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3 User Activation Jobs

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

As the Product Manager for Retention Marketing, you will be responsible for owning the product roadmap for retention marketing channels such as email, SMS, and push notifications. Your primary focus will be on driving customer engagement and repeat purchases. You will define, prioritize, and execute product initiatives aimed at improving user activation, with a specific emphasis on multi-category purchases within the first 60 days of a user's lifecycle. Collaboration is key in this role, as you will work closely with Retention Marketing, Engineering, Data Science, and Creative teams to launch and iterate on personalized user journeys. You will also be tasked with building an in-house customer segmentation platform and refining user segmentation strategies to tailor retention tactics based on lifecycle stage, category affinity, and browsing history. Personalization plays a crucial role in retention marketing, and you will be responsible for driving personalization across various channels, including content, frequency, and channel personalization. Working closely with the Data Science team, you will build product recommendation models to drive cross-category purchases. In addition to strategy and execution, you will partner with analytics to establish KPIs and build dashboards for performance monitoring, cohort behavior analysis, and funnel drop-off diagnostics. A/B testing will be a regular practice to validate hypotheses around message timing, channel mix, and content personalization. Furthermore, you will collaborate with the Martech and CRM Engineering teams to identify tooling gaps, streamline campaign execution, and enhance targeting capabilities. Advocating for the customer, you will deeply understand user behavior across the post-purchase journey and identify friction points that hinder re-engagement. Staying abreast of best practices and emerging tools in retention marketing and eCommerce is essential. This knowledge will inform your product strategy and experimentation roadmap. Managing risks in execution and unblocking the team to reach goals will also be part of your responsibilities. **Requirements:** - 3-5 years of product management experience, preferably in eCommerce, consumer tech, or a performance marketing-focused environment. - Strong empathy for users and a customer-first mindset, with the ability to translate user behavior and insights into product requirements. - Comfortable working in fast-paced, multi-time-zone global iterative environments with cross-functional teams. - Strong analytical skills with experience using data tools like SQL, Looker, or Mixpanel to define metrics, derive insights, and make data-driven decisions. - Ownership mindset, accountability, and ability to move relevant metrics like activation rate, repeat rate, and LTV. - Proven track record of owning and shipping successful features or initiatives in Growth, Retention, CRM, or lifecycle marketing. - Preferred familiarity with modern marketing automation tools and CRM infrastructure. - Excellent written and verbal communication skills to align stakeholders and articulate product decisions effectively. - Bonus points for experience with segmentation models, predictive triggers, or personalization/ML for retention initiatives.,

Posted 21 hours ago

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

The ideal candidate thrives in a fast-paced, performance-driven environment and will be responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. You will work alongside our team of world-class product managers, engineers, data scientists, marketers, UI/UX designers, and ecomm team to achieve 2 main objectives - drive retention rate and improve revenue from repeat customers through innovative features & personalized user journeys. Own the product roadmap for retention marketing channels including email, SMS, and push notifications, with a focus on driving customer engagement and repeat purchases. Define, prioritize, and execute product initiatives that improve user activation, with specific focus on multi-category purchases within the first 60 days of a user's lifecycle. Collaborate cross-functionally with Retention Marketing, Engineering, Data Science, and Creative teams to launch and iterate on personalized user journeys. Build in-house customer segmentation platform and refine user segmentation strategies to tailor retention tactics based on lifecycle stage, category affinity, and browsing history. Drive personalization across retention marketing channels: content, frequency, & channel personalization. Work closely with Data-Science team to build product recommendation models to drive cross-category purchases. Partner with analytics to establish KPIs and build dashboards for performance monitoring, cohort behavior, and funnel drop-off diagnostics. Conduct A/B tests to validate hypotheses around message timing, channel mix, and content personalization. Work closely with the Martech and CRM Engineering teams to identify tooling gaps, streamline campaign execution, and improve targeting capabilities. Advocate for the customer by understanding user behavior across the post-purchase journey and identifying friction points that hinder re-engagement. Stay current on best practices and emerging tools in the retention marketing and eCommerce space to inform product strategy and experimentation roadmap. Manage risks in execution and scrappily unblock team to reach goals. Requirements: - 5 years of product management experience, ideally in eCommerce, consumer tech, or a performance marketing-focused environment. - Deep empathy for users and a customer-first mindset, with the ability to translate user behavior and insights into product requirements. - Comfortable working in fast-paced, multi-time-zone global iterative environments with cross-functional teams (engineering, design, marketing, analytics). - Strong analytical skills with experience using data tools like SQL, Looker, or Mixpanel, or Amplitude to define metrics, derive insights, and drive decisions. - A strong sense of ownership, accountability, understanding of metrics, and drive to move metrics that matter (activation rate, repeat rate, LTV, etc.). - Proven track record of owning and shipping successful features or initiatives in Growth / Retention, CRM, or lifecycle marketing (email/SMS/push). - Preferred: Familiarity with modern marketing automation tools (e.g., Clevertap, Moengage, Klaviyo, Braze, Iterable, etc) and CRM infrastructure. - Excellent written and verbal communication skills, with the ability to align stakeholders and clearly articulate product decisions. - Bonus: Experience working on segmentation models, predictive triggers, or using personalization/ML to power retention initiatives.,

Posted 3 weeks ago

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4.0 - 8.0 years

40 - 50 Lacs

Mumbai, Mumbai Suburban

Work from Office

Job Title: Growth Manager B2B SaaS (AI Platform) Location: Mumbai | Full-Time | On-Site (5 Days/Week) Are you passionate about driving business growth in the AI and retail tech space? We’re looking for a Growth Manager to lead the charge on strategy and execution for one of our B2B AI platforms. You’ll play a key role in enhancing user acquisition, activation, and retention while working closely with cross-functional teams. What You’ll Do Own Product Growth: Drive growth for one of our flagship B2B AI platforms, aligning efforts with overall revenue goals. Execute Growth Marketing Plans: Create and implement a comprehensive, data-backed growth marketing strategy. Optimize Lead Acquisition: Build and refine a portfolio of economical and effective acquisition channels to improve lead volume and conversion rates. Drive Product-Led Growth: Launch and test initiatives like landing pages, microsites, forms, catalogs, calculators, and more. ABM Campaigns: Develop and run account-based marketing (ABM) initiatives, including tech tool implementation and BDR support. Content Strategy: Develop and oversee the creation of email content, whitepapers, thought leadership pieces, and social content (as needed). Data & Reporting: Build dashboards to extract insights, inform decisions, and track campaign success. Collaborate Cross-Functionally: Align with marketing, sales, customer success, design, web, product, and engineering teams. Experiment & Optimize: Foster a culture of ongoing testing and improvement to enhance channel performance. What We’re Looking For Experience: 4–8 years managing growth initiatives for B2B SaaS products. Proven Success: A strong track record of driving revenue growth using data-driven strategies. Preferred Background: Candidates with experience at top-tier consulting firms (e.g., McKinsey, BCG, Bain, etc.) or in strategic roles at high-growth startups are highly encouraged to apply. Growth Hacking Mindset: Experience with rapid experimentation and new channel discovery. Technical Proficiency: Ability to write SQL and use tools like Zapier, Clay, Apollo, Google Analytics, etc. Analytical Skills: Comfortable interpreting product usage data and turning insights into action. AI Enthusiast: Stay up to date with trends, tools, and technologies in the AI and retail tech ecosystem. Team Player: Comfortable collaborating closely with sales and RevOps to drive shared outcomes. Communication: Strong documentation and attention to detail are must-haves. Education: Graduate or postgraduate degree in Marketing, Business, or a related field. What We Offer Career Growth: Work at the intersection of AI, retail, and big data while contributing to international expansion and new product development. Learning Support: Access to internal Flex University programs. Reimbursement for external learning and upskilling courses. Vibrant Culture: Regular team-building events, parties, and community activities. A collaborative office culture (5-day work week from office). Wellness Benefits: Medical coverage for you, your spouse, children, and parents. Access to mental health support from experienced therapists. Ready to join a fast-growing tech company at the forefront of AI and retail transformation? Apply now to shape the future of omnichannel experiences.

Posted 2 months ago

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