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1 - 5 years
3 - 7 Lacs
Mumbai, New Delhi, Pune
Work from Office
Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent
Posted 2 months ago
2 - 5 years
4 - 7 Lacs
Mumbai, New Delhi, Pune
Work from Office
What do we expect from the candidate? Strong Web Analytics resource with good understanding of Google Analytics 4, Adobe Analytics and AEP - WebSDK Implementation / CJA Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to pick up and run with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent
Posted 2 months ago
2 - 5 years
4 - 7 Lacs
Hyderabad
Work from Office
As Senior Web Tracking Analyst you will be responsible for the Web tracking Implementation across Entain websites portfolio. You will ensure the accuracy of the behavioural data and continuously validate the data collected. Primary Responsibilities: Optimize web analytics/tracking solution for Entain product suite Optimize the Datalayer Structure and usage to support web analytics/ tracking solutions and marketing tagging. Manage web tracking data collection tools. Working with Product Management and Operations teams to enable the delivery of relevant behavioural data. Manage process flow and data flow to enable a single source of truth for all relevant web-tracking data sources Partner with product management to ensure seamless implementation of new features and mitigate implementation-related web analytics issues Support to ensure reliable web tracking data against any kind of backend-derived figures (Source Database, DWH) Being a point of contact for Product Web Tracking requests. Providing consultancy on data and/or techniques that can be used to exploit additional opportunities or resolve any other business issue. Be an advocate for user experience and a promoter of user experience-driven and player journey-focused w.ork Coordinate dependencies between tasks, other product management Teams and Web analysts Support Web Tracking technical implementation across all products and platforms including apps. Essential: Minimum 7 years of experience as a Web Analyst with a focus on implementation. Server-Side Tagging Experience In-depth Web analysis skills together with comprehensive knowledge of
Posted 2 months ago
3 - 5 years
10 - 15 Lacs
Hyderabad, Bengaluru, Delhi / NCR
Hybrid
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Job Summary We are looking for a detail-oriented and analytical Campaign Analyst to support our digital marketing and analytics initiatives. The ideal candidate should possess strong hands-on experience in digital analytics, campaign data taxonomy, and reporting, especially in a pharma or regulated industry environment. They must have solid experience with UTM parameters and tools like Claravine or other data governance/marketing tech platforms. Key Responsibilities: Perform deep-dive data analysis across campaign and web data taxonomy across multiple brands. Define and maintain campaign tagging strategies, ensuring alignment with best practices and global standards. Collaborate with business stakeholders to understand data needs and deliver a unified, coherent view of campaign and website tagging taxonomy. Leverage tools like Claravine or equivalent to manage and govern campaign metadata. Provide support in dashboard creation (Power BI/Tableau/GA) and executive-level PowerPoint reporting. Analyze how clients marketing data is collected and utilized; provide actionable recommendations for optimization. Liaise regularly with clients to understand ongoing and ad-hoc digital analytics and reporting requirements. Ensure data privacy and compliance requirements are met across tagging and analytics implementations. Create and maintain functional and technical documentation such as BRDs, FRDs, DFDs, TDDs, and FIA documents. Required Skills & Qualifications: Mandatory: Strong understanding of UTM parameters , their structure, and campaign tracking principles. Experience with Claravine or similar campaign/data governance tools. Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics, Matomo). Strong reporting and data visualization experience. Experience in the pharmaceutical industry and familiarity with regulated business use cases. Ability to convert business questions into analytical frameworks and deliver insights through reports and dashboards. Excellent verbal and written communication skills, with experience liaising directly with clients. Strong documentation skills able to write BRDs, FRDs, and other project artifacts independently. EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
Posted 2 months ago
3 - 6 years
8 - 14 Lacs
Hyderabad
Work from Office
- Work with cross functional team (Product, Services, Sales) to establish growth strategies to support Big Drop's revenue goals. - Create, manage and experiment with new user acquisition campaigns. - Conceive and execute on a wide range of content campaigns to drive education and engagement. - Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation. - Manage SEO. - Analyze data to monitor revenue performance and uncover areas for improvement. - Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level. Requirements : - Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward. - Strong growth track record, with samples and results of past campaigns. - Outstanding written, oral and organizational ability. - Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems) - Proficient with Analytics. - 3+ years- experience in SEO, growth marketing.
Posted 2 months ago
2 - 4 years
5 - 8 Lacs
Gurugram
Work from Office
Agency : PivotRoots Job Description : PivotRoots, a Havas Company, is seeking a dynamic Marketing Automation Specialist with 2-4 years of experience to join our growing team. In this role, you will play a key part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth. You will work closely with cross-functional teams to monitor web analytics, track campaign performance, and use marketing analytics tools to derive actionable insights. The ideal candidate is detail-oriented, data-driven, and passionate about leveraging automation to enhance marketing strategies and business outcomes. Responsibilities Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must). Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns. Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution. Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements. Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery. Required Candidate profile Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus. Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics. Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated. Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling. Strong curiosity and eagerness to learn about marketing technology and automation tools. Excellent attention to detail, organizational skills, and a proactive attitude. Qualifications & Languages Bachelor s or Master s degree in Marketing, Mathematics/Statistics or Engineering field Languages: English (Intermediate) Previous experience & Industry background 2-4 years of experience in data analysis Media, Data, Adtech, MarTech, Brand, Consultancy Soft skills & Competencies Analytics Marketing technologies Digital marketing Data analysis Data modeling Analytical Communication Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job. Contract Type : Permanent
Posted 2 months ago
- 1 years
0 Lacs
Kochi
Work from Office
At 2Base Technologies, we\u2019re looking for a digitally-inclined intern who\u2019s eager to build hands-on experience in executing marketing strategies across SEO, social media, content creation, and web analytics. You\u2019ll contribute to real-time projects and collaborate with a fast-paced team that values creativity, ownership, and measurable growth. Responsibilities Assist in executing content and social media strategies across platforms like Instagram, LinkedIn, Facebook, and X Support ad campaigns via Google Ads, Meta Ads, and A/B testing efforts Perform keyword research and contribute to website/blog SEO improvements Collaborate on writing blogs, captions, newsletters, and landing page content Help manage tools like Google Analytics, Search Console, and Mailchimp Track marketing KPIs and prepare weekly campaign performance reports Coordinate with designers and developers to maintain brand tone and UX consistency Participate in brainstorming sessions for ongoing campaigns and client marketing deliverables Requirements Basic understanding of digital marketing concepts (SEO, SEM, Email, Social Media) Familiarity with tools such as Google Ads, Meta Business Suite, Canva, Google Docs Creative mindset with a strong interest in writing and content ideation Good interpersonal and communication skills A self-starter attitude with the ability to learn quickly and take initiative Bonus: Any exposure to blogging, analytics, WordPress, or design tools Experience: 0-1 Years
Posted 2 months ago
2 - 4 years
2 - 6 Lacs
Gurugram
Work from Office
Agency : PivotRoots Job Description : PivotRoots, a Havas Company, is seeking a dynamic Marketing Automation Specialist with 2-4 years of experience to join our growing team. In this role, you will play a key part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth. You will work closely with cross-functional teams to monitor web analytics, track campaign performance, and use marketing analytics tools to derive actionable insights. The ideal candidate is detail-oriented, data-driven, and passionate about leveraging automation to enhance marketing strategies and business outcomes. Responsibilities Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must). Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns. Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution. Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements. Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery. Required Candidate profile Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus. Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics. Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated. Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling. Strong curiosity and eagerness to learn about marketing technology and automation tools. Excellent attention to detail, organizational skills, and a proactive attitude. Qualifications & Languages Bachelor s or Master s degree in Marketing, Mathematics/Statistics or Engineering field Languages: English (Intermediate) Previous experience & Industry background 2-4 years of experience in data analysis Media, Data, Adtech, MarTech, Brand, Consultancy Soft skills & Competencies Analytics Marketing technologies Digital marketing Data analysis Data modeling Analytical Communication Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.
Posted 2 months ago
2 - 4 years
2 - 5 Lacs
Mumbai
Work from Office
Agency : PivotRoots Job Description : PivotRoots, a Havas Company, is seeking a dynamic Senior SEO Executive with 2-4 years of experience. In this role, you will be responsible for developing and implementing effective SEO strategies, conducting keyword research, optimizing website content, and improving organic search rankings. You will collaborate closely with cross-functional teams to drive traffic, enhance visibility, and deliver measurable results for our clients. Job Description: The candidate is responsible for enhancing organic visits for our client s website and to make sure that the goals are achieved. Effectively use search engine tools like Advanced web ranking, SEMRush, Moz etc. to identify and resolve technical issues. Manage / Perform keyword research to optimize existing content and discover new opportunities. Manage the development and execution of content strategies Manage the Implementation of internal &, external link building Monitor and administer web analytics Communicate project development, timelines, and results Experience in managing clients based out of GCC and other international locations would be an added advantage. Requirements: Proven experience as an SEO Specialist or similar role. Strong understanding of search engine algorithms, ranking methods, and best practices. Excellent communication and presentation skills. Ability to manage multiple projects and meet deadlines. Experience working with international clients, especially from the GCC region, is an added advantage. Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.
Posted 2 months ago
1 - 3 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for? Qualifications & Skills: oBachelor's degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneouslyPreferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising. Knowledge in Microsoft Excel is must. Excellent written and verbal communication skills for internal and client-facing interactions.Work Environment: Working with dynamic team. Work from office or Hybrid depending on project requirements The role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 2 months ago
1 - 3 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising What are we looking for? Qualifications & Skills: oBachelor's degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneouslyPreferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising. Knowledge in Microsoft Excel is must. Excellent written and verbal communication skills for internal and client-facing interactions. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Working with dynamic team. Work from office or Hybrid depending on project requirements The role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation
Posted 2 months ago
7 - 11 years
6 - 11 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Digital Project Management Designation: Digital Mktg Advisory Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Digital Marketing Manager will play a pivotal role in developing and executing digital marketing strategies. This individual will be responsible for enhancing the brand presence, engaging with the target audience, and driving measurable business outcomes through effective social media marketing initiatives. The role will require a blend of creative, technical, and strategic skills to deliver high-impact content and campaigns that align with overall marketing goals. Require: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 3 years of experience in digital marketing, with a focus on social media marketing. Proven track record of successfully managing social media campaigns, driving engagement, and meeting business objectives. Experience with content creation and community management in a corporate environment is preferred. Certifications in social media marketing or digital advertising (e.g., Google Ads, Facebook Blueprint) are a plus. Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for? Technical Skills: oStrong understanding of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, with an ability to optimize content for each platform. oExpertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads). oSolid understanding of SEO, web analytics, and digital metrics tools (e.g., Google Analytics, Socialbakers). oExperience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating engaging content. oFamiliarity with email marketing tools and automation platforms. oStrong communication and writing skills, with an ability to tailor content for different audience segments. oExcellent organizational and project management abilities to manage multiple campaigns and deadlines. oAnalytical mindset with the ability to interpret data and translate insights into actionable strategies. oCreative thinking and problem-solving skills to craft engaging campaigns that stand out in a competitive digital landscape. oStrong teamwork and collaboration skills, with the ability to work with cross-functional teams effectively. Roles and Responsibilities: Develop and execute data-driven digital marketing strategies with a primary focus on social media platforms to increase brand awareness, drive engagement, and achieve business objectives. Manage and grow social media channels by creating, curating, and posting engaging content that resonates with the target audience. Monitor and analyze social media performance metrics to ensure continuous improvement and optimize strategies for maximum ROI. Collaborate closely with cross-functional teams (content, design, analytics) to ensure consistent messaging across all digital touchpoints. Stay current with social media trends, best practices, and new tools to ensure the organization remains at the forefront of digital innovation. Manage social media advertising campaigns (paid and organic), including budget allocation, targeting, and performance optimization. Handle community management by responding to inquiries, engaging in conversations, and fostering positive relationships with online audiences. Support the creation of regular social media reports to track KPIs, identify opportunities, and present insights to stakeholders. Qualification Any Graduation
Posted 2 months ago
- 1 years
1 - 5 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years What would you do? We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. ooClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. What are we looking for? oBachelor's degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneously. Experience in Video, Audio, Mobile Advertising, or Digital Advertising. Knowledge in Microsoft Excel is must. Excellent written and verbal communication skills for internal and client-facing interactions. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Working with dynamic team. Work from office or Hybrid depending on project requirements The role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation
Posted 2 months ago
7 - 12 years
5 - 9 Lacs
Gurugram
Work from Office
Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Target Good to have skills : NA Minimum 7.5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. Your typical day will involve collaborating with teams to develop innovative solutions and contribute to key decisions. Roles & Responsibilities: Expected to be an SME Collaborate and manage the team to perform Responsible for team decisions Engage with multiple teams and contribute on key decisions Provide solutions to problems for their immediate team and across multiple teams Lead the implementation of new features Conduct code reviews and provide feedback Stay updated on industry trends and best practices Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Target Strong understanding of web development technologies Experience with A/B testing methodologies Knowledge of personalization strategies Hands-on experience with analytics tools Good To Have Skills: Experience with Adobe Experience Manager Additional Information: The candidate should have a minimum of 7.5 years of experience in Adobe Target This position is based at our Gurugram office A 15 years full-time education is required Qualification 15 years full time education
Posted 2 months ago
2 - 7 years
3 - 5 Lacs
Thane, Mumbai (All Areas)
Work from Office
Plan & execute multi-channel campaigns (PPC, SEO, email, social, display), manage paid media (Google, Meta, LinkedIn), optimize UX, track analytics, research keywords, create assets, grow social presence & support pitches with insights
Posted 2 months ago
10 - 14 years
12 - 16 Lacs
Mumbai
Work from Office
Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Data & AIAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in various modeling techniques Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesRole requires Digital Marketing Ads & Promotion creation/design Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internaIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? B2B Sales Transformation Brand Marketing Channels Strategy Client Management Communication Problem-solving skills Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The purpose of this role is to support Brand and product management including launches, changes, development of communication materials. Ensure Commercial Sales and Customer Product launch and communication requirements are met. Role requires Digital Marketing Ads & Promotion creation/design Minimum 5 years of experience in in brand management, communications, public relations, or related fields. Exposure to social media management, email marketing, and digital content creation Experience in executing or assisting with brand campaigns, ensuring consistency in messaging and coordinating content across multiple channels In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? B2B Sales Transformation Brand Marketing Channels Strategy Client Management Communication Problem-solving skills Proven track record of supporting or executing brand strategies in previous roles, particularly in the development of content or managing brand guidelines. Strong product management knowledge Ability to work in cross-functional teams and contribute to brainstorming sessions, providing insights into content creation and messaging that supports brand goals. Proficiency in digital marketing, social media, and analytics tools. Exposure to tracking and analyzing the performance of communication campaigns, including monitoring metrics like social media engagement, website traffic, and campaign effectiveness Roles and Responsibilities: Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trends Collaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threats Assist in the planning and execution of product launches, including coordinating launch events and creating launch assets Drive both internal and external communication plans around all product launches Assist in the creation and production of marketing collateral, including presentations, brochures, and digital assets Work closely with graphic designers, creative teams, or external agencies to ensure the creation of marketing and promotional materials is on-brand and of high quality. Provide administrative support in managing timelines, budgets, and resources for ongoing projects and campaigns. Maintain and organize communication materials, campaign assets, and branding guidelines for easy access by team members. Review content for accuracy, grammar, and adherence to brand guidelines before publication. Assist in creating and maintaining a content calendar to ensure timely execution of brand and communication initiatives. Qualifications Any Graduation
Posted 2 months ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesmanaging a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences.Role requires Brand and Comms Manager Minimum 10 years of experience in in brand management, communications, public relations, or related fields. Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty. Familiarity with digital marketing strategies and tools including social media strategies Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? Problem-solving skills Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Roles and Responsibilities: Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internal and external communications. Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors. Track and analyze media mentions and brand sentiment to assess how the brand is being perceived. Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture. Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed. Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams.A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences. Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objective Qualifications Any Graduation
Posted 2 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Account Management Designation: Digital Mktg Advisory Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? Understand business requirements and role of digital portfolio in the same Assure the systems operate well and user experience is satisfied End to end product ownership of application input & output performance Accountable for the stability of Customer and O2C transactional effectiveness Accommodate expansion of application with new customers, customer offers, and promotions Monitor and work with key stakeholders to drive usage of the digital product as intended Provide data analytics and insights emerging from the application to drive decision making and interventions Work with users to develop and maintain prioritised back-log of user stories for the assigned digital products Work with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product features Ensure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resources Conduct regular data quality to ensure accurate representation and decision making Understand Client guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solution Skills: Understanding of Agile work practices, Analytics, Change implementation planning and management, Continuous Improvement Competencies: Digital Fluency - Mastery Delivers an effortless customer experience - Mastery Analytical thinking - Skilful Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
8 - 12 years
10 - 14 Lacs
Bengaluru
Work from Office
+The Strategy & Consulting Global Network SONG Practice | Sprinklr Join our team of SONG consultants who solve customer-facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: SONG I Areas of Work: Sprinklr- Product Solution Consulting, Pre-Sales & Implementation | Level: Manager | Location: Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad, Kolkatta | Years of Exp: 8 - 12 years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer-facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting ?? Global Network??s SONG practice. The Strategy & Consulting Global Network Song practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Marketing Transformation, Connected Commerce and Advanced Customer Engagement. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will Understand market and customer challenges: Create business case and strategic transformation roadmap based on market trends. Help in promoting and providing Sprinklr Unified CXM solutions to customers : Collaborate with the Sprinklr Ecosystem including product demonstrations, partner training assistance, pricing strategies, documentation, and client engagement. Drive Partner support activities: A strong focus on nurturing deeper, more strategic relationships with key parties. Develop requirements based on leadership input: Performance/Status reporting, Problem Solving and Conflict Management Act as a subject matter expert on Sprinklr Unified CXM : providing expertise on CCaaS transformation client projects across the entire delivery lifecycle. Bring your best skills forward to excel at the role: Experience working with Customer Service Operations: Experience in Contact Center channels, leading Customer Service operations assessment/benchmarking, identifying gaps and deriving business case for driving improvements. Experience implementing Omnichannel self-service/IVR and Omni-Channel Orchestration Routing: Experience with Sprinklr Unified CXM. In-depth knowledge and know-how of Customer Service Operations: Cross-industry experience, functional and hands on experience on Voice and Non-Voice (SMS, Email, Chat etc.) Contribute to client RFP by crafting and delivering engaging presentations , facilitating detailed technical workshops, assisting in RFPs, and executing Proofs of Concept (POC) to showcase Sprinklr solutions and their alignment with customer needs. Proactively identifying customer needs through a technical benefits assessment: Carefully building the business value of the solution, to assist with overcoming potential objections to proposed technical solutions. Knowledge of solution designs that include integrations between Sprinklr and 3rd party solutions for CRM, such as Salesforce and Adobe Experience with Cloud contact center technologies ranging from IP Telephony, Intelligent Routing, Workflow Automation, Self Service, Workforce Optimization, Outbound Engagement, Social Media Engagement, Digital (DX), Unified communications (UC) and Analytics. Read about us. Blogs Qualifications Your experience counts! MBA from a tier 1 institute A minimum of 8 years of experience working with Customer Service operations and Contact Center channels, leading Customer Service operations assessment/benchmarking, and in-depth understanding and know-how of Customer Service Operations, Cross-industry experience is preferred. Functional and hands-on experience in Voice and Non-Voice (SMS, Email, Chat etc.) applications solutioning using Sprinklr Service solutions. Experience in leveraging Sprinklr product solution to automate customer service processes like Interaction Service enhancement, Agent experience. Reporting etc. What is in it for you? An opportunity to work on transformative projects with Key clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Posted 2 months ago
1 - 6 years
3 - 8 Lacs
Hyderabad
Work from Office
Multi-Channel Commercial Solutions – Life Sciences and Health Specialist Join our team in Strategy consulting to find endless opportunities and solve our clients toughest" challenges, as you work with exceptional people, the latest tech and leading companies across industries Practice: Life Sciences & Health, Industry Consulting, Capability Network I Areas of Work: Commercials | Level: Analyst | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 1 - 3 years Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. As a part of the Accenture Life Sciences practice , our 4 000+ practitioners a cross the globe , help our clients make a meaningful impact on patients' lives through New Science, novel medical technologies and better collaboration. Together, let's deliver more effective, affordable, personalized patient outcomes. In this practice, you'll help drive our Life Sciences clients' strategy and business planning efforts, with the following initiatives: Support to deliver management consulting projects for global clients. Acquire skills that have utility across industry groups. Support d evelop ment of assets and methodologies, point-of-view, research, or white papers for use by the team and larger community . Take responsibility within Life Sciences industry group or across the Products group, help build the practice, track metrics, and so on. Work on proposals, business development efforts by coordinat ing with other colleagues Bring your best skills forward to excel in the role: Industry ex perience with a global top pharmaceutical, medical devices, or biotechnology firm Decent functional and domain knowledge with relevant experience in the same area Impeccable team management skills with an ability to engage effectively with multiple stakeholders Strong writing skills to build point of views on current industry trends Good analytical and problem-solving skills with an aptitude to learn quickly Excellent English oral and written skills Read more about us. Recent Blogs Qualifications Your experience counts! MBA from Tier-1 B-Schools Or a postgraduate degree with rich experience of working in a Life Sciences commercial consulting space 1-3 years of progressive business and/or consulting experience; at least 1 year of experience in Life Sciences Industry is mandatory Life Sciences Multi-Channel Commercial experience is preferable Must have experience working in 3-5 below - mentioned areas: Patient s ervices | Patient s upport | Multi- c hannel m arketing or d esign | Cross -c hannel i ntegration and i nnovation | Data m anagement | Customer r elationship m anagement - VEEVA | Product or p ortfolio marketing strategy | Digital and m obility solutions for Pharma marketing and sales functions | Digital or Web analytics | HCP CRM system analysis | Patient a dherence p rograms | Campaign m anagement | Social m edia s trategy/ a ssessment | Search e ngine m arketing | Digital o perating m odel | Product launch strategy | Sales strategy | Sales Force e fficiency/ a utomation What’s in it for you? An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Capability Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team .
Posted 2 months ago
7 - 11 years
10 - 14 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise
Posted 2 months ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams experience in in brand management, communications, public relations, or related fields. Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty. Familiarity with digital marketing strategies and tools including social media strategies Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns. Stay informed about industry trends and competitor activities to ensure the brand stays relevant online. Use market research tools to gather feedback and assess the effectiveness of communication strategies. Use data and feedback to identify audience needs and preferences, helping to adjust communication strategies accordingly. Roles and Responsibilities: A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences. Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internal and external communications. Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors. Track and analyze media mentions and brand sentiment to assess how the brand is being perceived. Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture. Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed. Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams. Help guide the creation of brand-related content for various platforms, ensuring it is consistent with brand guidelines and messaging. Assist in the development of a content strategy that aligns with the broader communication and marketing objectives. Ensure all content (including blogs, social media posts, and marketing materials) aligns with brand values and is on-message. Advise on the development of social media strategies to enhance brand visibility, engagement, and customer loyalty. Guide digital content creation and digital campaigns to ensure consistency with brand objectives. Qualifications Any Graduation
Posted 2 months ago
4 - 6 years
5 - 9 Lacs
Bengaluru
Work from Office
OUR STORY Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price. OUR VALUES Customer First. Customer satisfaction is our highest priority. High Quality. True quality is a combination of premium materials and high production standards that everyone can feel good about. Essential design. We don t chase trends, and we don t sell everything. We re expert curators that find the very best and bring it to you at the lowest prices. Always a better deal. Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners. Environmentally and Socially conscious. We re committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers. OUR TEAM AND SUCCESS Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You ll work with a team of world-class talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc. THE IDEAL CANDIDATE: As Senior Data Analyst, you will provide insights through the analysis of the vast amount of data captured by Quince. You will develop actionable strategies that will help us create best-in-class buyer experience, and help us allocate marketing resources to activities that yield the best results. The successful candidate will possess a passion for innovative analysis, processes that scale, and the tenacity to develop findings and recommendations that transcend the numbers. RESPONSIBILITIES: Perform comprehensive analysis of eCommerce metrics (e.g., traffic, site performance, email capture, conversion funnel, cross-sale/up sale, user engagement, etc.) to make recommendations and strategies for improvement Systematically analyze funnel across categories/franchises, assortment, landing pages, traffic sources (marketing platforms and campaigns) and make actionable recommendations for improvement with an intent of developing automation solution Serve as business owner of marketing and and web analytics data, Identify gaps in current data capture strategy to create an improvements roadmap that can support future digital product roadmap effectively. Utilize data insights to inform the development of A/B and multivariate tests (including developing a hypothesis, influencing creativity, identifying success metrics, and analysis) that drive improvement of key website, mobile, and customer metrics. Assist in prioritizing tests based on their size of the business impact Ad hoc issue investigation and quantification of business impact Create and maintain daily, weekly, and monthly e-commerce reports and dashboards, tracking key metrics and flagging any trends or performance issues. REQUIREMENTS: An undergraduate degree in a quantitative discipline (Economics, Statistics, Engineering, Applied Mathematics) 4-6 years of professional experience in online marketing, e-commerce, or equivalent role with an analytical bend, preference to ecommerce web analytics experience, and prior consulting experience Ability to conceptualize business problems and solving them through data analysis Excellent written and oral communication skills, including an ability to communicate across business areas Ability to prioritize and delivery on multiple threads of work in a fast-paced environment Proficient in basic hypothesis testing framework and comfortable using statistics basic in all data analysis Strong personal work ethic, including personal initiative and ownership Preferable background in marketing analytics
Posted 2 months ago
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