Digital Marketing Lead/ Deccan Herald/ Bangalore The Printers Mysore

5.0 - 7.0 years

8 - 12 Lacs

Bengaluru

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Digital Division of Deccan Herald/Prajavani Job Description for Digital Marketing Lead Location - Bangalore (Head Office) Reporting to: Digital Business Head Job Description: We are looking for a detail-oriented, highly organised, self-motivated digital marketing manager to join us at The Printers Mysore Ltd. This person will be responsible for all marketing & promotional activities of our brands www.deccanherald.com & www.prajavani.net In this role you will work closely with the product, sales, subscription & editorial teams to understand their needs & work on campaigns to fulfil them. You will play a critical role in driving the success of our marketing campaigns and initiatives by analysing data, building data pipelines, identifying trends, setting up and reporting on the results of tests, and providing actionable insights to improve our marketing efforts. Key Responsibilities: Plan and execute all digital marketing including SEO/SEM, marketing epaper, newsletter, social media and display advertising campaigns. Design, build, and maintain our social media presence. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. ¢ Collaborate with internal teams to create landing pages and optimize user experience. ¢ Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points. ¢ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Qualification & Experience ¢ Proven digital marketing experience of a min 5 -7 years in any reputed company. ¢ Demonstrated experience working on digital campaigns, specifically with Google & Facebook ads. ¢ Experience in other ad serving technologies is an added plus. ¢ Proficiency in MS Office software and aptitude to learn new systems. ¢ Good analytical skills for reporting/optimising/providing performance insights. ¢ Experience managing multiple competing priorities, duties and projects in a fast-paced environment ¢ Team player with a strong work ethic ¢ Working knowledge of HTML and Javascript is a plus. About Us The Printers Mysore limited is a leading Media Company in India with iconic media brands like Deccan Herald and Prajavani. The Printers Mysore is going from being an integral part of the print media ecosystem to a diversified media group. Capitalizing on the strength of its media brands, it has embarked on a journey to develop a digital media business for the 21st century media consumer. Currently Deccan Herald and Prajavani are available across various digital products such as desktop and mobile sites, mobile apps and e-papers. The brands have incrementally increased their focus on digital and social media, by creating specialized content in this area. Know more about us - https://printersmysore.com | https://www.deccanherald.com | https://www.prajavani.net/ https://www.facebook.com/deccanherald | https://www.facebook.com/prajavani.net Management Council & Executive Leadership info: https://printersmysore.com/Team -----------------------------------------------------------------------------------------------------------

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Program Manager - User Growth Meesho

2.0 - 5.0 years

15 - 30 Lacs

Bengaluru

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About the Role As PM - Category marketing, you will work closely with the Growth, Category and Supply chain teams to successfully deliver on cross-functional programs with primary objectives being high customer adoption and wallet share capture. You will partner up with business leads to identify roadblocks/inefficiencies and come up with solutions on how to resolve them. You will collaborate with your teammates to ensure the right decisions are made at the right time through appropriate communication. You will ensure that plans are intelligently adjusted to reflect vital fluctuations in goals and requirements. What will you do As part of the category marketing team in user growth, you will: Develop an understanding of key business problems and strategic priorities to provide insights on gaps and potential opportunities. Drive end-to-end problem identification and solutions/execution to deliver impact. Define goals against key metrics and track performance against them, manage end to end execution across functions. Work closely with relevant stakeholders to achieve targets. Work on special time-bound initiatives, requiring strong first principle thinking and domain/functional understanding. Be comfortable with ambiguity, and conduct root cause analyses for key business metrics. Conduct data analysis/impact of different initiatives on key business metrics (e.g. Orders, conversion, DAU, etc) and synthesize findings with implications that inform business decisions. Communicate and advocate insights to relevant stakeholders to drive outcomes. Frequent updates to leadership communicating business performance across different projects to facilitate discussions and tracking progress. Coordinate with the respective stakeholders / cross-functional teams e.g. Product, category marketing, business finance, etc for monthly/weekly reviews. Design and deliver communication/distribution strategies to improve Daily active users Introduce DAU and conversion-driving events, constructs, and flow changes Systematically manage demand to ensure the best customer experience Engage with Category and Warehouse leaders to streamline processes and simplify execution with actionable plans. What will you need Masters degree in Management preferable Overall experience of 2-5 years in an e-commerce startup Experience in managing projects across cross-functional teams and building sustainable processes Ability to represent projects from business, product and technical perspectives Ability to make data-driven decisions, resolve conflicts and negotiate like a pro Proven project-management skills.

Posted 4 weeks ago

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