Dear Aspirants, We are seeking an experienced and dynamic Product Executive / Product Manager to drive the end-to-end lifecycle of pharmaceutical formulations. This role is pivotal in developing and executing strategies that ensure market success. Required Candidate profile The ideal candidate will have a strong multi-faceted understanding of marketing, new product development (NPD), market research, communication strategies, forecasting, budgeting. Education : B PHARMA / M PHARMA Experience : 2 Years in pharma product development/ FRESHERS ALSO WELCOME Show more Show less
Job Summary: The Product Management Team / Executive will assist in brand strategy execution, sales support, and marketing activities for pharmaceutical products in the Gynecology, Orthopedics, and Physician segments. The role requires market research, promotional material development, and coordination with cross-functional teams to drive brand visibility and sales growth. Key Responsibilities: 1. Marketing & Brand Support Assist in the execution of brand strategies and marketing plans. Support in developing marketing campaigns for product promotion. Coordinate with design teams to create promotional materials (visual aids, brochures, etc.). Ensure timely distribution of marketing collaterals to the field team. 2. Sales Team Coordination & Training Support Provide product knowledge support to the sales team. Assist in organizing product training sessions and field visits. Gather market feedback and competitor insights to refine product positioning. 3. Market Research & Competitor Analysis Track market trends, competitor products, and customer preferences. Collect and analyze sales data for performance evaluation. Support in conducting SWOT analysis to enhance marketing strategies. 4. Digital & Traditional Marketing Assistance Assist in executing digital marketing campaigns (social media, email marketing, webinars). Work on doctor engagement initiatives using digital tools. Monitor the effectiveness of campaigns and suggest improvements. 5. KOL Engagement & Scientific Support Assist in organizing CMEs, webinars, and doctor engagement programs. Support the medical team in developing scientific content for promotional activities. 6. Budget & Performance Tracking Assist in monitoring marketing budgets and campaign expenses. Track sales performance and marketing ROI for assigned products. Strong communication and presentation skills. >Basic understanding of pharma marketing, regulations, and compliance . >Ability to coordinate with sales, medical, and creative teams . >Proficiency in MS Office (Excel, PowerPoint, Word) . >Exposure to digital marketing & CRM tools is an advantage.
The role of Product Management Team Executive involves assisting in the execution of brand strategy, sales support, and marketing activities for pharmaceutical products focusing on Gynecology, Orthopedics, and Physician segments. Your responsibilities will include conducting market research, developing promotional materials, and collaborating with cross-functional teams to enhance brand visibility and drive sales growth. Your key responsibilities will revolve around marketing and brand support, such as contributing to brand strategy execution, creating marketing campaigns, collaborating with design teams for promotional materials, and ensuring the timely distribution of marketing collaterals. Additionally, you will be responsible for providing product knowledge support to the sales team, organizing product training sessions, and collecting market feedback for product positioning enhancement. You will also be tasked with monitoring market trends, competitor products, and customer preferences, analyzing sales data for performance evaluation, and supporting SWOT analysis for refining marketing strategies. Furthermore, your role will involve assisting in digital marketing campaigns execution, doctor engagement initiatives through digital tools, and evaluating campaign effectiveness for enhancements. In addition, you will support in organizing CMEs, webinars, and doctor engagement programs, as well as aiding the medical team in developing scientific content for promotional activities. Your duties will also include tracking marketing budgets, campaign expenses, sales performance, and marketing ROI for assigned products. To excel in this role, you should possess strong communication and presentation skills, have a basic understanding of pharma marketing, regulations, and compliance, and the ability to coordinate effectively with sales, medical, and creative teams. Proficiency in MS Office applications like Excel, PowerPoint, and Word is essential, while exposure to digital marketing and CRM tools will be advantageous.,