1007 Web Analytics Jobs - Page 29

We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed. Qualifications: Minimum of one year of hands-on experience in paid search advertising Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform) Familiarity with web analytics tools

Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.) Be actively involved in SEO efforts. Prepare online newsletters and promotional emails and organize their distribution through various channels Write content for marketing and website Collaborate with designers to improve user experience Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics) Acquire insight into online marketing trends and keep strategies up-to-date

Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.) Be actively involved in SEO efforts. Prepare online newsletters and promotional emails and organize their distribution through various channels Write content for marketing and website Collaborate with designers to improve user experience Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics) Acquire insight into online marketing trends and keep strategies up-to-date

Profile : Senior Digital Marketing Executive Experience : 2 to 5 Years Role Brief : Plans and executes all web, SEO/SEM, database marketing, email, social media and display advertising campaigns. Job Responsibilities : - Think through and come up with creative ideas for growth digital growth strategies for the Company and the product through digital marketing. - Present ideas, concepts, design and methodologies to relevant internal stakeholders on ways to improve Company's overall digital presence. - Look at ways to improvise on traffic to entire Group Companies web-sites, having multiple products and brands. Strong work on SEO and SEM for an effective incremental organic traffic to all web-sites with some concrete timelines. - Collaborates with internal teams to create landing pages and optimize user experience - Work and facilitate web-site development for all web-sites of the group Company. Ensure zero down time for each and every web-site. - Oversee and manage integrated payment gateways of all web-sites as the case may be. Take care of support and up time and/or any frequency based payments or subscriptions, effectively. - Manage reviews on web-sites, respond to them or seek support to revert on each and every post, as the case maybe, in a timely manner. - Manage Google Ad Campaigns on a regular basis. - Assist eCommerce Team in running Campaigns on web-sites from time to time or as directed, while adhering to allocated Budgets. - Manage all web-site domains, their subscriptions and payments, effectively. Maintain and manage their calendar. - Web links creation from web-sites to various social media pages, page management, on a regular basis. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights and optimizes spend and performance based on the insights. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Evaluate emerging technologies and propose for enhancement of services, features and support. - Assist in creation of social media posts, videos & post them too after approvals. Competencies & Skills : - Proficient in marketing research and statistical analysis - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. - Good analytical ability, able to work with data, analyze and prepare reports - Excellent skills on MS Office and other relevant tools Education & Experience : - Graduate in Digital Marketing and/or relevant certification - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. - Experience in optimizing landing pages and user funnels - Solid knowledge of website and marketing analytics tools (e.g., Google Analytics) - Working knowledge of ad serving tools. - Experience in setting up and optimizing PPC campaigns on all major search engines.

Support Banking and Cash Management growth by executing cross-channel marketing campaigns that include email, owned websites, paid search and social, and the client mobile app. Work closely with Bank business partners, vendors and technology partners to develop and deliver digital marketing campaigns. Participate in designing of digital marketing strategy and tactics, manages business initiatives, supports driving innovation, and builds relationships across product, corporate, and marketing teams. Ensure timelines, budgets, commitments, and goals are met and provide exceptional communication to team members, leaders, and stakeholders throughout the process. ACCOUNTABILITIES The primary focus for this position is the email channel. Work closely with the Email delivery team and Bank product owners to develop a clear email sales strategy and then develop and deploy email campaigns for the Bank. Measure, analyze and report email metrics at an overall and individual campaign level. Partner with email vendor for bank-driven email channel management including email execution processes, invoicing, and leveraging industry best practices. Continuously test, analyze and optimize emails to increase open rates, click through rates and other key email marketing metrics. Work with Bank business partners to improve results and the consumer experience, utilizing a data-driven approach. Additionally, work with the Product owners for Ameriprise. com, the secure site, the mobile app, and the paid search and social channels to coordinate multichannel marketing campaigns across these channels. Seek out opportunities to leverage capabilities and integrate experiences across channels to maximize digital marketing campaign results. RESPONSIBILITIES Develop and deploy email campaigns for the Bank, leveraging processes that foster transparency, communication and efficiency. Measure, analyze and report email metrics at an overall and individual campaign level. Work with business partners to improve results and the consumer experience, utilizing metrics. Work closely with the Email delivery team and Bank leaders to develop a clear email marketing strategy. Partner with email vendor for bank-driven email channel management including email execution processes, invoicing, and leveraging industry best practices. Submit job requests to Epsilon and manage process from kick off to launch. Includes QA of emails for accurate content, proper rendering and links, overseeing and communicating needed changes, delivering list details and determining launch schedule. Continuously test, analyze and optimize emails to increase open rates, click through rates and other key email marketing metrics. Ensure overall success of daily operations by managing marketing calendar, production process, and campaign results. Understand campaign and project goals to provide guidance and consultation on strategy and supporting tactics. Ensure all email campaigns comply with current email best practices in the industry. Maintain and improve end-to-end process for campaigns that includes the strategy, review, approvals, measurement, insights and optimizations. Work with the Product owners for Ameriprise. com, the secure site, the mobile app, and the paid search and social channels to coordinate campaigns across these channels. Seek out opportunities to leverage capabilities and integrate experiences across channels to maximize campaign results. REQUIRED QUALIFICATIONS 7+ years of email and multi-channel marketing experience. Advanced or higher level of proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint). Demonstrated experience and success in email channel. Demonstrated experience with vendor-hosted email technologies, channel best practices and related capabilities such as web analytics. Demonstrated experience with campaign and content management platforms. Ability to build and leverage relationships across organizational boundaries at multiple levels. Ability to effectively manage and prioritize projects and work independently to meet deadlines. Strong communication and organization skills, including prior experience working with technology and vendor teams. Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment; Enthusiastic, self-motivated and flexible. PREFERRED QUALIFICATIONS 2+ years of banking financial services marketing technology experience. Experience with Adobe experience, campaign, web analytics, and creative platforms. Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U. S. based financial planning company headquartered in Minneapolis with a global presence. The firm s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if youre talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP. Full-Time/Part-Time Timings (2:00p-10:30p) India Business Unit AWMPO AWMPS Presidents Office Job Family Group Marketing/Product Management

Responsibilities: Submitting site maps through google search console and monitoring site health using SEO monitoring tools Strong understanding of domain hosting, registrar transfers, and DNS record management (A, CNAME, MX, TXT, etc.), with the ability to quickly diagnose and resolve propagation, routing, and configuration issues across multiple platforms. Experience with data migration processes, including exporting, transforming, and importing content across CMS platforms, databases, and file systems. Comfortable working in cross-functional environments, collaborating with developers and project managers to ensure seamless technical implementation and support. Familiarity with implementing JSON-based redirects, including creating and managing redirect maps for legacy URLs, ensuring proper HTTP status codes (e.g., 301, 302), and maintaining SEO value during site transitions. Ensuring SEO value retention by minimizing link disruptions and maintaining page authority. Handling keywords during website migration, ensuring metadata, structured data, and on-page optimization are preserved across new pages. Required skills and qualifications: Bachelors or masters degree in computer science, Engineering, or related field. Knowledge of programming languages (HTML, JavaScript, Python, SQL). 5-8 years of experience in a similar role. Experience into google search console and monitoring site health using SEO monitoring tools. Strong hands-on experience on SEO, DNS record management. Experience with cloud environments. Key skills: SEO, metadata, structured data, and on-page optimization, google search console, HTML, JavaScript, Python, SQL, website migration, monitoring site health, DNS record management, HTTP status codes

The Customer Success Manager will be responsible for driving renewals of our customers and ensuring that they derive maximum value from the use of Simplotel. To achieve this, the account manager will interact regularly with the clients and build a strong lasting relationship and drive improvements to the customers usage of Simplotel and drive the adoption of new features that help customers. Responsibilities: Drive renewals and upsells for Simplotel. Be in touch with our customers, analyse opportunities for improvement, and convince the customers to adopt such suggestions. Build and maintain strong long-lasting relationships. Understand various analytics of our customers and craft and implement strategies to grow them. Deliver metrics and analysis to customers to ensure that they understand the value of our platform. Manage schedule and prioritize well, in order to meet deadlines. Required Skills 0 - 3 years of Account Management or other customer facing experience. Graduate degree in Engineering, Business or Hotel Management. MBA is a plus. Excellent written and verbal communication skills. Ability to convince internal stakeholders and customers. Strong analytical skills and good knowledge of Excel. Ability to work in cross-functional teams. Experience in delivering client-focused solutions based on customer needs. Excellent listening, negotiation and presentation skills. Ability to prioritize among competing tasks. Keen attention to detail and adherence to deadlines. Knowledge of e-commerce, Web analytics & SEO is a plus.

Digital Marketing Job Responsibilities : - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Designs, builds, and maintains our social media presence. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights and optimizes spend and performance based on the insights. - Brainstorms new and creative growth strategies through digital marketing. - Plans, executes, and measures experiments and conversion tests. - Collaborates with internal teams to create landing pages and optimize user experience - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Identifies critical conversion points and drop off points and optimizes user funnels. - Collaborates with agencies and other vendor partners. - Evaluates emerging technologies. - Provides thought leadership and perspective for adoption where appropriate.

As Adobe Solution Architect, you are responsible to understand client’s business benefits and identify the gaps and focus area that need to be addressed to bring in the “wow-factor” in terms of real value add to the solution offered. You must have hands-on expertise on at least 4 implementations with Adobe Experience Manager along with a minimum of 1 real time implementations on one of the following Adobe Marketing Cloud capabilitiesAdobe Analytics, Adobe Target, Adobe Campaigns, Adobe Audience Manager. You will need to be comfortable working with clients to demonstrate technical, functional and non-functional expertise to generate trust and confidence within the client and help them envision the roadmap ahead, in alignment with their motto. You should be able to define how AEM and Adobe Marketing Cloud capabilities will fit into their enterprise architecture ecosystem and lead the technical development and delivery teams for AEM solutions, thus owning the client relationship Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Overall industry experience of 12+ years Tag-libraries, Sling Model, Workflow, Scheduler, Observation etc. AEM integration with various components of the Adobe Marketing Cloud Personalization journeys (online and offline segmentation), eCommerce integrations, Enterprise Search integrations, etc. User Authorization and Authentication (OAuth, SAML, SSO, LDAP sync, etc.) Preferred technical and professional experience You love collaborative environments that use agile methodologies to encourage creative design thinking and find innovative ways to develop with cutting edge technologies Ambitious individual who can work under their own direction towards agreed targets/goals and with creative approach to work Intuitive individual with an ability to manage change and proven time management

Kindly share your resume on sv17@svmanagement.com Responsibility: Work with different user groups/ departments Identify processes where Analytics driven decision making can create powerful impact Design original analysis that helps generate relevant insights Establishes credibility by thought partnering with business and service teams on analytics topics; takes positions and draws conclusions on a range of external and internal issues Communicates analytical insights through sophisticated synthesis and packaging of results (including PPT slides, dashboards, mailers and alerts) Collect, synthesize, analyze team learning & inputs into new best practices and methodologies Work with IT teams for implementation of solutions in a production environment Work on development of internal capability on the subject Keep abreast of most recent developments in the Analytics space and identify new tools and capabilities relevant to company needs. Aptitude to constantly learn and explore new analytical advancements Contributes to development of new topic- and sector-related analytics products (development in scope for separate proprietary data & tools team) Develops topic and content related to analytics work for trainings Profile: Experience in designing analytical solutions using machine learning algorithms Knowledge of advanced Excel for preliminary data analysis and good presentation skills Proficient Coding Knowledge in Python is essential. Developing visualizations in Tableau is desirable Additional coding knowledge in R & Visual Basic will be an advantage Proficient in web analytics and predictive analytics Graduate/certificate in Business Analytics from premier Institute would be an advantage

Job Overview: As an SEO Lead, you'll be at the forefront of shaping and executing comprehensive SEO strategies that drive organic growth, improve search visibility, and achieve measurable business outcomes. You'll lead SEO efforts, collaborating with content, development, and marketing teams to ensure best-in-class SEO practices across the digital landscape. Responsibilities: The job will involve the following responsibilities: 1. Develop and implement data-driven SEO strategies aligned with business goals to boost organic traffic and conversions. 2. Conduct in-depth SEO audits to identify opportunities for improvement in technical, on-page, and off-page SEO. 3. Spearhead robust keyword research and competitor analysis to inform content planning and optimization efforts. 4. Oversee on-page optimization: crafting compelling meta tags, enhancing site architecture, and ensuring content relevance. 5. Drive off-page SEO and link-building initiatives to enhance domain authority and search rankings. 6. Collaborate with cross-functional teams (content creators, developers, designers) to integrate SEO best practices. 7. Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. 8. Stay updated with the latest search engine algorithms and SEO trends to keep our strategies cutting-edge. 9. Present clear and actionable SEO reports to stakeholders, showcasing the impact of your strategies. 10. Troubleshoot and resolve complex technical SEO issues, working closely with developers. 11. Mentor and lead junior team members if applicable, fostering a culture of continuous learning and improvement. Skills Required: 1. Proven track record of successfully improving organic search performance and website rankings. 2. Strong knowledge of SEO best practices, search engine algorithms, and Google ranking factors. 3. Deep understanding of technical SEO, on-page optimization, and off-page SEO. 4. Proficiency with SEO and analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). 5. Solid analytical skills and data-driven mindset to measure, evaluate, and refine SEO strategies. 6. Excellent written and verbal communication skills to convey technical concepts to non-technical stakeholders. 7. Ability to work independently and collaboratively within a fast-paced environment. 8. Bonus: Experience managing SEO for e-commerce brands or leading SEO teams. Bonus Points: 1. Experience with paid search (Google Ads, PPC). 2. Familiarity with content marketing and social media strategies. 3. Client communication and relationship management experience.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered tooQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. oClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertisingThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneously.Preferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shiftsWorking with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation

Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day-to-day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification Any Graduation

Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIAct of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for Social Media Analytics Digital Marketing Ability to manage multiple stakeholders Problem-solving skills Adaptable and flexible Commitment to quality Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:oAd Campaign Setup:Trafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. oQuality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. oCampaign Monitoring:Monitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. oOptimization:Analyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. oReporting:Provide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. ooClient Communication:Work with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. oStay Updated:Keep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising. What are we looking for Qualifications & Skills: oBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).oProven experience in digital advertising and ad trafficking (preferably 1-2 years). oFamiliarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. oStrong understanding of ad formats, targeting, and tracking methodologies. oExcellent attention to detail and organizational skills. oStrong communication skills to interact with both technical and non-technical stakeholders. oAbility to troubleshoot and resolve technical issues quickly. oKnowledge of analytics tools is a plus. oAbility to work under tight deadlines and handle multiple tasks simultaneouslyPreferred Skills: Experience in Video, Audio, Mobile Advertising, or Digital Advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shiftsWorking with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Qualification Any Graduation

Skill required: Delivery - Adobe Launch Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA tag management system that is designed to help manage the lifecycle of e marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third party software into digital properties What are we looking for Tag Management Google Tag Manager Adobe Launch Problem-solving skills Adaptable and flexible Agility for quick learning Commitment to quality Prioritization of workload Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Delivery - Sprinklr Designation: I&F Decision Science Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Who we are At FedEx, moving the world doesnt only mean delivering for our customers around the globe. Moving the world is also about creating whats next. We are Team FedEx consists of 500,000+ people strong around the world. The work we all do comes down to one purpose: to provide our customers with outstanding experiences as we connect the world to whats next. This isnt a place to get just a job, here you get a career for life. Its a place to enjoy constant change, growth, and progress in your career. Our willingness to innovate and transform is what keeps us at the forefront of our industry. With curiosity, inventiveness, and entrepreneurial spirit, we keep finding new and better ways to deliver results for our customers, for our people and for the planet. Here you will be given the flexibility and the empowerment to reimagine the new, spread your wings and see your impact. By doing so, we are motivated to be better together. And together, we always manage to drive and deliver excellence. Our Values Our culture values empower us to deliver great results. With one FedEx culture, we: Take care of each other | Commit to do good | Own outstanding | Drive business results | Create whats next Awards FedEx has consistently ranked among the top 20 in the most admired companies in the Worlds Most Admired Companies report, according to a survey published in FORTUNE magazine since 2001. Ethisphere named FedEx as One of the 2023 Worlds Most Ethical Companies. Position Overview: FedEx is looking for a Digital Manager who will play a key role in driving innovation and excellence in their digital initiatives. We seek someone who brings a strong commercial thought process and extensive experience in digital, web, and social media analytics What your main responsibilities are : As a senior leader in the India CoE, the Digital Manager will be responsible for the creation of a Data - centric projects that delivers cutting edge insights, solutions and services to various internal businesses and client organizations. • Inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics. Understand the digital ecosystem (Fedex.com and associated capabilities) and drive analytical engagement across the end-to-end customer digital journey with FedEx. • Measure and monitor key performance metrics for various global marketing teams, including Product Marketing, Customer Vertical Marketing, Customer Segment Marketing, and Retail Marketing. Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor, analyse, and report on the performance of digital marketing campaigns. Translate digital data into actionable insights to support commercial decision making and provide thought leadership on digital trends, consumer behavior, and emerging technologies. • Identify, assess, and recommend actions to resolve barriers to the success of key digital marketing programs and improve customer experience using data. Develop and present comprehensive reports to senior management, highlighting key findings and strategic recommendations. • Collaborate with cross-functional teams to drive digital transformation and innovation, ensuring alignment of digital strategies with overall business objectives. Build and maintain strong relationships with key stakeholders, including marketing, sales, and product teams. Act as the primary point of contact for all digital analytics-related queries and initiatives. Define, design, and standardize key performance scorecards, reports, and visualizations that provide insights into the health of the overall digital platform and the performance of all digital assets and products across FedEx.com. Lead the development of core analytics solutions to improve operational efficiency, revenue, and logistics and distribution inefficiencies. Ensure comprehensive data access security and neutrality to assure all stakeholders What we are looking for • Masters or Ph.D. degree in quantitative fields such as Mathematics, Statistics, Economics, Analytics, Computer Science or a related field. Minimum of 10+ years of experience in executing end to end analytics specifically in Digital Analytics/ Web analytics/ social media analytics etc. 4+ years of experience managing a team and guiding them through project planning, data analysis, visualization, story boarding and measurement & tracking KPIs for success Expertise in managing end-to-end analytics projects within the consulting space is mandatory. Skills & Competencies Proficiency in using digital analytics tools such as Google Analytics, Adobe Analytics, and similar platforms. Experience with SQL, Power BI, Python, or other programming languages used in data analysis. • Strong understanding of data collection, data processing, and data visualization techniques. Ability to interpret complex data sets and extract actionable insights. Strong problem-solving skills with the ability to think critically and analytically. Ability to quickly identify issues, analyze root causes, and implement effective solutions while tracking and analyzing the performance of various digital marketing campaigns. Strong understanding of business metrics and KPIs, with the ability to translate data into strategic insights that drive business decisions and align digital analytics strategies with business objectives. Strong foresight to anticipate market trends and adapt strategies accordingly, with the ability to align digital initiatives with business goals. Proven experience in leading and developing high-performing teams, with the ability to manage multiple projects simultaneously and meet deadlines. Ability to inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics Key Personal Attributes : • Sense of Ownership - Own the responsibility for achieving Organizational goals. • Confident in advising, developing and articulating solutions. • Result oriented and with a work ethic of delivering on-time and within scope • Strong Collaborator - with internal peers, sales, customers and regional stakeholders • Strong Communicator who can present and tell a compelling story to executive leadership • Global Stakeholder experience (US/EU/APAC) - ability to navigate geo and cultural nuances to deliver centralized capabilities/value. What you'll bring to the team Collaboration, quality work, commercial acumen, leading on projects with minimum guidance, willingness to learn and grow. Analytical Skills, Accuracy & Attention to Detail, Planning & Organizing Skills, Influencing & Persuasion Skills, Presentation Skills What you can expect to get Attractive remuneration package includes: Attractive remuneration package includes: Salary as per agreed compensation structure Tuition Assistance Great Working Environment Spread your wings and take ownership of your career with opportunities to advance through internal promotions, job rotations, and cross-functional projects. Complimentary 24/7 access to our learning platforms to support you in becoming who you want to be Work-life balance programs including hybrid work arrangement. WFH (work from home) and office Health & wellness, employee assistance, and rewards and recognition programs Special employee discounts on shipping, travel, and much more Equal opportunities commitment Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are. We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity. We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws. We will reasonably accommodate team members and third parties with physical and mental disabilities. Interested? Everyone at FedEx has a part to play. Its about coming up with smart solutions, remaining resilient in the face of setbacks, and going above and beyond to get the job done. And whether youre a business leader or delivery driver, youll be empowered to take responsibility and overcome each challenge in your own way. If this position and working environment sound like the right fit for you, then do no wait and please apply today.

Job Title - S&C Global Network - AI - RTCDP - Consultant Management Level: 9-Team Lead/Consultant Location: Bengaluru Must-have skills: Web Analytics Tools Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Technical Skills: Any CDP platforms experience e.g., Lytics CDP platform developer, or/and Segment CDP platform developer, or/and Adobe Experience Platform (Real time CDP) developer, or/and Custom CDP developer on any cloud GA4/GA360, or/and Adobe Analytics Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Deep Cloud experiecne (GCP, AWS, Azure) Advance level Python, SQL, Shell Scripting experience Data Migration, DevOps, MLOps, Terraform Script programmer Soft Skills: Strong problem solving skills Good team player Attention to details Good communication skills Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect. Conduct stakeholder interviews and gather business requirements Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution Prioritize CDP use cases together with the client. Create a strategic CDP roadmap focused on data driven marketing activation. Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs. Provide hands-on support and platform training for our clients. Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Business intelligence expertise for insights, actionable recommendations. Project management expertise for sprint planning About Our Company | Accenture Qualification Experience: 8 to 10 Years Educational Qualification: B.Com

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Digital MarketingDigital Marketing CampaignsGoogle AdsMicrosoft ExcelCampaign ManagementStrong analytical skillsResults orientationProblem-solving skillsDetail orientationCommitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Sr.Specialist, Content Writer Work Location: Mumbai (Malad) About Role: We are seeking a highly motivated and creative content writer, with B2B product-centric writing experience to join the mCanvas team. The writer will need to closely work with the sales, design and product teams to conceptualize, develop and promote content for marketing collaterals. https://www.mcanvas.com/ Roles & Responsibility: Writing, editing and proofreading content. Formulating a cross-platform content strategy. Brainstorm with team members to develop new ideas. Build a following on social media. Provide editorial, creative and technical support to team members. Track web analytics to ascertain content engagement levels. Manage content across all platforms, including email and social media. Be able to weave a gripping story about how the products is solving critical problems in the advertising technology industry. Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/ Landing Pages/ Websites/ Social Media Marketing/ Videos. Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools. Required Skills: A background in Journalism or working for a Creative agency preferable. Minimum 5 years experience in content creation and/or publishing. Knowledge and an obsession with brands and the world of brand management is essential. A proven showcase of developing retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into compelling copy that individuals across many functions and levels easily understand and feel inspired to take the desired action You are absolutely comfortable and have experience in using at least one marketing tool and eager to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp etc.

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Associate Manager, Content Work Location: Mumbai (Malad) About Role: We are seeking a highly motivated, B2B product-centric, creative content writer to join our NucleusLinks Marketing team. This role will closely work with the sales, design and product team to conceptualize, develop and promote marketing collateral across various platforms. Roles & Responsibilities: Write, edit and proofread content (without dependence on AI tools like ChatGPT). Formulate a cross-platform content calendar and strategy. Brainstorm with team members to develop new ideas. Increase following across prominent social media channels. Provide editorial, creative and technical support to team members. Track web analytics through Google Analytics (GA4) and Google Search Console (GSC) to ascertain content engagement levels. Manage content across all platforms, including email and social media. Be able to weave a gripping story about how our products are solving critical problems in the advertising technology industry. Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Decks/ Presentations/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/ Landing Pages/ Websites/ Social Media Marketing/ Videos Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools, etc. Required Skills: A background in journalism or working for a creative agency preferable. Minimum 5 years experience in technical content creation and/or publishing. A thorough understanding of Search Engine Optimization (SEO) techniques (Both on-page and off-page SEO) and ensuring the brand s content steadily ranks higher across Google and other search engine platforms. Knowledge and an obsession with brands and the world of brand management is essential. A proven showcase of developing recruitment and retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into compelling copy that individuals across many functions and levels easily understand and feel inspired to take desired actions. Demonstrate comfort and have past experience in using at least one marketing tool and eager to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp, etc.

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Associate Manager, Content Work Location: Mumbai (Malad) About Role: We are seeking a highly motivated, B2B product-centric, creative content writer to join our NucleusLinks Marketing team. This role will closely work with the sales, design and product team to conceptualize, develop and promote marketing collateral across various platforms. Roles & Responsibilities: Write, edit and proofread content (without dependence on AI tools like ChatGPT). Formulate a cross-platform content calendar and strategy. Brainstorm with team members to develop new ideas. Increase following across prominent social media channels. Provide editorial, creative and technical support to team members. Track web analytics through Google Analytics (GA4) and Google Search Console (GSC) to ascertain content engagement levels. Manage content across all platforms, including email and social media. Be able to weave a gripping story about how our products are solving critical problems in the advertising technology industry. Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Decks/ Presentations/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/ Landing Pages/ Websites/ Social Media Marketing/ Videos Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools, etc. Required Skills: A background in journalism or working for a creative agency preferable. Minimum 5 years experience in technical content creation and/or publishing. A thorough understanding of Search Engine Optimization (SEO) techniques (Both on-page and off-page SEO) and ensuring the brand s content steadily ranks higher across Google and other search engine platforms. Knowledge and an obsession with brands and the world of brand management is essential. A proven showcase of developing recruitment and retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into compelling copy that individuals across many functions and levels easily understand and feel inspired to take desired actions. Demonstrate comfort and have past experience in using at least one marketing tool and eager to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp, etc.

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Sr.Specialist, Content Writer Work Location: Mumbai (Malad) About Role: We are seeking a highly motivated and creative content writer, with B2B product-centric writing experience to join the mCanvas team. The writer will need to closely work with the sales, design and product teams to conceptualize, develop and promote content for marketing collaterals. https://www.mcanvas.com/ Roles & Responsibility: Writing, editing and proofreading content. Formulating a cross-platform content strategy. Brainstorm with team members to develop new ideas. Build a following on social media. Provide editorial, creative and technical support to team members. Track web analytics to ascertain content engagement levels. Manage content across all platforms, including email and social media. Be able to weave a gripping story about how the products is solving critical problems in the advertising technology industry. Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/ Landing Pages/ Websites/ Social Media Marketing/ Videos. Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools. Required Skills: A background in Journalism or working for a Creative agency preferable. Minimum 5 years experience in content creation and/or publishing. Knowledge and an obsession with brands and the world of brand management is essential. A proven showcase of developing retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into compelling copy that individuals across many functions and levels easily understand and feel inspired to take the desired action You are absolutely comfortable and have experience in using at least one marketing tool and eager to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp etc.