1036 Web Analytics Jobs - Page 42

Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function. Qualifications This may be the right role for you if you have 6-9 years’ experience in data management and analysis in Media or relevant domains with strong problem-solving ability. Hands on experience & strong knowledge on SQL, Power BI is mandatory Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions) is a must. Strong knowledge on any coding lang like Python/R program is good to have. Excellent Marketing communication skills; should be able to work independently with stakeholders Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Led delivery teams and projects to successful implementations Familiarity working with large data sets and creating cohesive stories. Able to work and lead successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms Good to have Prior media experience familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.) Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc).

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, weve disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X ) and enabling capital availability for businesses (via Razorpay Capital ). The Role: Lead Analytics Specialist will work with the central analytics team at Razorpay. This will give you an opportunity to work in a fast-paced environment aimed at creating a very high impact and to work with a diverse team of smart and hardworking professionals from various backgrounds. Some of the responsibilities include working with large, complex data sets, developing strong business and product understanding and closely being involved in the product life cycle. Setting high standards in project management and mentoring analysts. Roles and Responsibilities: You will work with large, complex data sets to solve open-ended, high impact business problems using data mining, experimentation, statistical analysis and related techniques, machine learning as needed You would have/develop a strong understanding of the business & product and conduct analysis to derive insights, develop hypothesis and validate with sound rigorous methodologies or formulate the problems for modeling with ML You would apply excellent problem solving skills and independently scope, deconstruct and formulate solutions from first-principles that bring outside-in and state of the art view You would be closely involved with the product life cycle working on ideation, reviewing Product Requirement Documents, defining success criteria, instrumenting for product features, Impact assessment and identifying and recommending improvements to further enhance the Product features You would expedite root cause analyses/insight generation against a given recurring use case through automation/self-serve platforms You will develop compelling stories with business insights, focusing on strategic goals of the organization You will work with Business, Product and Data engineering teams for continuous improvement of data accuracy through feedback and scoping on instrumentation quality and completeness Set high standards in project management; own scope and timelines for the team Take responsibility for skill-building within the organization (training, process definition, research of new tools and techniques etc.) Mentoring analysts within the team to deliver effectively, incubating new ideas. Mandatory Qualifications: Bachelors/Master s degree in Engineering, Economics, Finance, Mathematics, Statistics, Business Administration or a related quantitative field 5-7 years of high quality hands-on experience in analytics and data science Hands on experience in SQL and Python Define the business and product metrics to be evaluated, work with engg on data instrumentation, create and automate self-serve dashboards to present to relevant stakeholders leveraging tools such as Tableau, Qlikview, Looker etc. Ability to structure and analyze data leveraging techniques like EDA, Cohort analysis, Funnel analysis and transform them into understandable and actionable recommendations and then communicate them effectively across the organization. Hands on experience in working with large scale structured, semi structured and unstructured data and various approach to preprocess/cleanse data, dimensionality reduction Work experience in Consumer-tech organizations would be a plus Developed a clear understanding of the qualitative and quantitative aspects of the product/strategic initiative and leverage it to identify and act upon existing Gaps and Opportunities Hands on experience of A/B testing, Significance testing, supervised and unsupervised ML, Web Analytics and Statistical Learning Razorpay believes in and follows an equal employment opportunity policy that doesnt discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. Follow us on LinkedIn & Twitter

About The Role The ideal candidate should have a passion for marketing and technology. He should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. He should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Drive Marketing Qualified leads- Organic way Lead Nurturing Plan and monitor the ongoing company presence on social media Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies Perform ongoing keyword discovery, expansion, and optimization. Research and analyze competitors websites & Create the Strategy accordingly. Communication to team and management on project development, timelines, and results Requirements Proven experience as Digital Marketing Executive or similar role (2-3years) Excellent understanding of digital marketing concepts and best practices Perfect knowledge of web analytics tools Analytical mindset and critical thinking Excellent communication and interpersonal skills

About The Role We are seeking a talented Web Analytics Specialist to join our team. In this role, you will be responsible for leveraging Adobe Analytics reporting tools, Business Intelligence (BI), and Tableau to provide insights into our digital platforms' performance and user behavior. Your analytical expertise will drive data-driven decisions and optimize our online presence. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates. Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders. Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives. Provide recommendations based on data insights to improve user experience, marketing campaigns, and overall digital strategy. Perform ad-hoc analysis and deep dives into data to uncover trends, patterns, and anomalies. Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices. Stay informed about industry trends and best practices in web analytics, BI, and data visualization tools. Technical and Functional Skills: Bachelors degree in Computer Science, Business Analytics, Marketing, or a related field (preferred) with 4+ years of proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting. Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms. Ability to interpret complex data sets and communicate findings clearly to non-technical stakeholders.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism- Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert-LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism- Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert- LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.

About Guidesly: Do you enjoy the Outdoors? Are you an enthusiast who wants to work in a place where you can follow your personal and professional passions? Guidesly is a well-funded startup building software for the Outdoor industry. Mobile apps, SaaS software, product services, and websites; we have a bit of everything. Sophisticated technology and a dream to change the world. If your passion is the outdoors and you want to live your dream, then this is your job. Work with guides, build products, get honest feedback from enthusiasts to create the very best solutions in the marketplace. The outdoor recreation industry includes fishing, wildlife, boating, water sports, snow sports, hunting, ATV, hiking, and biking. We are starting with the fishing vertical in the outdoor recreation industry. The product manager will work with professional guides throughout the United States and enthusiasts in all fishing varieties. Key Responsibilities: Heap Implementation & Management. Own end-to-end management of Heap: event tracking, custom properties, naming conventions, and data governance. Partner with product and engineering to ensure consistent and accurate instrumentation across platforms (web/app). Continuously audit and optimize tracking to ensure data cleanliness and trust. Data Analysis & Insights Analyze user behavior to identify friction points, drop-offs, and opportunities to improve product UX and conversion. Build dashboards, reports, and segments to track feature adoption, funnels, cohort behavior, and retention. Drive experimentation and A/B testing strategy, partnering closely with product managers and designers. Strategic Impact Translate data into actionable recommendations that influence product roadmap, marketing strategies, and go-to-market decisions. Support OKR tracking with real-time dashboards and periodic reporting. Required Skills & Qualifications: Heap Analytics Strong experience setting up and using Heap for tracking and analysis Event Tracking Knows how to create, manage, and clean up event data SQL Can write queries to get answers from raw data Data Dashboards Can build clear reports using tools like Heap A/B Testing Understands how to run experiments and interpret results Key skills: Heap Analytics, SQL, Data Dashboard, A/B Testing.

Responsibilities: * Monitor website performance using Google Analytics * Collaborate with marketing team on digital campaigns * Analyze web data to optimize user experience * Report insights and recommendations to stakeholders

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Role: Sr. Digital Analyst - Campaign Descriptions: You will be responsible to: Perform deep dive data analysis across campaign and web data taxonomy across brands Define and maintain all data and reporting needs, and ensures that best practices are followed Work with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the campaign and website tagging taxonomy Have hands on experience of at least 3 years on Digital Analytics and pharma related business use cases Support digital analytics capabilities (dashboards and PPT reports) across our web experience, data privacy and other digital tool Understand how a client s marketing data is used and provide recommendations on how to improve the available data Liaison with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs Should have experience in creating functional and technical documentation like BRD, DFD, FRD, TDD, FIAs etc. Must Have At least 3 years of experience as Digital analyst with good understanding of data from Digital platforms: OneTrust, Google Analytics and Salesforce Marketing Cloud Understanding of Digital channels and Marketing programs Working experience in tools like Claravine, Accutics and CampTag Good knowledge of campaign lifecycle in pharma domain - content production, approval, storage and campaign deployment Expert with basic MS Office applications (Word, Excel, Power Point) Good communication skills Should have a functional understanding of BI tools and KPIs and KBQs for channel performance Good to have Basic understanding of Web Analytics and campaign taxonomy Agile methodology & project execution plan Experience working in an onshore-offshore model with teams from different time zones and cultures Strong data-driven analytical skills and be able to operate and thrive with partial information and ambiguity and have a track record of excellent performance

Business Analyst Paytm Merchant Growth About the team: Paytm is experiencing significant growth across its platform, driven by increased adoption of multiple products. A key factor in our success is our ability to understand customer pain points and provide data-driven solutions. A person in this role will work on solving Merchant growth and monetisation on the Paytm for Bu app. Responsibilities: Become the backbone of Paytms merchant growth trajectory. 1. Collaborate with the merchant growth team to drive charter for MAU on Paytm for Business app. 2. Analyze data to identify trends, patterns, and insights that inform business decisions and help increase Paytms bottom line. 3. Setup robust automated dashboards to drive performance management 4. Develop and maintain databases, data systems reorganizing data in a readable format 5. Prepare reports for the management stating trends, patterns, and predictions using relevant data Skills that will help you succeed in this role: 1. Strong problem-solving skills with the ability to determine necessary data for testing hypotheses and driving insights. 2. Advanced analytical skills with expertise in Excel, SQL, and Hive. 3. Experience in handling large-scale datasets efficiently. 4. Strong communication and project management abilities. 5. Ability to interact with and influence business stakeholders effectively. 6. Experience with web analytics platforms is a plus. Why Join us? Bragging rights to be behind the largest fintech lending play in India A fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career

Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for? Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation