Head_Product & Digital Marketing Forward Group

10.0 - 15.0 years

25 - 35 Lacs

mumbai

Work from Office

Role & responsibilities Product Marketing Leadership :- Define and drive end-to-end go-to-market (GTM) strategies for new product launches and key updates. Develop compelling value propositions, messaging frameworks, and sales enablement materials. Lead market research, competitor benchmarking, and consumer insight mining to inform positioning and product development. Partner with Product, Sales, Digital, Ops, and Customer Experience teams to influence roadmap and adoption strategy Brand Marketing Strategy Build and evolve a differentiated health-based brand narrative, tone of voice, and visual identity aligned with business priorities. Plan and execute integrated brand campaigns across channels TV, print, digital, social, influencer, and experiential. Strengthen top-of-mind awareness and brand love through storytelling, purpose-led marketing, and consistent CX. Own brand tracking and health metrics (awareness, consideration, etc.). Digital & Performance Marketing Oversight Own paid digital strategy across performance channels: search, display, video, social, affiliate. Lead the performance media agency and internal teams to deliver on CAC, ROAS, and attribution goals. Optimize the full-funnel journey: from awareness to acquisition to retention. Champion Martech innovations, automation tools, and measurement frameworks related to the vertical. Social Media, Content, and Influencer Strategy:- Guide the content and social media strategy across platforms (LinkedIn, Instagram, YouTube, etc.). Oversee content production including short-form, long-form, and visual storytelling. Collaborate with creators, influencers, and agencies to build brand advocacy and engagement. Monitor trends and sentiment; manage online reputation and brand mentions Digital Innovation & AI Adoption :- Lead the discovery and implementation of emerging AI/GenAI tools for content creation, media optimization, and customer interaction (e.g., chatbots, personalization engines). Stay on top of digital marketing trends to future-proof campaigns and teams Team Leadership & Collaboration Mentor and build high-performing marketing sub-functions product & brand marketing, digital marketing & analytics. Foster collaboration with all cross-functional team leaders and leadership team for aligned growth strategies. Build a strong performance culture with clear KPIs, data-driven decision-making, and continuous learning. Preferred candidate profile The candidate should possess strong and relevant exposure within the Insurance domain, preferably Health Insurance or General Insurance, with proven expertise in managing leadership roles. They must demonstrate a deep understanding of industry dynamics, regulatory frameworks, customer-centric practices, and operational excellence. The role requires hands-on experience in driving business growth, managing large teams, and collaborating with cross-functional stakeholders to deliver strategic outcomes. The role requires expertise in developing innovative insurance products, leveraging digital platforms to enhance customer acquisition and retention, and managing end-to-end product lifecycle. The candidate should be adept at leading cross-functional teams, building digital ecosystems (including web, mobile, and partner platforms), and aligning product and marketing strategies with regulatory compliance and business objectives. Proven ability to lead digital campaigns, optimize marketing ROI, and drive customer-centric innovations will be critical. introducing tech-driven solutions (AI, analytics, automation) to scale digital outreach will be a strong advantage.

Posted 3 weeks ago

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