Vox Populi Research

Associate Research Manager – Qualitative Location: Gurgaon (Work from Office, Monday–Friday) About Vox Populi Research Vox Populi Research is a 17-year-old market research and consumer insights consultancy with offices in Gurgaon and Mumbai. We design winning research solutions that help clients build stronger brands. What drives us? Curiosity, continuous learning, meaningful insights, and happy clients. Who We’re Looking For We’re seeking an Associate Research Manager (Qualitative) who is passionate about understanding people, decoding culture, and translating insights into impactful business recommendations. This role is perfect for someone who enjoys end-to-end ownership of projects, thrives in a collaborative team, and is eager to grow in the consumer insights space. Qualifications Education: Master’s in Psychology, Sociology, English Literature, Anthropology, or other Humanities/Social Sciences disciplines Experience: 1–2 years in Market Research/Consumer Insights, prefer experience with primary research Location: Gurgaon (work from office, Mon–Fri) Key Responsibilities Lead end-to-end qualitative research projects – from proposals and study design to analysis, reporting, and client presentations Design discussion guides, questionnaires, field briefs, and research materials to ensure high-quality data collection Manage project timelines and stakeholders to deliver reports with accuracy and impact Analyse rich consumer narratives to generate insights and actionable recommendations Translate research findings into strategic solutions that help clients build stronger brands Why Join Us Dynamic, close-knit team with a focus on collaboration and quality Hands-on mentorship from senior researchers to accelerate your growth Exposure to diverse categories and clients , with opportunities to sharpen your qualitative and analytical skills Training on marketing concepts, frameworks, and data analysis to enhance your toolkit A workplace culture that values curiosity, fun, and learning as much as performance What We Value in You A genuine passion for consumer insights and cultural understanding Ability to untangle complex problems and craft practical solutions Strong written and verbal communication skills A collaborative mindset and team-first attitude Willingness to put in effort and take ownership for high-quality outputs A service-oriented outlook with focus on client delight