3 Voice Consistency Jobs

Job Title: Senior Copywriter Location: Mumbai Corporate Office Experience: 68 years About the role: DTDC is evolving from a logistics company to a brand shaping the future of commerce. As our Senior Copywriter , youll play a pivotal role in crafting this voice bold, sharp, relatable. Youll lead storytelling across campaigns, digital platforms, internal engagement, B2B marketing, and product launches. If you love cracking positioning, writing headlines that stick, and simplifying the complex this is for you. What you&aposll do: Lead Brand Voice: Evolve and own the DTDC tone across digital, video, print, and internal communications. Campaign Copy: Ideate and write sharp scripts, taglines, and campaign narratives for all big launches Product & B2B Marketing: Translate features into benefits. Craft web content, sales decks, emailers, and explainer copy. Internal Communication: Bring alive values, milestones, and strategy for 14,000+ DTDC employees in a human, grounded way. Channel Partner Engagement: Create toolkits, WhatsApp content, and voiceover scripts that excite and inform DTDCs vast partner network. Content Collaboration: Work with designers, marketers, video teams, and leadership to shape end-to-end content experiences. Messaging Frameworks: Help define messaging playbooks for new services, international markets, and brand partnerships. What we&aposre looking for Proven experience in B2B or consumer tech, or high-growth brands. Ability to write across formats: ads, scripts, websites, emails, decks, social, OOH. A knack for simplifying technical ideas with flair. Good grasp of storytelling, positioning, and voice consistency. Comfortable writing both strategic and tactical copy. Ability to juggle deadlines, edits, and multiple stakeholders. Fluent in English; fluency in Hindi or other Indian languages is a plus. Nice to Have: Experience with logistics, e-commerce, or SaaS. Exposure to internal comms or employer branding. Award-winning or standout campaigns in your folio. Show more Show less

The Senior Copywriter is responsible for developing compelling and effective copy for marketing campaigns. With 7-10 years of experience, this role requires a strong understanding of both B2B and B2C markets, as well as the ability to write for a variety of media, including print, digital, and social. The Senior Copywriter will work closely with account, strategy, and creative teams to develop integrated marketing solutions that deliver measurable results. In this role, the Senior Copywriter will be responsible for developing copy that aligns with client objectives and brand guidelines, ensuring that all work is delivered on time and within budget. Strong writing and communication skills are essential, as the role involves presenting copy to clients and internal stakeholders. The ideal candidate will have a proven track record of developing high-quality copy that drives business growth. Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction. Establish client relationships, owning presentations and working directly with clients on productions. Write for all different forms of media, including manifestos, scripts, digital and content. Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. Manage multiple clients and deliverables simultaneously. Handle all facets of production and post-production with minimal supervision. Work with all disciplines to deliver projects of creative excellence on time. Demonstrate strong presentation skills, both internally and with clients. Give and receive constructive feedback in a respectful manner. Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients. Mentor and lead creative teams. Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research. Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. Familiarity with AI writing tools and GenAI applications would be an added advantage. Experience in writing and editing Films/ AVs. Strive for content excellence within relevant style guides, legal standards and content writing best practices. Minimum experience of 6+ years of branding, creative strategy, or advertising experience as a copywriter or related role, with a major consulting firm or advertising agency or leading MNC. Bachelors degree in English, Journalism, Marketing, or related field from A listed institute. Strong portfolio of published articles or marketing copy. Proven experience in the development of integrated marketing and communications campaigns for clients. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. Strong understanding of SEO concepts and online content strategy. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. Strong verbal communication skills. Good research, organizational, and time-management skills. Creative, collaborative spirit. Knowledge of using AI and GenAI tools. Experience in working across multiple industries. In addition, in order to excel at the role, you will also need to Work with the leadership to support business development and thought leadership in the research/insights space. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem-solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets, etc. that contribute to enhancing the brand and creative strategy offering.,

Job Title - Brand and Creative Strategy- Jr. Copywriter-Analyst Management Level : 11- Analyst Location : Mumbai Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, HTML/CSS Basics for Web Content Formatting, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics. Good to have skills: NA Experience: 2+ Years Educational Qualification : Graduation Job Summary : The Jr. Copywriters currency is inventiveness, hard work and enthusiasm. What we most need from the Copywriter (and their Art Director partner) is a large volume of ideas, quickly, that are connected to culture and surprise us with the new and the different. The Jr. Copywriter is eager, positive and willing to learn from everyone around them. You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. A Jr. Copywriter typically has experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing. Roles & Responsibilities: Develop a range of ideas in a short amount of time and refine and self-edit work along the way. Knows how to package up their ideas in ways that are clear, concise and buyable. Can think in platforms and think beyond traditional advertising solutions. Is a student of creative trends and best practices in advertising, culture, media and social. Create copy options in multiple styles of writing and tones. Begins to contribute to all facets of productions. Edit copy to ensure brand voice and business objectives are effectively executed across all messaging. Work with all disciplines to deliver projects of creative excellence on time. Can take feedback and incorporate it. Begins to understand the needs of clients and clients’ business. Willing to help out with whatever is asked of them, with a good attitude. An accountable partner and collaborator. Write for all different forms of media, including manifestos, scripts, digital and content. Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. Manage multiple clients and deliverables simultaneously. Work with all disciplines to deliver projects of creative excellence on time. Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. Familiarity with AI writing tools and GenAI applications would be an added advantage. Experience in writing and editing Films/ AVs. Strive for content excellence within relevant style guides, legal standards and content writing best practices. Professional & Technical Skills: Overall experience of 2+ years in branding, creative strategy, or advertising experience as a copywriter or related role, with a major consulting firm or advertising agency or leading MNC. Minimum bachelor’s degree in English, Journalism, Marketing, or related field from A listed institute. Strong portfolio of published articles or marketing copy. Proven experience in the development of integrated marketing and communications campaigns for clients. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. Strong understanding of SEO concepts and online content strategy. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. Strong verbal communication skills. Good research, organizational, and time-management skills. Creative, collaborative spirit. Knowledge of using AI and GenAI tools. Experience in working across multiple industries. Additional Information: In addition, in order to excel at the role, you will also need to Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Brings other interests and knowledge to the job (filmmakers, influencers, designers, etc..) Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. Possess strong communication skills, problem solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.