1007 Web Analytics Jobs - Page 34

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too. We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate. We actively look for prospects who: Are passionate about client success. Enjoy collaborating with others. Strive to exceed expectations. Move boldly in the quest for superior and best in market solutions. Job Description: Job Title: Adobe Target Developer (A/B & Multivariate Testing) Location: Pune/Noida Experience - 3 to 5 years Job Summary: We re looking for an Adobe Target Developer who s passionate about using experimentation and personalisation to transform digital experiences and fuel business growth. In this role, you ll be at the forefront of our A/B and multivariate testing strategy driving real change through data, technology, and customer insight. This isn t just about setting up tests; it s about shaping how our clients and prospects interact with our brand and creating measurable impact through experimentation. You ll work closely with MarTech, analytics, UX, and development teams to design and deliver targeted, high-impact tests and experiences. Your technical expertise with Adobe Target and Adobe Analytics will help unlock personalisation at scale, refine audience strategies, and continuously improve the performance of our digital properties. How You ll Make an Impact: Experimentation Strategy & Optimization Lead the execution of A/B and multivariate tests that uncover what truly drives performance boosting conversion rates and improving user journeys across digital touchpoints. Configure experiments in Adobe Target, applying segmentation logic and rigorous tagging to ensure accurate, actionable results. Collaborate with analysts, UX designers, and developers to bring test ideas to life, troubleshoot technical issues, and validate implementations end-to-end. Contribute to a testing roadmap that aligns with strategic goals prioritising tests with high potential impact and learning value. Personalisation & Audience Targeting Use customer attributes and behavioural data to create meaningful, dynamic audience segments that drive personalized digital experiences. Implement personalisation strategies that go beyond A/B testing exploring adaptive content. Identify and implement opportunities for personalisation that resonate with diverse user personas and drive deeper engagement. Collaboration & Advocacy Partner with marketing, UX, analytics, data science, and engineering teams to translate ideas into measurable experiments. Share learnings in a clear, compelling way that inspires action and encourages iterative experimentation. What You Bring: Must-Have Experience: 3+ years of hands-on experience in digital experimentation, CRO, or web analytics. Expert-level proficiency in Adobe Target and Adobe Launch, with a deep understanding of audience segmentation and personalisation workflows. Working knowledge of Adobe SDKs would be a plus. Solid grasp of HTML, CSS, and JavaScript for customizing and troubleshooting test implementations. Strong analytical skills with a proven ability to interpret test data and assess statistical significance using Adobe Analytics. Excellent communication skills for engaging both technical and business stakeholders. Nice to have: Working knowledge of SQL or Python to support deeper analysis or experiment automation. Experience with UX/UI design principles and user research methods. Familiarity with Agile methodologies and collaborative cross-functional environments.

Digital Marketing Executive Requirements: Excellent understanding of digital marketing concepts and best practices. Excellent in creative content writing. Excellent knowledge of social media marketing, email campaigns and SEO/SEM. Perfect knowledge of web analytics tools (e.g. Google Analytics, Google Search Console, etc.) Knowledge of YouTube Marketing. Working knowledge of HTML and CSS. Excellent communication and interpersonal skills

Introduction: Digital Transformation Solutions (DTS) . s About the Role We are seeking experienced Information Security to lead our customer information security strategy and operations. You will be responsible for establishing and maintaining a strong security posture, protecting our information assets, managing cyber risks, and ensuring compliance with all relevant regulations, particularly those mandated in the US Healthcare industry. This is a senior leadership role vital to safeguarding our customer business. This role demands a blend of deep technical expertise in key security domains, exceptional leadership capabilities, and outstanding communication skills to effectively guide projects, mentor team members, and engage with stakeholders at all levels. You will be instrumental in maintaining and enhancing our security posture through proactive delivery and continuous improvement What You Will Do Develop new user-facing features using React.js Build reusable components and front-end libraries for future use Translate designs and wireframes into high quality code Optimize components for maximum performance across a vast array of web-capable devices and browsers Carry out application state management with Redux or similar libraries Participate in team meetings and discussions to understand user needs and functionalities Perform code reviews and improve and maintain code quality Work closely with product management and back-end developers to integrate user-facing elements with server-side logic Keep up-to-date with the latest industry trends and technologies to ensure applications are current and competitive What You Need ReactJS/ AngularJS / Redux - UI T3(A) - 4+ Years of Exp, T3(B)- 6+ Years of Exp Proficient understanding of web fundamentals, design principles and web architecture. Proficient understanding and experience on HTML5, CSS3, responsive web design, JavaScript, ES6, asynchronous programming, functional programming and TDD/BDD. Experience on React, React Hooks, Redux, Redux-Saga/Redux-Thunk and related technologies. Experience with Nodejs and Hapi JS/Express/Fastify. Experience in building isomorphic web applications using JavaScript. Experience in unit testing frameworks like Jest and Enzyme. Deep knowledge around aspects of scalability, load balancing, memory optimization and application performance for large scale cloud-based applications (1M+ users). Understanding of the CI-CD implementation and code versioning tools, such as Git, SVN, etc. Good to Have Experience with TypeScript, React Styled Components, React Storybook and JavaScript frameworks. Experience with Accessibility, SEO and Web Analytics. Experience with Google cloud platform, Docker, Kubernetes, Jenkins, Spinnaker. Experience with any Javascript automation test framework. Understanding of AB test implementation What Makes You Eligible The candidate should demonstrate flexibility in accommodating work hours according to client time-zone requirements. This position operates within standard 9-to-5 working hours adjusted to the clients time zone. However, these hours are subject to modification based on evolving project needs. The responsibilities of this role are expected to adhere to the guidelines outlined in the companys Flexible Work Policy. What We Offer Access to employee discounts on world class HARMAN/Samsung products (JBL, Harman Kardon, AKG etc.) Professional development opportunities through HARMAN University s business and leadership academies Flexible work schedule with a culture encouraging work life integration and collaboration in a global environment. An inclusive and diverse work environment that fosters and encourages professional and personal development. Tuition reimbursement Be Brilliant employee recognition and rewards program. You Belong Here . About HARMAN: Where Innovation Unleashes Next-Level Technology . . !

We are looking for a detail-oriented and data-driven Web Analytics & Reporting Specialist to join our digital analytics team. The ideal candidate will be responsible for tracking, analyzing, and reporting on user behavior across digital platforms to drive actionable insights. This role requires hands-on experience with web analytics tools and strong reporting skills to support data-informed decision-making across marketing, product, and UX teams. Job Description: Key Responsibilities: Implement, manage, and maintain web analytics tracking using tools such as Google Analytics , Adobe Analytics , or similar platforms. Develop and automate dashboards and reports that highlight key performance indicators (KPIs), trends, and user behavior insights. Collaborate with stakeholders to define analytics requirements and deliver timely, accurate reporting. Monitor website performance metrics, user engagement, traffic sources, and conversion funnels. Translate complex data into clear, actionable insights and present findings to both technical and non-technical audiences. Work with developers to validate data collection implementations using tools like Google Tag Manager or other tag management systems. Continuously optimize tracking setups to ensure data accuracy and completeness . Conduct A/B tests and performance analyses to inform marketing and UX strategies. Required Skills & Experience: 3-5+ years of experience in web analytics and reporting . Hands-on expertise with tools such as Google Analytics (GA4) , Adobe Analytics , Google Tag Manager , and Data Studio/Tableau/Power BI . Proficient in SQL and/or other query languages for data extraction and manipulation. Strong knowledge of website tagging, cookies, and user tracking methodologies. Excellent data visualization and reporting skills with the ability to synthesize data into insights. Familiarity with marketing platforms (Google Ads, Meta Ads, etc.) is a plus. Nice to Have: Experience with customer journey mapping and attribution modeling. Background in digital marketing or e-commerce analytics. Familiarity with JavaScript or debugging tools for tag validation (e.g., Chrome DevTools) Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

Lowe s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. About the Team The Lowes Media Network team delivers best-in-class insights that help clients better understand the performance of their media, while powering an insights-centric model that enables selling, planning, and operations to maximize the revenue growth of LMN as a whole. Job Summary: Responsible for delivering end-of-campaign recaps, leveraging deep category knowledge and digital media expertise to enhance the insights in our reporting deliverables. Accountable for translating data into compelling media and consumer stories that highlight successes and key learnings from media campaigns of each brand. Roles & Responsibilities: Core Responsibilities: Efficiently pull data from our reporting dashboards and conduct quality analysis to identify any irregularities, issues, or missing data. Generate client-facing reports by performing complex data analysis and creating detailed reports by ensuring 100% data accuracy. Integrate media and consumer insights to enrich campaign recaps. Communicate effectively with partners and stakeholders, leveraging internal data knowledge and tool proficiency. Understand and prioritize reporting needs. Years of Experience: 1 to 3 Years Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelors degree in: Mathematical sciences: Engineering, Mathematics, Statistics, Economics etc. OR Masters degree in mathematics, Statistics, Economics or MBA Skill Set Required Primary Skills (Must Haves) Curiosity and desire to understand and uncover the why behind the results. Proficient in Microsoft Excel, including advanced functions such as VLOOKUP, pivot tables, and data visualization tools. Analytical skills - Ability to pull data and translate valuable consumer and media insights. Effective Communication - Ability to present campaign results to clients in a way that is understandable to audiences of all levels of analytical sophistication. Building Relation - Setting realistic expectations, be dependable for the partners; build confidence and trust with respect to timeliness Secondary Skills (Required) Familiarity with Media data, especially retail media - Basic understanding of media metrics, along with closed-loop measurement solutions. Familiarity with big-data, and ability to query/run models- SQL, Python, R. Web Analytics - Adobe Data Visualization - Tableau, Domo, Superset

About DrinkPrime: DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across Urban India. Over time we have evolved into an organization that is driven by a singular mission, to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day. At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs like Sequoia Surge, Omidiyar Networs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together. Job Summary: The SEO specialist will be responsible for developing and implementing effective SEO strategies for DrinkPrime s website. In addition to ensuring best practices across technical, on-page & off-page SEO for the website, the SEO specialist will also be required to collaborate with the Content Strategy team to ensure SEO optimisation of long format blog content and video content on YouTube. Roles & Responsibilities: - Developing and implementing effective search engine optimization (SEO) strategies for the website, blog and Youtube - Identify and fix gaps in technical/on-page SEO for the website like core web vitals, optimisation of headers, meta descriptions, meta tags, alt tags, broken pages, etc. - Undertake month keyword research and website audits to identify high search impression keyword targets and long-tail keywords that will inform the website communication & blog content strategy. - Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure that each and every page of the website abides by them. This will include title and meta description, internal linking, page load speed, website structure, breadcrumbs, sitemap, backlinks, page indexing, etc. - Collect data on branded and non-branded keyword impressions, CTRs, and average positions and report on it Pre-requisites 1+ years of experience as an SEO specialist at an agency/marketing team Proficiency with Web analytics tools (Google Analytics, Google Webmaster Tools); Backlink tools (Ahrefs or Majestic); Crawling tools (Botify, Screaming Frog and DeepCrawl); CMS environments such as WordPress, etc. Knowledge of HTML and website administration Ability to identify and solve complex problems Efficient at coordination & cross-functional collaboration Bonus: Experience in managing large websites/e-commerce sites

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

We are looking for a Conversion Rate Optimization Specialist to join our team and help optimize our website's conversion rate. As a Conversion Rate Optimization Specialist, you will be responsible for analyzing website performance data Required Candidate profile Strong understanding of web analytics tools,such as Google Analytics/Adobe Analytics Exp with A/B testing/other website optimization tools Knowledge of HTML,CSS,JavaScript

Career Progression of this role: About The Company We are no giants or avengers, were just a small team whose mission and vision is to help SMB marketers to navigate their marketing strategies with zero obstacles We began by solving our marketing hiccups and now using our CustomerLabs Customer Data Platform, we ended up solving all SMB marketers' problems Now, we are the official (marketing) wingmen for more than 1500 companies and weve learned and grown together in this journey And we made sure, this environment lets the teamwork relaxed, flexible, and with utmost freedom to jam ideas and thoughts with no inhibitions and hesitations, About The Role We're looking for a content writer to work with teams across the company and craft valuable content that will educate our customers and wow our prospects Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on Your projects will be your own to run, with complete creative freedom, but your content will need to align with brand guidelines, Responsibilities Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs Build and run an editorial calendar; coordinate with other content crafters to ensure standards Optimize all content for SEO to better reach Measure impact and perform analysis to improve critical metrics, Help with localization of process and content to ensure consistency across regions Review and implement process changes to drive operational excellence Promote blog content on community forums and social media Must-have Bachelor's degree in English, communications, linguistics, or related field 1-2 years of working as a content marketer or in a similar position, Experience as a content writer in SaaS companies Ability to explain complex technical matters in a simple manner without using jargon Excellent attention to detail and ability to handle multiple projects and deliverables Ability to deliver high-quality output within said deadlines, Creative and innovative in approach for leveraging content and repackage for different audiences Nice-to-have Master's degree in English, communications, linguistics, or related field Knowledge in Web analytics tools, marketing automation platforms, social media management tools, or any content marketing software, Experience in working with E-commerce Platforms Compensation & Perks You can expect a salary range of 3 6L 5L per annum based on your experience, Opportunity to own a piece of the company in the form of stock options, We offer flexible working hours and a hybrid work model which you may not find in many of the growing start-ups, Extensive learning opportunities not limited to your area of expertise, Fun-Fridays where you can get together with all of the team members to have some fun with food and games (Please dont apply if you dont enjoy this Not kidding! :P) Our Culture We always work together as a single team to fuel the growth of the company though we perform different functions across the departments Our environment supports each others professional growth within the organization by sharing the knowledge through interactive sessions we conduct every week All the more important thing is we always have some fun element in whatever work we do unless that involves our clients LOL, We encourage you to apply even if you feel you dont meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company, We strongly believe in your traits than your skills Because skills can be acquired anytime but traits are something that youre known for If you feel you can use your traits to get the company to heights, apply right away, #AverageKootam

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesRole requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Key Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneously Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shiftsPreferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week Qualification Any Graduation

Join the IndiaMART's product management team as a SPM/AVP in a dynamic and impactful role. As a leader, you will guide a team of talented PMs, APMs, and Developers, collaborating closely with UI/UX teams/agencies and QA teams to oversee the entire lifecycle of our innovative products. To thrive in this position, you must possess a genuine passion for internet/web products and a strong desire to make a positive impact on millions of lives. Demonstrating exceptional analytical skills, you will be data-driven, synthesizing consumer insights and interactions to maintain our product edge and enhance market leadership. Your ability to plan, organize, and execute effectively will be crucial in achieving our ambitious growth plans. Being comfortable in cross-functional disciplines like Technology, UI/UX, Market Research, and Communication will undoubtedly propel you forward in this role. The inherent interdependence of product management requires excellent collaboration, negotiation, and influencing skills to align stakeholders, objectives, and roadmaps for timely execution. As this role involves people management, your exceptional ability to connect with and inspire individuals, hire top talent, nurture their growth, and keep them motivated to surpass goals will be essential. Job Responsibilities: Oversee the entire Product Lifecycle, championing the customer and assessing market opportunities to plan, execute, and measure success through relevant KPIs while continually seeking areas for improvement. Define and analyze Key Success Metrics. Lead a team of PMs, APMs, and Developers, collaborating cross-functionally with UI/UX, QA, Central Engineering, and Business Teams (Sales/Servicing/Customer Support) to deliver on aggressive growth plans. Prioritize and sign-off on new feature development, enhancements, and bug fixes. Define execution plans and allocate resources accordingly. Manage the complete development lifecycle, from requirement definition to deployment, while driving insights and continual improvements. Define, document, and communicate objectives, requirements, and constraints for product initiatives and releases. Foster the growth of a high-performance team. Desired Skill: 5-8 years of experience in technology and product. Strong analytical abilities and proficiency with various web analytics tools. Excellent problem-solving skills. Proven drive to achieve and bias for action. Collaboration, negotiation, and influencing skills. Proficiency in efficient Scrum and Sprint management. Excellent people management skills. Track record of successfully defining and releasing products in the Internet/Mobile space. Ability to thrive in a fast-paced startup environment. Educational Qualifications: B.Tech/B.E, and MBA/PGDM Educational Criteria 80% and above in classes 10 12 60% and above in and MBA

What You'll Do: Should read and understand online business news articles & perform tasks in a precise and timely manner independently. Perform valid and reliable market research using the Google search engine. Collect data on companies, competitors, marketplace and consolidate information into actionable items, reports, and presentations. Provide competitive analysis of various companies market offerings, identify their CEO, Founded Date, Revenue, Employee counts, and other firmographic details of the companies. Validation and categorization of business events such as Funding, Acquisition, and Leadership Changes. Compile and analyze raw and statistical data using modern and traditional methods to collect it. Evaluation of key data to ensure that data on the news articles are accurate and the credibility of the publisher. Remain fully informed on primary search methodologies, and other parties' research and implement best practices. Understand business objectives and perform accordingly. What You'll Bring: Basic and intermediate-level market research analysis experience. Ability to interpret large amounts of data and multi-task. Strong communication and presentation skills. Excellent knowledge of MS Office. Search engines, web analytics, and business research tools Adequate knowledge of data collection methods Strong analytical and critical thinking Writing/preparing the contents company/event descriptions and sending alerts to the users. What We Offer: Enjoy flexible paid time off options for enhanced work-life balance. Comprehensive health insurance tailored for you. Employee assistance programs cover mental health, legal, financial, wellness, and behaviour areas to ensure your overall well-being. Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Benefit from our family leave program, which grows with your tenure at Meltwater. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

About the job: - We are seeking a Senior Performance Marketing Specialist with 3+ years of experience to lead and optimize our digital marketing initiatives, ensuring high ROI and impactful results. - This role demands a seasoned expert who can design, implement, and refine campaigns across multiple channels, using a data-driven approach to achieve ambitious growth targets. - The ideal candidate possesses a comprehensive understanding of performance marketing strategies, a strong analytical skill set, and experience with managing significant ad budgets across platforms. Key Responsibilities: Campaign Strategy, Planning, and Execution: - Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels. - Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches. - Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates. Performance Optimization & Testing: - Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs. - Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates. - Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously. Budget Management & ROI Maximization: - Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS). - Implement advanced bidding strategies and budget management tactics to meet and exceed campaign goals. Leadership & Mentorship: - Provide mentorship to junior team members, guiding them on best practices, testing methodologies, and optimization techniques. - Act as a thought leader in the marketing team, keeping up-to-date with industry trends, platform changes, and emerging marketing tools to ensure a competitive edge. Data Analysis & Reporting: - Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders. - Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics. Competitor Analysis & Industry Research: - Conduct market research and competitive analysis to identify new opportunities and industry best practices. - Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance. Qualifications: - Master's/Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus. - 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns. - Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.) - Demonstrated expertise in A/B testing, data analysis, and optimization techniques. - Strong knowledge of marketing automation, CRM tools, and customer journey mapping. - Exceptional problem-solving skills with a proactive, data-driven approach. - Excellent communication skills and the ability to present complex data insights to stakeholders clearly. Preferred Skills: - Experience in e-commerce or SaaS marketing. - Familiarity with SEO principles and their application in paid campaigns. - Advanced skills in Excel and data visualization tools. - Certifications such as Google Ads, Google Analytics, and Facebook Blueprint.

We are seeking a motivated and creative Digital Marketing Expert to join our dynamic marketing team. As an Expert, you will assist in the planning, execution, and optimization of online marketing strategies to promote our services and solutions. This role is a perfect opportunity for individuals looking to gain hands-on experience in digital marketing while working closely with experienced professionals in the IT industry. Key Responsibilities: Content Creation: - Assist in developing engaging content for blogs, social media, websites, and email campaigns. - Collaborate with the design team to create visuals, infographics, and videos to support content. Social Media Management: - Help in managing and updating company social media profiles (LinkedIn, Twitter, Facebook, Instagram). - Create posts, engage with followers, and analyze the performance of social media campaigns SEO And SEM. - Conduct keyword research and use SEO best practices to optimize website content. - Support paid advertising campaigns on Google and social media platforms. Email Marketing: - Assist in creating and distributing email newsletters, promotional emails, and other digital communications. - Analyze email performance and suggest improvements to increase engagement. Website And Analytics: - Monitor and analyze website traffic using Google Analytics and other tracking tools. - Support A/B testing and user behavior analysis to improve website performance. Market Research: - Research competitors and industry trends to identify new marketing opportunities. - Compile insights on target audiences, emerging technologies, and digital marketing best practices. Campaign Support: - Assist in running digital campaigns (e.g, product launches, webinars) and analyze their success. - Coordinate with various departments to ensure smooth execution of marketing initiatives. Reporting: - Help prepare performance reports and dashboards using data from Google Analytics and other marketing tools. - Present key findings and recommendations for continuous improvement. Qualifications: - Currently pursuing a degree in Marketing, Communications, Business, or a related field. - Basic understanding of digital marketing concepts, including social media, and content marketing. - Familiarity with tools like Google Analytics, Google Ads and social media platforms. - Excellent verbal and written communication skills. - Strong organizational skills and the ability to manage multiple projects. - Enthusiastic to learn and stay updated on the latest digital marketing trends. - Creative mindset and attention to detail. - Preferred Skills (not Required But a Plus). - Experience with graphic design tools (e.g, Canva, Adobe Creative Suite). - Basic knowledge of HTML, CSS, or WordPress. - Previous experience in digital marketing or internships in a similar role. Employment Type - Part time. Experience Level - 2-8 Years. Work Experience (years)2-4 Years. Education-Bachelor's Degree. Skills: Market Re search , Google, Seo, Social Media Management, Digital Marketing, Campaigns, Analytics, Social Media Platforms, Website Analytics, Graphic Design Tools, Word press, Google Ads Html Content Creation, Email Marketing, Content Creation, Campaign Support, Communication ,Sem Reporting, Social Media, Css.

Must-Have Responsibilities:. Focus on day-to-day execution. Manage a monthly budget of over 1 crores. - Hands-on knowledge of running & optimizing ads on platforms like LinkedIn, Meta, Google, Native, programmatic. - Strong focus on scaling Google, YouTube, LinkedIn, Native & programmatic ads and cross platform integration. - Explore new acquisition funnels to reduce cost per lead. - Supervise a team of 8 to 9 individuals from diverse backgrounds. - Lead client calls for optimization and reporting purposes. - Organizational abilities to streamline processes and manage workflow efficiently. - Liaise between intra-teams and collaborate with other verticals within the company. Skills and Qualities : - Strong analytical skills. - Proficiency in tools like Google Analytics. - 5 years of experience in Digital Marketing roles. - Team handling experience for at least 2 year. - Experience working in a Real Estate industry will be preferable. - Can thrive in an entrepreneurial environment characterized by growth and change. Our Hiring Process: We seek candidates with the right DNA-growth mindset, ownership, and tech product passion. Step 1: Apply. Step 2: Intro Call. Step 3: Technical round. Step 4: Founder DNA Check. Step 5: Job Offer. Step 6: Join Team.