Vamiqa Lab Pvt Ltd

A CRM Executive (Customer Relationship Management Executive) plays a vital role in managing a company's interactions with current and potential customers. Here's a breakdown of what the role typically involves: Key Responsibilities Customer Data Management: Maintain and update customer databases to ensure accuracy and completeness. Campaign Execution: Assist in planning and executing CRM campaigns (email, SMS, loyalty programs). Customer Segmentation: Analyze customer data to segment audiences for targeted marketing. Customer Support Coordination: Collaborate with support teams to resolve customer issues and improve satisfaction. Reporting & Analysis: Generate reports on customer behavior, campaign performance, and retention metrics. CRM Software Management: Use tools like Salesforce, Zoho CRM, HubSpot, or Microsoft Dynamics to manage customer interactions. Skills Required Technical Proficiency: Familiarity with CRM platforms and Excel/data tools. Communication Skills: Strong written and verbal communication for customer interaction and internal coordination. Analytical Thinking: Ability to interpret data and derive actionable insights. Attention to Detail: Ensuring data accuracy and campaign precision. Team Collaboration: Work closely with marketing, sales, and support teams. Typical Qualifications Bachelors degree in Marketing, Business Administration, or a related field. Certifications in CRM tools (e.g., Salesforce Certified Administrator) are a plus.