Company Description Vocal Every Pal (VEP), established in 2018, has continuously helped organizations express their voice through a wide range of niches including Finance & Banking, News & Current Affairs, Entrepreneurship, Business & Corporate, Logistics & E-commerce, Art & Design, and Career & Education, among others. As we have grown, we've expanded our services to include Social Media Marketing, Website Design & Development, Video Production & Editing, Graphic Designing, Performance Marketing, and LinkedIn Marketing. Our goal is to deliver excellence and innovative work that captivates audiences. Join us on this journey! Role Description This is a full-time on-site role for a Social Media Executive, located in Mumbai. The Social Media Executive will be responsible for developing and executing media planning, implementing social media marketing strategies, creating engaging content, optimizing social media posts, and maintaining effective communication with followers. The role involves daily monitoring of social media platforms, analyzing performance metrics, and staying updated with the latest social media trends. Responsibilities: -Manage SEO/SEM & Social Media accounts and assist in day to day operations with agency and internal stakeholders - Manage, execute and optimize paid digital campaigns (social as well as content syndication) for targeted outreach to specific accounts and personas - Provide intelligence around account engagement with social channels and digital properties - Manage digital leads and track until closure - Measure and report web analytics and account intelligence metrics - Social Media: Creation of the social media strategy and implementation across LinkedIn, Facebook, Twitter, LinkedIn, YouTube & Instagram for brand awareness & engagement. - Design, build and maintain our social media presence - Identify trends and insights, and optimize spending and performance based on the insights - Brainstorm new and creative growth strategies - Run ads for brands based on campaigns and suggest better tactics to get leads and grow -Plan, execute and measure experiments and conversion tests - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Proven experience of 2+ years. This is a full time role in office. Location : Fort, Mumbai
