VARUNÉ

Location: Mumbai (Hybrid preferred — Remote until Q2 2026, then partial in-person) Compensation: ₹25,000–₹40,000/month (with fast-track promotion to International PR Lead or Chief of Staff track by 2026) ⸻ ❗READ IN FULL BEFORE APPLYING — This is not a typical “PR job.” This is your invitation to join the private inner circle of two rising billion-dollar brands: VARUNÉ™ – a Paris–London ultra-luxury branding house (think LVMH x Vogue India x Peter Marino) VIONIX™ – a next-gen pharmaceutical empire turning medicine into a luxury lifestyle brand As Sonia Deneuve, you are not just a comms lead. You are the elegant operator behind our PR campaigns, awards, visibility moves, and reputation warfare. You will also act as the Founder’s Executive Assistant—managing calendars, logistics, and keeping operations running with military precision. ⸻ 🕊️ ROLE SUMMAR Y Write and send press emails, DM outreach, and award applications under the alias Soni a Maintain media, stylist, and journalist relationships—especially in fashion, pharma, and luxury busines s Track and apply to 50+ global awards across fashion, innovation, and cultur e Book podcasts, panels, and interviews for the Founder (London, Mumbai, Cannes ) Lead weekly press strategy and PR campaigns across VARUNÉ™ + VIONIX ™ Co-ordinate designers, suppliers, and VAs across India, UK, and E U Keep calendars, inboxes, and launch timelines operating at zero-la g Create and organise press files, Notion databases, and founder-facing deck s Manage secrecy, mystique, and precision in all brand communicatio n ⸻ ✨ KEY GOAL S Secure a Vogue India digital feature by October 202 5 Position the Founder at Cannes Film Festival 202 6 Build and run the Sonia Outreach Engine — emails, DMs, RSVPs, pres s Track press wins and visibility progress across India, UK, and U S Lead 1 Paris Founder Brunch in Q4 202 5 Build global mystique with Sonia as a brand in her own righ t ⸻ 🧠 WHAT YOU MUST HAV E 2+ years in PR, media, luxury journalism, or fashion/cultural communications ✅ Must have worked with or pitched to Indian or international press outlets (bonus if Vogue) ✅ Fluent in English with luxury-tone writing and fast turnaround skills ✅ Strong admin ability: Google Drive / Microsoft 365 / Notion / Excel workflows ✅ Hyper-organised, deadline-reliable, and low-drama ✅ Emotionally mature—able to handle confidential, high-pressure environments ✅ Experience ghostwriting or creating content under an alias ✅ Connections in Mumbai or Delhi media / PR / fashion networks ✅ ⸻ Play a central role in history. One email from you as “Sonia” can change everything . ⸻ 📨 TO APPLY (Email Only) Email: Our C E O, Varun Cruz, vcruz@varune.coSubject: SONI A – Mumbai Application Include: 2–3 lines on why you’re perfect for this elite, rare role 1 media win o r editor connection you’ve secured (any region) Your CV PR o r press s amples you’ve written (even if under a company name ) Show more Show less

(Luxury Branding & Cultural Communications) at VARUNÉ™ Location: Remote (Mumbai/Delhi Preferred) Salary: ₹22,000–₹35,000 per month (based on experience) Role Type: Full-time, Immediate Start About VARUNÉ™: VARUNÉ™ is an ultra-luxury branding agency operating from Paris and London, serving legacy billionaires, global fashion houses, elite cultural icons, and visionary entrepreneurs. We specialize in branding excellence, strategic cultural influence, elite media omnipresence, and iconic personal branding. Our clients trust us to craft and amplify their stories to dominate cultural conversations globally. Role Overview: We’re looking for a dynamic PR & Brand Assistant to support Sonia Deneuve, our Director of Brand & Cultural Communications. You'll manage critical tasks across PR outreach, social media strategy, content creation calendars, elite client management, event planning, and strategic media placements. Core Responsibilities: Media & PR Outreach: Execute and track tailored media campaigns targeting high-end publications (e.g., Vogue, Forbes, GQ, Business of Fashion). Draft compelling, authoritative press releases, emails, and direct outreach messages to secure elite media placements. Social Media Management: Coordinate high-impact content calendars across Instagram, TikTok, LinkedIn, Pinterest, Facebook, and X (Twitter). Ensure consistent luxury brand voice, messaging coherence, and strategic positioning. Influencer & Stakeholder Engagement: Manage influencer and celebrity engagement lists, ensuring strategic seeding, gifting, and relationship nurturing. Handle proactive outreach for podcast bookings, speaking events, and collaborations for founder Varun Cruz and VARUNÉ clients. Strategic Content & Creative Coordination: Work closely with design teams, photographers, videographers, and creative talent for VARUNÉ campaigns and client projects. Assist in organizing and executing luxury content shoots, including location management, glam sourcing, logistics coordination, and schedule alignment. Events & Strategic Partnerships: Support coordination of private galas, exclusive launches, client events, and press activations. Research and pursue strategic affiliations, memberships, and elite networking opportunities to reinforce VARUNÉ’s global legitimacy. Operational Excellence: Meticulous tracking of press coverage, campaign success metrics, influencer outreach, and media monitoring through Notion and Microsoft suite. Provide proactive, comprehensive executive assistance to founder Varun Cruz as needed. Essential Requirements: Proven PR, brand communications, or executive assistance experience (preferably within luxury, fashion, media, or cultural sectors). Exceptional English communication skills, both written and verbal. Proficient with digital productivity tools including Notion, Microsoft 365 (Teams, Excel, PowerPoint), Canva, and social media scheduling platforms. Strong organizational skills, attention to detail, strategic mindset, and proactive attitude. Ability to manage multiple tasks and stakeholders simultaneously in a fast-paced, high-pressure luxury branding environment. Comfort and confidence interacting with elite-level contacts, media, influencers, and high-profile clients. What We Offer: Immediate growth opportunity within a prestigious, ambitious global luxury branding firm. Access to elite networks, global media exposure, and high-profile industry events. Direct mentorship and collaboration with VARUNÉ senior leaders and visionary founder Varun Cruz. A dynamic, innovative, and entrepreneurial culture promoting rapid career development and skill enhancement.

Job Title: Public Relations (PR) Manager Location: Remote, with flexibility for international travel/events Employment Type: Full-time About the Role We are seeking a dynamic PR Manager to lead and execute our global communications strategy across multiple fast-scaling companies. This role requires a blend of strategic thinking, media savvy, and hands-on execution. You will be responsible for driving visibility in top-tier publications, managing press relationships, and ensuring our story is consistently told with impact across the UK, EU, US, and Asia. Key Responsibilities Develop and implement comprehensive PR strategies aligned with company objectives. Build and maintain relationships with journalists, editors, and influencers across business, culture, health, and technology sectors. Draft and distribute press releases, media kits, and thought-leadership pieces. Coordinate media coverage around product launches, partnerships, and events. Manage crisis communications, narrative control, and brand positioning. Collaborate with the Social Media Manager to align PR campaigns with digital content and amplification strategies. Monitor media trends and competitor coverage, providing regular reporting and recommendations. Support founder positioning through interviews, panels, awards submissions, and speaking opportunities. Requirements Proven PR experience (5+ years) within agencies, startups, or relevant industries (luxury, tech, health, or culture preferred). Strong network of media contacts across multiple regions. Excellent writing, editing, and storytelling skills. Experience handling high-stakes narratives, launches, or reputation management. Ability to thrive in a fast-paced, high-growth environment. Strong cultural awareness and ability to tailor communications for different markets. What We Offer Opportunity to shape the public image of fast-growing international companies. Exposure to global markets and high-profile projects. A creative, entrepreneurial environment where ideas become impact quickly. Competitive compensation package.