Location: Mumbai (Hybrid preferred — Remote until Q2 2026, then partial in-person) Compensation: ₹25,000–₹40,000/month (with fast-track promotion to International PR Lead or Chief of Staff track by 2026) ⸻ ❗READ IN FULL BEFORE APPLYING — This is not a typical “PR job.” This is your invitation to join the private inner circle of two rising billion-dollar brands: VARUNÉ™ – a Paris–London ultra-luxury branding house (think LVMH x Vogue India x Peter Marino) VIONIX™ – a next-gen pharmaceutical empire turning medicine into a luxury lifestyle brand As Sonia Deneuve, you are not just a comms lead. You are the elegant operator behind our PR campaigns, awards, visibility moves, and reputation warfare. You will also act as the Founder’s Executive Assistant—managing calendars, logistics, and keeping operations running with military precision. ⸻ 🕊️ ROLE SUMMAR Y Write and send press emails, DM outreach, and award applications under the alias Soni a Maintain media, stylist, and journalist relationships—especially in fashion, pharma, and luxury busines s Track and apply to 50+ global awards across fashion, innovation, and cultur e Book podcasts, panels, and interviews for the Founder (London, Mumbai, Cannes ) Lead weekly press strategy and PR campaigns across VARUNÉ™ + VIONIX ™ Co-ordinate designers, suppliers, and VAs across India, UK, and E U Keep calendars, inboxes, and launch timelines operating at zero-la g Create and organise press files, Notion databases, and founder-facing deck s Manage secrecy, mystique, and precision in all brand communicatio n ⸻ ✨ KEY GOAL S Secure a Vogue India digital feature by October 202 5 Position the Founder at Cannes Film Festival 202 6 Build and run the Sonia Outreach Engine — emails, DMs, RSVPs, pres s Track press wins and visibility progress across India, UK, and U S Lead 1 Paris Founder Brunch in Q4 202 5 Build global mystique with Sonia as a brand in her own righ t ⸻ 🧠 WHAT YOU MUST HAV E 2+ years in PR, media, luxury journalism, or fashion/cultural communications ✅ Must have worked with or pitched to Indian or international press outlets (bonus if Vogue) ✅ Fluent in English with luxury-tone writing and fast turnaround skills ✅ Strong admin ability: Google Drive / Microsoft 365 / Notion / Excel workflows ✅ Hyper-organised, deadline-reliable, and low-drama ✅ Emotionally mature—able to handle confidential, high-pressure environments ✅ Experience ghostwriting or creating content under an alias ✅ Connections in Mumbai or Delhi media / PR / fashion networks ✅ ⸻ Play a central role in history. One email from you as “Sonia” can change everything . ⸻ 📨 TO APPLY (Email Only) Email: Our C E O, Varun Cruz, vcruz@varune.coSubject: SONI A – Mumbai Application Include: 2–3 lines on why you’re perfect for this elite, rare role 1 media win o r editor connection you’ve secured (any region) Your CV PR o r press s amples you’ve written (even if under a company name ) Show more Show less