Digital Mktg Advisory Specialist Accenture services Pvt Ltd

7.0 - 11.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Skill required: Marketing Operations - Programmatic Campaign Management Designation: Digital Mktg Advisory Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Execute, optimize & deliver programmatic media campaigns across various DSP platforms like DV360, TTD, Amazon etc., based on the media plan and brief received from the clients or media planning/strategies. What are we looking for Bachelors degree Minimum 5-6 years of experience working at a media agency Knowledge of DSP platforms: The Trade Desk and DV360 required Advanced computer skills: Microsoft tools and Excel a must Be proactive: Show interest in constantly learning and growing Be organized: Able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion Experience mentoring and guiding assistants/associates Sociable and outgoing lots of communication with outside vendors required Strong written and verbal skills, ability to communicate in person and through phone and emails Detail-oriented with strong attention to follow through Ability to be flexible and a team player Willing to work in night shift Enjoys fast paced work environment Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across programmatic platforms like DV360, DataXu, MediaMath, The Trade desk, etc. Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives. Leverage first party and third-party data for targeting and insights. Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution. Recommend forward thinking strategies and innovations. Proactively working with client services on campaign set-up and optimization strategy. Manage relationship with platform support teams to continually bring innovation to product and communicate updates Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of: o Primary Ad Server o Billing/Planning system o Verification systems o Measurement systems Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes Roles and Responsibilities: Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across programmatic platforms like DV360, DataXu, MediaMath, The Trade desk, etc. Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives. Leverage first party and third-party data for targeting and insights. Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution. Recommend forward thinking strategies and innovations. Proactively working with client services on campaign set-up and optimization strategy. Manage relationship with platform support teams to continually bring innovation to product and communicate updates Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of: o Primary Ad Server o Billing/Planning system o Verification systems o Measurement systems Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP) Show more Show less

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