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2.0 - 6.0 years
0 Lacs
west bengal
On-site
As a dynamic and experienced Content Strategist Manager, you will be responsible for leading content initiatives across various digital platforms. Your deep understanding of content marketing, SEO, and audience engagement strategies will be crucial in planning, creating, and managing content that drives traffic, builds authority, and converts audiences at every stage of the customer journey. Your key responsibilities will include developing and executing a multi-channel content strategy aligned with business objectives and target audience. You will oversee the planning and production of various content formats such as blogs, SEO articles, email campaigns, eBooks & guides, infographics, newsletters, podcasts, RSS feeds, social media content, video scripts & short-form videos, webinars, web page content, and speeches & presentations. Conducting content audits and gap analyses to improve user engagement and search visibility will also be part of your role. Collaboration with SEO, design, video, email, and social teams will be essential to ensure consistency and performance across all content. You will optimize content for search engines using keyword research, metadata, and on-page SEO techniques. Monitoring performance metrics such as organic traffic, engagement, leads, and conversions, and reporting on KPIs will be integral to your responsibilities. Additionally, you will manage and mentor a team of writers, designers, and freelance contributors, staying updated on content marketing trends, digital channels, and algorithm changes. Requirements for this role include having a minimum of 2 years of experience in content marketing, proven success in building and scaling content strategies, a deep understanding of SEO principles and content optimization, knowledge of email marketing, social media platforms like Reddit and Quora, and video platforms. Experience with tools such as Google Analytics, SEMrush, and Ahrefs is preferred. Strong writing, editing, and communication skills, along with project management and cross-functional leadership abilities, are necessary for success in this role. In return, we offer a competitive salary, professional development support, and a collaborative, creative, and growth-oriented culture. Health, wellness, and retirement benefits are also provided. If you are ready to lead content that converts and inspires, we invite you to apply for this full-time position. Benefits include health insurance, paid sick time, and provident fund. The work schedule is day shift with a yearly bonus. A Bachelor's degree is required for this role, along with at least 2 years of experience as a Content Strategist. Work location is in person.,
Posted 2 days ago
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