160 User Acquisition Jobs - Page 7

About US: - A group of brands with beauty & wellness at their core, The Guardian Group comprises customer-first brands that bring beauty, health, and wellness to all parts of the country and the world. Founded in 2024, the Guardian Group is helmed by Ananta Capital, a Mumbai-based Venture Capital firm. With skincare, perfumes, health and wellness products, pharmacies, and beverages under its portfolio, the group aims to simplify the lives of consumers as a new-age FMCG company. 1. BellaVita is a fragrance-forward brand that creates world-class luxury perfumes, bath and body products, and skincare that feel good and smell even better. 2. Bevzilla launched in 2020, we are redefining on-the-go beverages with our Instant Coffee & Milkshake Cubes sweetened with Date Palm Jaggery. 3. GNC is a leading global health and wellness brand that is devoted to helping consumers Live Well. GNC product categories include protein, performance, weight management, vitamins, herbs, and wellness supplements. GNC partners with Guardian Healthcare, the master franchise partner for GNC in India, to lead the expansion of the GNC brand in the country. 4. Guardian Pharmacy is an offline retail chain that provides a wide range of pharmaceutical products and services. It offers a wide selection of medicines, health and beauty products, and other health-related items. 5. HipHop Skincare philosophy centers on the pursuit of pristine, healthy skin by eliminating impurities. Each product in the range is meticulously crafted with premium ingredients such as charcoal, argan oil, and aloe vera, sourced with utmost care to ensure unparalleled quality. Lead - Performance Marketing (Acquisition & Retention) Role Overview: - We are seeking a Digital Marketing Head for our rapidly growing brand. The ideal candidate should have an entrepreneurial mindset, experience in start-ups and fast-paced environments, and a proven track record in digital and performance marketing. They should possess hands-on experience in building online brands and driving growth through innovative digital marketing strategies. Responsibilities : - - Create and deliver ambitious growth plans for the brand, taking ownership of D2C business delivery by driving performance across all performance-marketing channels such as Facebook and Google , as well as organic, direct, and affiliate sources of revenue and traffic. - Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes. - Oversee the operation of website , app, content platform, and other digital D2C initiatives. Deliver customer delight through on-site and off-site interventions, optimize sites, and conduct A/B testing to drive conversion growth. - Develop and implement strategies to meet retention targets within time and budget constraints, focusing on key channels such as Email, SMS, and Push Notifications. - Define and track key performance indicators (KPIs) to measure the success of marketing initiatives (e.g ROI , CAC ,brand awareness, website traffic )and Regularly report on performance to make data-driven recommendations for optimization - Collaborate cross-functionally with product, content, design, Supply chain and customer success teams to ensure alignment and integration of Digital marketing initiatives with business objectives. - Manage Digital Marketing budgets, allocate resources effectively, and optimize spend to achieve business goals and targets. - Lead and mentor a high-performing team , providing guidance, coaching, and support to drive professional growth and development. Skills and Qualifications: - - Minimum of 7 years of experience in consumer-first Marketing roles with at least 3 years in a senior leadership role and with a focus on performance marketing and Retention marketing . - High degree of conceptual understanding of brand building. - Possesses exceptional analytical, problem-solving, and decision-making skills with a creative bend - Exhibits excellent communication and interpersonal skills to engage with stakeholders at all levels, promoting collaboration and a positive work environment. - Demonstrates strong leadership and team management capabilities to guide and develop the marketing team, ensuring alignment with organizational objectives - Demonstrated ability to foster a respectful and empathetic work environment, valuing diverse perspectives and promoting inclusivity. Location - Plot No. 417, Ground Floor, Udyog Vihar, Phase-III, Sector 20, Gurugram, Haryana 122008

About the Opportunity: Role: Product Manager Level: Manager - Senior Product Manager Reporting To: Associate Director - Product Management Location: Gurgaon About the Function: The Alternate Accommodation Product Team strives to redefine how travelers discover, experience, and return to unique stayswhether its a charming homestay, a serene villa, or a boutique property tucked away in an unexplored corner of the world. Rooted in a deep understanding of traveler needs and challenges, the team harnesses data-driven insights and innovative problem-solving to craft solutions that set new industry benchmarks. From architecting powerful backend systems to creating intuitive, delightful user journeys, the function is shaping the future of alternative staysmaking every booking effortless, personalized, and unforgettable. About the Role: As a Senior Product Manager, the responsibility will be to lead high-impact initiatives in a fast-paced, innovation-driven environment. The role entails full ownership of the product lifecyclefrom concept and strategy to launch and ongoing enhancement—while working closely with cross-functional teams to drive measurable improvements. This position offers the opportunity to collaborate with leading industry professionals and influence the creation of exceptional, customer-first experiences in the Alternate Accommodation space. What will you be doing: Defining and articulating product vision and strategy. Leading end-to-end strategy, roadmap planning, and launch of new features and products Shaping the overall customer experience for consumers and accommodation partners by developing impactful user experiences across frontend and backend systems. Collaborating with cross-functional teams, including Revenue, Category, and Supply functions, to ensure cohesive product development. Utilizing strong data acumen to understand core user problems and develop effective solutions. Demonstrating empathy towards both end consumers and accommodation suppliers to drive positive changes in the accommodation ecosystem. Conceptualizing and building accurate, scalable, and impactful products and features. Overseeing product releases in collaboration with technology, design, and QA teams. Establishing and monitoring product KPIs to track performance and drive continuous improvement. Gaining valuable product insights through consistent customer engagement and market research. Evaluating market competition and positioning the product line to attract and retain users. Continuously analyzing product performance post-launch and iterating to enhance the product experience. Qualification & Experience: Engineering or Management graduate from a reputed institute with 4–8 years of experience in a product management role for a consumer-facing, technology-enabled business or product. Key Success Factors for the Role: Passion for data and an exceptional ability to solve complex problems. High ownership and end-to-end problem-solving, with a strong knack for understanding consumer problems and a commitment to solving them. Strong technological know-how, with an understanding of how technology impacts the product roadmap and development. Business-oriented mindset, consistently thinking about ROI, revenue, and overall business impact. Ability to work effectively in cross-functional environments, collaborating closely with business management, engineering, and UI/UX teams. Excellent communication, stakeholder management, and problem-solving skills. Experience working with complex datasets using standard data analysis tools and techniques (proficiency in Excel, PowerPoint, SQL querying). Prior experience with Google Analytics/Omniture will be an added advantage.

Location: Gurgaon | Onsite Experience: 1+ years in App Marketing/User Acquisition Industry: Consumer Tech | Spiritual Function: App Growth & Performance Employment Type: Full-time About Vama At Vama , were building the Spiritual OS for Bharat a mobile-first platform that brings together temple darshans, astrology consultations, pandit bookings, and live pujas from across India, all at your fingertips. With strong user traction across metros and Tier 2/3 India, we are revolutionizing the way Indians access spiritual services using tech to bridge tradition and convenience. Join us in shaping the future of faith-driven digital experiences. What Youll Own As our App Marketing Manager , your mission is to scale user acquisition, engagement, and retention for the Vama App through app-centric growth strategies. Youll run campaigns across paid channels, optimize conversion funnels, and drive high-intent installs. Key Responsibilities Plan, execute, and scale mobile user acquisition campaigns (Meta, Google etc.) Monitor and optimize key performance metrics: CPI, CTR, ROAS, install-to-activation rate Run retargeting & re-engagement campaigns via push notifications, in-app messages, and remarketing audiences Manage and improve App Store Optimization (ASO) – keywords, screenshots, ratings, etc. Work with creative and product teams to test & refine app onboarding, store creatives, and landing pages Analyze performance data using Branch/AppsFlyer, Mixpanel, GA4 to improve funnel efficiency Launch app marketing campaigns tied to festivals, rituals, and key spiritual moments Identify new media buying opportunities (DSPs, influencer-driven downloads, OEM ads, etc.) Collaborate with design, growth, and engineering to ensure marketing efforts align with app features and user journey What You Bring 1+ years of experience in App Marketing / User Acquisition for mobile-first consumer brands Deep knowledge of paid UA campaigns (Meta, Google) and campaign structure Proven track record of achieving growth KPIs: installs, CAC, ROAS, retention Hands-on experience with attribution tools (AppsFlyer, Branch) and analytics platforms (Firebase, GA4, Mixpanel) Strong understanding of Indian user behavior , especially in Tier 2/3 cities Ability to run A/B tests across creatives, audience segments, and landing pages Bonus: Experience working in a fast-paced startup or Astrology Industry Bonus: Interest in spirituality, wellness, or culturally rooted products Why Join Vama? Be part of a mission-led brand bringing spirituality into the digital era Directly impact a product that your mom, dadi, or astrology-obsessed friend might already use High-ownership role with founder-level visibility Work with a smart, agile, culturally connected team Shape the future of spiritual-tech in India

About the role: You will be responsible for executing a comprehensive digital marketing strategy with a laser focus on user acquisition. You'll oversee all paid channels, analyze data to optimize campaigns, and ensure we're reaching our target audience effectively. You'll be a growth hacker at heart, constantly testing and iterating to maximize our ROI and scale user acquisition efficiently. An ideal candidate qualification would include: 3+ years track record in brand building and performance marketing specifically App marketing Candidates with App marketing experience in Agencies, D2C, E commerce preferred Master in performance marketing and hands-on with Google especially UAC, Meta, affiliates and analytics tools like GA4, Branch/appsflyer/singular(attribution) etc Personality traits - Obsessive go-getter, analytical and tirelessly run AB tests Has high sense of ownership Thrives in an ambiguous business environment What will your KRA look like: Acquire 1 million customers over 1.5 years for all in house brands across categories (Biryani, Pizza, Burgers, Wraps etc) at a predefined CAC on all D2C apps & websites Meet ROAS goals for Performance campaigns by Developing an online marketing playbook to maximize RoI and predictable sales Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu Optimize CTR, CPC and website/app conversion Location : Mumbai Designation : Assistant Manager Reporting to: Business Head - Online D2C

About the role: You will be responsible for executing a comprehensive digital marketing strategy with a laser focus on user acquisition. You'll oversee all paid channels, analyze data to optimize campaigns, and ensure we're reaching our target audience effectively. You'll be a growth hacker at heart, constantly testing and iterating to maximize our ROI and scale user acquisition efficiently. An ideal candidate qualification would include: 3+ years track record in brand building and performance marketing specifically App marketing Candidates with App marketing experience in Agencies, D2C, E commerce preferred Master in performance marketing and hands-on with Google especially UAC, Meta, affiliates and analytics tools like GA4, Branch/appsflyer/singular(attribution) etc Personality traits - Obsessive go-getter, analytical and tirelessly run AB tests Has high sense of ownership Thrives in an ambiguous business environment What will your KRA look like: Acquire 1 million customers over 1.5 years for all in house brands across categories (Biryani, Pizza, Burgers, Wraps etc) at a predefined CAC on all D2C apps & websites Meet ROAS goals for Performance campaigns by Developing an online marketing playbook to maximize RoI and predictable sales Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu Optimize CTR, CPC and website/app conversion Location : Mumbai Designation : Assistant Manager Reporting to: Business Head - Online D2C

About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts. Join our team, where creativity meets strategy to drive our brand forward and engage our audience About the Role: You will be responsible for revenue / retention business goals for specific user segments and devising / executing growth campaigns on the app to achieve these goals. Expectations/Requirements: Own retention, revenue, upgrade metrics for specific user segments Improve conversion with offers & efficiency enhancement Work closely with marketing team to improve new user acquisition Plan, execute and measure growth experiments and conversion tests Analysing key performance metrics and driving business results Manage internal resources to deliver, monitor and report on daily, weekly and monthly KPIs against targets Identify data trends and insights, and optimize spends and performance based on insights to maximize ROI Implement CRM tools to create life cycle journeys Work with Data and Product teams to improve app through design, usability, content, and customer experience Superpowers/ Skills that will help you succeed in this role: Must have 2-4 years of relevant experience in Internet/Ecommerce. Gaming environment expertise would be a plus. Hands on experience with managing comms on push / inapp / sms channels Hands on experience with creating content / copy for comms channels Hands-on experience of CleverTap or any other similar platform in creating custom reporting, experiments, goals, and filters Should be comfortable working with data and have the ability to make data driven decisions, derive insights from data Experience managing Customer Lifecycle in an app based business.

About the Role: Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space. Responsibilities: - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products. - Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention. - Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation. - Collaborate with product, and engineering teams to launch and refine growth initiatives. - Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders. - Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach. - Implement user feedback loops to improve user awareness, product experience and increase conversion. - Focus on increasing repeat investments and enhancing overall investor lifetime value. Requirements: - 3-5 years of experience in growth marketing , product growth, or related roles. - Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors. - Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms. - Hands-on experience with A/B testing and experimentation frameworks. - Prior experience or understanding of user acquisition, engagement, and retention strategies specific to insurance or financial service products is highly preferred. - Familiarity with digital marketing channels, campaign management, and performance marketing techniques. - Excellent communication, collaboration skills, and a data-driven, results-oriented approach.

Manage paid ads (Google, Meta), SEO/SEM, social media, and influencer campaigns. Analyze performance and optimize. 1–2 yrs experience in digital marketing, strong with ads, SEO tools, analytics, and a balance of creative + analytical skills.

Job Description: Customer Lifecycle Intern Job Title: Customer Lifecycle Intern Duration: [3 to 6 months] Department: Growth / CLM Stipend - Upto 20,000 About the Role Were looking for a passionate and detail-oriented Customer Lifecycle Intern to join our CLM team. In this role, you'll support customer engagement initiatives across the entire user journey — from onboarding to retention, reactivation, and loyalty. Key Responsibilities Assist in executing lifecycle marketing campaigns via channels like SMS, WhatsApp, push notifications, and in-app messages Support audience segmentation and journey mapping based on user behavior Analyze campaign performance (open rates, CTR, conversions) and suggest improvements Help manage tools like MoEngage, Adjust. Work closely with content, and design teams to coordinate messaging and creatives What We’re Looking For Current student or recent graduate in Marketing, Business, Analytics, or related field Strong interest in CLM, retention marketing, or user growth Basic understanding of user journey funnels and communication channels Proficient in Excel/Sheets; familiarity with CRM tools is a plus Strong analytical, communication, and coordination skills What You’ll Gain Hands-on experience in lifecycle management and data-driven marketing Exposure to tools like MoEngage Certificate of completion + opportunity for full-time conversion (based on performance)

Strategy Development & Execution Campaign Management Content & SEO Optimization Lead Nurturing & Conversion Brand Building Content Marketing Team Leadership & Collaboration Data-Driven Marketing & Analytics Lead Generation . Required Candidate profile Must have Expert in all aspects of Digital Marketing Demand & Lead generation Implementation of AI tools in digital marketing activities