digital marketing tools. Commitment to continuous professional development and staying current with industry trends. Professional Competencies Strong critical thinking and problem-solving capabilities. Excellent communication and stakeholder management skills. Ability to collaborate effectively with cross-functional teams. Adaptability and a continuous learning orientation. Innovative mindset and ability to manage time and priorities effectively.

Roles and Responsibilities: - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion.- Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting Collaborate with cross-functional teams for creating compelling marketing assets.- Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization.- Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making.- Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights.- Prepare and present performance reports to senior management.- Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development.- Drive campaigns within allocated budgets, ensuring positive ROI.- Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization.Mode: Work from Office (11-8pm)

About the job: We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels. Key Responsibilities: Performance Strategy & Management: - Develop, execute, and optimize performance marketing strategies across multiple digital channels. - Monitor and analyze campaign performance, providing actionable insights to improve ROI. - Implement best practices for performance tracking, measurement, and reporting Digital Campaign Management: - Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks. - Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more. - Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation. Demand Generation: - Design and implement demand generation strategies to attract and convert high-quality leads. - Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions. - Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts. Platform Expertise: - Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization. - Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats. Reporting & Analysis: - Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement. - Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance. Required Skills & Qualifications: Experience: - Minimum of 4 years of experience in digital marketing with a focus on performance management. - Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms. Technical Skills: - Proficiency in using DSPs, DMPs, and other ad tech tools. - Strong analytical skills with experience in data analysis and performance tracking. - Familiarity with SEO, SEM, and web crawling techniques. - Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms. Soft Skills: - Excellent communication and presentation skills. - Strong project management abilities and attention to detail. - Ability to work collaboratively in a fast-paced, dynamic environment. - Creative thinking and problem-solving skills. Preferred Qualifications: - Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications. - Experience in a digital marketing agency setting. - Familiarity with programmatic advertising and real-time bidding (RTB).

As the GM/VP of Digital Marketing for a leading real estate company, he/she will play a pivotal role in driving the company's sales growth through a dynamic and innovative digital strategy. Your vision and leadership will shape the digital marketing approach, enhancing brand visibility, customer engagement, and conversion rates across various digital platforms. He/She will manage a team of digital marketing specialists, collaborate cross-functionally, and ensure all campaigns are data-driven and aligned with the company's high-end market positioning. Key Responsibilties: Strategic Leadership: - Develop and execute comprehensive digital marketing strategies aimed at driving customer acquisition, lead generation, and overall sales growth for luxury residential and commercial projects. Performance Marketing: - Lead the creation and optimization of performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and others to enhance conversion rates and ROI. Data-Driven Decision Making: - Analyze and interpret key metrics (CPA, ROAS, CLV, etc.) to optimize digital marketing initiatives and ensure consistent, measurable success. Market Research & Segmentation: - Conduct in-depth market research, competitor analysis, and customer segmentation to tailor campaigns that resonate with luxury buyers and investors. Collaborative Campaign Development: - Work closely with creative, content, and sales teams to develop compelling, on-brand marketing assets, ensuring a unified message across all digital platforms. Budget Management & Optimization: - Manage digital marketing budgets, ensuring efficient allocation of resources across channels, with a focus on maximizing ROI and sales performance. Technology & Tools: - Utilize leading digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and automation platforms to monitor campaign performance and generate actionable insights. Reporting & Insights: - Prepare and present detailed performance marketing reports to senior management, outlining campaign performance, key learnings, and opportunities for further optimization. Innovation & Trends: - Stay ahead of the latest digital marketing trends and technologies, ensuring the company's strategies are innovative and reflective of market changes, particularly in the luxury real estate sector. Team Leadership: - Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration, creativity, and professional growth. Ensure all team members are aligned with the company's strategic objectives. Brand Positioning: - Ensure all digital marketing efforts reflect the company's brand identity, positioning the company as a leader in the real estate market. Qualifications: - Bachelor's or Master's degree in Marketing, Business, or a related field preferably from IIM's, IIT's and Premium Tier 1 B-Schools. - 10+ years of experience in digital marketing, with significant experience in luxury real estate or high-end consumer brands. - Proven experience in performance marketing, customer acquisition, and campaign optimization. - Strong analytical skills, with expertise in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc. - Excellent leadership and team management skills, with the ability to collaborate cross-functionally. - Strong understanding of the luxury market and the unique buyer journey within the real estate sector. - Excellent communication skills and the ability to present complex data to senior stakeholders Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Role Overview: - We are looking for an experienced and data-driven SEO Manager to lead and manage all SEO efforts for our brand Hexnode, and its products. - The ideal candidate will have a deep understanding of search engine algorithms and ranking factors, as well as experience in content creation, website optimization, and driving organic traffic growth. - You will play a key role in enhancing Hexnode's online presence, improving search engine rankings, and driving qualified traffic to our website. Key Responsibilities: - SEO Strategy: Develop, implement, and manage comprehensive SEO strategies aimed at improving search engine rankings and driving organic traffic. - On-Page Optimization: Conduct keyword research, optimize content for SEO, ensure proper tagging, and ensure SEO best practices are implemented across all web pages. - Off-Page Optimization: Manage link-building campaigns, improve domain authority, and establish relationships with external websites and influencers for backlinks. - Technical SEO: Work closely with the development team to improve the technical aspects of the website, including page speed, site architecture, and mobile optimization. - Content Strategy: Collaborate with content teams to create SEO-optimized content that aligns with audience intent and ranks high in search engines. - Analytics and Reporting: Utilize tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to track key SEO metrics and provide regular reports on SEO performance, keyword rankings, and traffic. - Market Analysis: Continuously analyze competitors and industry trends to identify new opportunities and areas for improvement. - Cross-Functional Collaboration: Collaborate with product, marketing, and web teams to align SEO with broader business objectives. Key Requirements: - Proven experience as an SEO Manager or similar role in SEO. - Strong understanding of search engine algorithms, ranking factors, and SEO best practices. - Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz. - Hands-on experience with website optimization, technical SEO, and on-page/off-page strategies. - Familiarity with HTML, CSS, and content management systems (CMS). - Experience with content marketing and social media optimization. - Strong analytical skills and the ability to interpret data and make data-driven decisions. - Excellent communication and collaboration skills. - MBA in Marketing, Business, Communications, or a related field is preferred.