89 User Acquisition Jobs - Page 4

Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.) Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations Proficiency in keyword research and app performance analysisExcellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environment and manage multiple projects simultaneously Basic understanding of SEO and how it relates to ASO Experience in mobile marketing or user acquisition

Growth Management -Deputy General Manager - Offline About Us Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the role: We are looking for a highly analytical and execution-focused Business Growth Manager to drive merchant engagement, retention, and monetization across the Paytm for Business app. This person will play a critical role in improving merchant lifecycle journeys, optimizing in-app funnels, and driving revenue through data-driven strategies and growth experiments. Roles & Responsibilities Own the growth charter for the category and work closely with central teams to strategize and coordinate the executions of such campaigns. Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app Identify demand levers by thoroughly understanding consumer behavior and building offerings around it Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation Work closely with management to share funnel conversion improvement ideas, feedback & present results. Measure and report the performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets, and competitors’ activities Identify funnel issues and collaborate with internal teams to resolve them Define user acquisition and user retention strategy Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics Competency GTM Strategy Category Management Negotiation Offline, CLM Marketing & Performance Marketing P&L Ownership Product Strategy Advance Excel Superpowers/ Skills that will help you succeed in this role: 6-8 yearsofrelevantexperienceinConsumerinternetindustryinsimilarrolesacrossGrowthand Category Experience is building category from the nascent stage is a plus point Extremely adept at stakeholder management Requirement: -Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar -Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions -Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel -Analyse and report on campaign performance metrics, using marketing analytics tools -Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Why Join us Bragging rights to be behind the largest fintech lending play in India A fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Job Title: New User Acquisition & Growth Manager Job Location: Bangalore Job Type: Full-Time Experience: 4-5 years About the Role: We are seeking a strategic and results-driven User Acquisition & Growth Manager to join our dynamic marketing team who can lead and execute data-driven initiatives to drive customer acquisition. The ideal candidate must have a strong analytical mindset, creative problem-solving skills, and 4-5 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile apps. You will work cross-functionally with product, marketing, business, and analytics teams to identify growth opportunities and optimise the new user journey. Key Responsibilities: User Acquisition (Installs): Design, execute, and optimise user acquisition campaigns, primarily focused on driving app installs. Lead A/B testing and conversion optimisation efforts across marketing channels, landing pages, and user flows. Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influencer marketing, partnerships) to increase app installs and engagement. Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI. Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking. A/B test campaigns and creatives to maximise conversion rates and overall effectiveness. Collaborate with third-party agencies and internal teams to expand reach and maximise user growth. Business Growth: Design and implement growth strategies across the funnel (acquisition, activation, retention) Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention Build models to forecast user growth, CAC, LTV, and ROI across various channels Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution. Support targeting, segmentation, and personalisation efforts through customer insights. Provide actionable recommendations to drive improvements in conversion rates, user engagement Collaboration & Reporting: Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns. Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health. Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results. Requirements: MBA from a Top-Tier college preferred, Business, Communications, marketing or a related field. 5-7 years of experience in user acquisition for mobile applications, with a proven track record of driving installs and engagement. Ability and experience to manage large budgets monthly Strong experience in digital marketing channels, including social media (Facebook, Instagram, etc.), Google Ads, and programmatic advertising. Hands-on Experience & Strong Knowledge of ACi, ACe, Demand Gen, Advantage+, programmatic campaigns Deep understanding and knowledge of R&F, Video, Partnership Ads, VAC campaigns Knowledge of mobile app tracking, attribution models, and analytics tools (e.g., Google Analytics, Firebase, Branch, AppsFlyer). Proven ability to manage campaigns from strategy development to execution and performance analysis. Strong Excel skills and proficiency with data analysis. Familiarity with SEO, content marketing, and influencer marketing is a plus. Strong project management skills with the ability to prioritise and manage multiple campaigns. Ability to translate complex data into clear business insights and recommendations What We Offer: Opportunities for career growth and development. Collaborative work environment with a focus on innovation. Access to the latest marketing tools and technologies. If you're passionate about driving user acquisition, digital marketing, and creating a strong online brand presence, wed love to hear from you! Apply today and become a key player in our marketing team. CTC: Manager: 22 LPA Senior Manager: 24 LPA

Job Title : Performance Marketing Associate Company: Badho Technologies Pvt Ltd Location: Gurgaon (Onsite) Employment Type: Full-Time Experience: 1+ years of experience in performance marketing In - Meta Ads, WhatsApp Marketing, Email Marketing, etc for - app installs, order generation, lead generation, etc About Badho: Badho is a fast-growing B2B technology platform that helps FMCG brands connect directly with retailers/wholesalers and distributors. We enable brands to launch new territories, run loyalty programs, market products, and drive direct orders from retailers/wholesalers. With a strong focus on digitizing and simplifying the supply chain, Badho empowers distributors by providing a seamless ordering experience, attractive reward programs, and business growth opportunities. About the Role : We are looking for a driven and detail-oriented Performance Marketing Associate to join our team in Gurgaon. This role will focus on executing performance marketing campaigns across Meta Ads, Google Ads, as well as managing WhatsApp marketing for order generation, lead generation, awareness, and conversions in the FMCG B2B space. Key Responsibilities : Plan, launch, and optimize lead generation and awareness campaigns via Meta Ads, Google Ads, WhatsApp Marketing, and Email Marketing Set up and manage conversion-focused ad campaigns, track performance, and report on key metrics Execute and manage WhatsApp marketing campaigns for communication, engagement, conversion, and retention Work closely with sales and operations teams to align marketing efforts with business goals Create ad copies, landing page briefs, and messaging tailored to wholesalers and distributors in the FMCG industry Continuously analyze performance data and suggest improvements to increase ROI Requirements : Prior experience in digital marketing, especially in performance marketing or WhatsApp campaign management Hands-on experience with Meta Ads Manager and the Google Ads platform Familiarity with WhatsApp Business API or relevant tools like Interakt, Zoko, etc., is a plus Strong analytical and communication skills Understanding of the FMCG wholesale or distribution ecosystem is preferred Ability to work onsite from our Gurgaon office Preferred Qualifications : Bachelor's degree in Marketing, Business, or related field What We Offer : A fast-paced, collaborative environment Opportunity to learn and grow in performance marketing and B2B digital strategy Hands-on experience with real campaign management and tools Mentorship and growth opportunities within the team

Job Title: New User Acquisition & Growth Manager Job Location: Bangalore Job Type: Full-Time Experience: 4-5 years Key Responsibilities: User Acquisition (Installs): Design, execute, and optimist user acquisition campaigns, primarily focused on driving app installs. Lead A/B testing and conversion optimization efforts across marketing channels, landing pages, and user flows. Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influence marketing, partnerships) to increase app installs and engagement. Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI. Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking. A/B test campaigns and creatives to maximize conversion rates and overall effectiveness. Collaborate with third-party agencies and internal teams to expand reach and maximize user growth. Business Growth: Design and implement growth strategies across the funnel (acquisition, activation, retention) Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention Build models to forecast user growth, CAC, LTV, and ROI across various channels Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution. Support targeting, segmentation, and personification efforts through customer insights. Provide actionable recommendations to drive improvements in conversion rates, user engagement Collaboration & Reporting: Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns. Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health. Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results. Requirements: MBA from a Top-Tier college preferred, Business, Communications, marketing or a related field. 5-7 years of experience in user acquisition for mobile applications, with a proven track record of driving installs and engagement. Strong experience in digital marketing channels, including social media (Facebook, Instagram, etc.), Google Ads, and programmatic advertising. Familiarity with SEO, content marketing, and influence marketing is a plus ****** Candidate Should tier 1 collage ****** Candidate Should be comfortable to relocate Bangalore location ****** Candidate Should have experience in Digital Marketing Manager ****** Notice periods Should be 0-60 Days ****** Only Internet or Fashion Industry Company Can apply ****** Candidate Pass out Years should 2019-2021 ****** We do have opening for manager also pass out years 2022-2024 KINDLY PLEASE GO THROUGH THE JD AFTER THAT APPLY ..............................

Responsibilities: * Manage paid marketing campaigns across Google Ads, Meta & LinkedIn * Collaborate with cross-functional teams for user acquisition strategies * Optimize performance through data analysis and experimentation

TLDR Mandatory requirement: 1. Only people from Swiggy, Blinkit, Zepto, Zomato, Instamart, Country Delight, BigBasket, JioMart Grocery, Flipkart Minutes, Amazon Tez/Now, Dunzo etc can apply. PLEASE do not apply if you are not from a similar startup 2. Experience of Growth mandatory - You would be setting up the Q-Com vertical for the retail giant 3. Experience in Marketing is mandatory. 4. Preference to people in and from Kolkata . Other location is Bangalore . 5. MBA Mandatory & from a Tier 1 Campus Detail requirements given below - Are you a dynamic and results-driven leader with a passion for scaling businesses in the digital commerce space? We are seeking an eCommerce - Growth & Marketing Lead to join a profitable quick commerce platform within a well-established retail group. This is a high-impact role driving aggressive growth and market expansion for a key business unit. What You'll Do: - Acquisition Focused: Develop and execute aggressive growth and market expansion strategies, particularly for new city launches and scaling existing ones from a small base. Plan and execute impactful marketing initiatives across both digital (performance marketing, paid media, SEO/SEM for traffic, CRM) and offline/BTL channels to drive customer acquisition. Customize product assortments to match market-specific demands. - Retention Focused: Implement personalized customer engagement and communication strategies to improve retention and Lifetime Value (LTV). Strengthen brand awareness through effective marketing, including offline activities. Collaborate cross-functionally with Data, Product, and Creative teams. - Conversion Focused: Monitor and analyze campaign performance, making data-driven decisions. Own or significantly influence P&L for the growth function, optimizing marketing budget allocation for maximum ROI. Establish, track, and report on key growth metrics (Traffic, Sales, CAC, LTV, Conversion Rates, AOV, etc.). Take full ownership of driving platform traffic and increasing order volumes, aiming for ambitious targets. What We're Looking For (Critical Qualifications & Experience): - Industry Experience (MUST-HAVE - Highest Priority): Direct and RECENT experience in a significant GROWTH LEADERSHIP role (e.g., Growth Manager, City/Regional Lead, Expansion Manager) at a known QUICK COMMERCE platform (e.g., Swiggy Instamart, Zepto, Blinkit). Strong experience in E-grocery (e.g., BigBasket, JioMart Grocery) or highly relevant D2C essentials will also be considered. - Market Expansion & Launch Expertise (CRITICALLY IMPORTANT): Proven, quantifiable success in launching and rapidly scaling quick commerce or e-grocery operations in new cities/markets (0 to 1 growth). - P&L Influence/Ownership & Metrics Driven (MUST-HAVE): Clear evidence of managing or significantly influencing a P&L. Strong track record of owning and achieving targets for key e-commerce growth metrics (Orders, GMV, AOV, CAC, LTV, Conversion Rates, Traffic, Retention). - Holistic Growth Levers Mastery (MUST-HAVE): Demonstrated experience in using a comprehensive set of growth levers: Marketing (Digital - Performance Marketing, Paid Media, SEO/SEM, CRM tools; AND Offline/BTL), Category Influence (assortment planning, pricing strategies), and Operational Acumen (understanding of store operations, last-mile logistics impact). - Educational Pedigree & Experience Quantum (Highly Preferred): MBA from a Tier 1 institution (e.g., IIMs A/B/C/L/K/I, FMS, XLRI, ISB, SPJIMR, MDI). Ideally, 2-3 years of impactful, hands-on experience POST-MBA. - Location Context (Significant Advantage): Direct experience managing and driving growth in Kolkata or similar Eastern Indian markets within Q-Commerce, e-grocery, or highly relevant e-commerce. - Leadership & Traits (MUST-HAVE): Proven experience leading and motivating teams. A self-starter, problem-solver with a "roll-up-your-sleeves" attitude, capable of building initiatives from scratch and taking full ownership in a high-pressure, fast-paced environment. Excellent analytical, project management, communication, and stakeholder management skills. Creative mindset to design innovative marketing and growth strategies. If you are a 0 to 1 thinker and operator ready to drive high-impact growth, we encourage you to apply!

Job Description Were looking for a Performance Marketing Manager to lead and scale all paid campaigns for Quicoo , a bold new super app launching across Rideshare and Courier verticals in Australia. This is a remote full-time role (India-based) where you’ll take full ownership of paid user acquisition , optimize campaign ROIs , and drive installs, leads, and conversions across Meta, Google, and app platforms. You’ll work directly with a fast-moving team focused on results, not fluff. Key Responsibilities: Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and UAC (App campaigns). Drive customer installs, driver signups, and business leads through strategic ad funnels. Optimize CPI, CPL, CAC, CTR, CPM, ROAS using data-driven experimentation and daily campaign insights. Build custom audiences, retargeting flows, and A/B tests across creative formats and platforms. Work with the creative/content team to produce high-performing visuals and copy. Track and report on campaign performance through dashboards and marketing audit scorecards. Own and manage the entire paid growth engine from top-of-funnel traffic to bottom-line results. Required Skills: 3–6 years of experience in performance marketing , preferably in B2C, mobile-first businesses. Proven expertise in Meta Ads, Google Ads, and App Install Campaigns (UAC) . Deep understanding of marketing KPIs: CAC, LTV, CTR, CPM, CPI, CPL, ROAS . Hands-on experience using GA4, Firebase, Mixpanel , or equivalent tools. Familiarity with UTM tracking, attribution tools (Branch, AppsFlyer), and funnel performance audits . Ability to work independently, meet weekly goals, and iterate based on data insights. Preferred Qualifications: Graduate in any discipline (Marketing, Business, or Communications preferred) MBA/PGDM in Marketing or Digital Marketing is a plus (not mandatory) Prior experience in rideshare, courier, mobility, or on-demand tech products is a strong bonus Perks: 100% remote role – work from anywhere in India Competitive monthly compensation Direct ownership of growth performance and outcomes Freedom to test, fail, and scale fast Be part of a global team launching in real cities with real-world impact

Position Summary: We are looking for Associate Product Managers/Product Managers to own, ship & run mobile games at rocket speed Its a fast-paced, high-adrenaline job, with plenty to learn and build If you enjoy crunching numbers, are never satisfied with the products around you, and have always wanted to build things your way, youll love this job. The Role You will build games from scratch, and manage them over their life cycle. This is a hands-on leadership role that includes end-to-end ownership of the product road map, writing game/feature specs, analyzing key performance metrics and driving business results. What were looking for Quite simply, were looking for smart, creative product people who can drive results quickly, at high quality We care most about impeccable analytical skills, solid business judgment, ability to prioritize ruthlessly, and willingness to get your hands dirty It would help if you had an appreciation for the finer details of product design & usability It would really help if you had prior experience with web/mobile consumer products, user acquisition, growth strategy It would really, really help if you demonstrated product leadership in the past

We are seeking a dynamic Assistant Category Manager to join our Category Management team. In this role ,you will plan, execute, and own category content, driving the growth and performance of specific product categories. You will talk to and understand buyer and seller insights, helping drive matchmaking between the two to enhance platform engagement. By leveraging data-driven strategies, you will analyze data to plan category specs, pricing, churn reduction, platform traffic, and lead scalability, while driving the innovation agenda to make IndiaMart the go-to platform for B2B transactions. Roles and Responsibilities Plan, execute, and own category content to ensure product listings are accurate, SEO-optimized, and appealing to buyers. Business Development: Ensure best brands, SMEs, vendors, suppliers from across the country are onboarded on marketplace Competitive Quality Catalogs: Drive to acquire good quality catalogs with accurate product prices & specifications, high quality images and hottest seller products Operational Efficiency: Work across operations, part time associates, cross functional teams, product management department to ensure smooth and fast functioning to achieve targets in given time period Develop and maintain a comprehensive category map for different product categories, ensuring clarity and ease of navigation for users Contribute to ideation towards making category pages ideal for both buyers and sellers, such as adding dynamic filters or personalized content Desired Candidate Profile Education qualification - B.Tech Good communication skills Analytical data driven detail-oriented approach Perfect opportunity for highly motivated and dynamic candidates looking to move into online ecommerce industry Key Skills Required Should be an effective communicator with ability to persuade/ negotiate with different team/stakeholders Should be a strong team leader & capable of handling large teams Establish and foster strong working relationships with multiple stakeholders & proven experience leading cross-functional projects Strong numerical and analytical aptitude & experience of using customer data to identify and prioritize opportunities

About the Role: We are looking for a data-driven Growth Manager to drive user acquisition, engagement, retention, and monetization for our mobile gaming products. This role will focus on scaling player growth, optimizing revenue streams, and enhancing user experiences through strategic and performance-driven initiatives. Key Responsibilities: User Acquisition & Performance Marketing - Develop and execute multi-channel growth strategies (Google Ads, Meta, influencer networks, ASO). - Optimize campaigns to improve key metrics (CPI, CAC, ROAS, LTV). - Drive organic and viral growth through community engagement and referral programs. Player Engagement & Retention - Implement data-driven retention strategies, loyalty programs, and in-game incentives. - Work closely with product teams to enhance user experience and reduce churn. Monetization & Revenue Optimization - Identify and optimize monetization strategies (in-app purchases, ad revenue, partnerships). - Conduct A/B testing on promotions, pricing models, and content strategies. Data & Analytics: - Analyze user behavior, market trends, and competitor insights to refine strategies. - Utilize analytics tools (Google Analytics, Appsflyer, Mixpanel, Adjust) for performance tracking. What we are looking for: - Experience in driving growth in the mobile domain. - 3-5+ years of experience in growth marketing, user acquisition, or a related role in gaming. - Strong understanding of gaming ecosystems, player behavior, and gaming communities. - Expertise in performance marketing, ASO, and user acquisition strategies. - Proficiency in analytics tools (Google Analytics, Mixpanel, Adjust, etc.). - Passion for gaming and deep knowledge of industry trends. Why Us - High-growth startup with a fast-paced learning environment. - Performance-based bonuses & competitive salary. - Medical insurance for you and your family. - Company-sponsored learning & upskilling opportunities. - Casual work culture, team outings, and free meals/snacks. Apply Save Save Pro Insights

About Hevo Ever wondered what Wheely, ScratchPay, Neo4J, Swiggy, Curefit, Lendingkart, and 500+ Data-Driven companies across the globe have in commonThey all use Hevo Data's fully managed Automated Pipelines to consolidate their data from multiple sources like Databases, Marketing Applications, Cloud Storage, SDKs, Streaming Services, etc. Hevo Data is a Bangalore-based B2B SaaS company building best-in-class technology to help non-technical people leverage the data to make better decisions. Hevo powers more than 1200+ companies across 40+ countries in domains such as e-commerce, financial technology, and healthcare. We have raised $43M from investors such as Sequoia Capital, Chiratae, and Qualgro. Currently, we are a team of 250+ people and are looking forward to our next phase of hyper-growth! Founders , Manish and Sourabh, are IIT Roorkee Alumnus. Both of them are serial entrepreneurs and built and sold a venture funded start-up SpoonJoy (funded by Elevation Capital and Angels Investors such as Sachin Bansal (Founder of FlipKart), Sahil Barua (Founder of Delhivery). Our mission is to Build a best-in-class technology product from India for the world! Please visit our us www.hevodata.com to know more about us about we do and visit - our careers page - hevodata.com/careers What we do Hevo is an Automated Data Pipeline that helps companies consolidate data from multiple data sources such as Databases, Marketing Applications such as Hubspot, Mixpanel, Amplitude, Facebook Ads, Google Ads, Google Analytics, Appsflyer, etc. To truly understand their customers and answer complex business questions, companies need to unify data from multiple systems. As a prerequisite to answering these questions, data needs to be prepared for analysis. This requires businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Hevo makes this process easier for businesses by cutting down the amount of time spent in extracting and preparing data from a few weeks to a few minutes through a No-Code Platform. Product Manager - Growth We're looking for a Product Manager - Growth to create and run an experimentation roadmap with the goal of converting incoming website traffic to paying customers. This is a cross-functional role and involves building, launching, and iterating on the product-centered growth experiments with a key focus on customer acquisition funnel optimization. The role will offer immense opportunities to understand the dynamics of software product users and build processes to influence the buying process for this segment. You will work hands-on with cutting edge analytics and experimentation tools to build high converting user flows. This is a fantastic career-defining opportunity for a driven professional who enjoys a role filled with challenges, depth, and autonomy. More on what a Growth Product Manager does https://www.productled.org/foundations/the-rise-of-the-growth-product-manager Responsibilities: - Own the product roadmap for the Hevo website, work with the marketing team to launch new programs that focus on customer acquisition funnel optimization. - Conceptualize and build new strategies for increasing visitor-to-lead conversion by optimizing various aspects such as the product landing pages, sign-up flow, onboarding, email campaigns, and more. - Design and execute multiple A/B and multivariate tests to optimize conversion across different steps of the acquisition funnel. - Work closely with Business, Engineering, and Analytics teams to define and execute growth experiments. - Identify success metrics and set up processes to analyze and track funnel performance using cutting-edge analytics products. - Actively measure conversion across the acquisition funnel, interpret trends and identify opportunities to innovate and improve. - Define OKRs and produce meaningful Funnel KPI dashboards and deliver weekly and monthly performance reports with actionable insights for the product, marketing, business, and leadership teams. Requirements: - 4+ years of growth product management experience, with a proven track record of optimizing conversion funnels and driving growth. - Excellent problem-solving skills with a strong ability to break down problems and understand customer journeys. - Strong analytical skills, comfort with handling data sets and deriving insights or building attribution models using the data. - Results-oriented with strong communication skills, attention to detail, ability to manage multiple projects and stakeholders. - Experience with analytics tools such as Google Analytics, Mixpanel, Optimizely, etc. - Good proficiency in Excel; proficiency in SQL is preferable. - B.E / B.Tech graduate with a very strong academic track record throughout. - A proactive, self-driven, and diligent individual who can thrive in an environment that is constantly changing, frequently uncertain, and at times chaotic. Apply Save Save Pro Insights

jobDescription:We re seeking a dynamic Growth Marketing Manager with a strong background in digital strategy and performance marketing The candidate should be a graduate with relevant certification courses and hands-on experience driving user acquisition, brand visibility, and engagement across digital platforms

What is this role about? Assistant Manager/Manager, Product-led Growth (PLG) will drive the user acquisition, engagement, retention, and growth for McGraw Hill digital learning products by leveraging product-led growth strategies. Reporting into Associate Director, Digital Solutions and Demand Generation, this role is pivotal in executing the growth plans for McGraw Hill Indias Digital Test Preparation business. This person will work closely with the product manager(s) and members from the technology and engineering, content and demand generation teams to identify and execute the ROI-driven PLG for digital learning products, in alignment with overall business strategy. The role requires blend of product thinking, marketing acumen, understanding of consumer psychology and data analytics. What you will be doing: 1. SCALE USER ACQUISITION Design and execute flows to scale organic user acquisition through product driven interventions like onboarding optimizations, trial experiences, referral programs, gamifications, etc. Boost product discoverability and new user traffic by creating and executing comprehensive on-page and off-page SEO plans, app store optimizations, search engine and GenAI indexing optimizations. Partner with Demand Generation team to ensure alignment between marketing efforts and PLG initiatives. 2. DRIVE USER ENGAGEMENT Identify and map user personas for target consumer segments and work on strategies to increase user engagement with the product using push notifications, email sequences, WhatsApp campaigns and gamified experiences, etc. Analyse consumption data for key product offerings to feed consumer behaviour insights into content strategy. Create channels to capture user feedback and develop insights from them to feed into the overall product roadmap. 3. USER RETENTION AND GROWTH Drive free-to-paid conversion funnel through targeted interventions. Utilize product-driven levers to up-sell and cross-sell premium products to existing users. Optimize the free-to-paid user journey, ensuring seamless transitions with compelling in-app messaging, offers, and personalized nudges. Optimize pricing strategies and freemium models to improve overall paid users funnel and ARPU(Avg Revenue per user). Collaborate with product team to identify core value propositions of premium offerings around which targeted campaigns can be planned and executed. 4. PRODUCT DATA ANALYTICS Use data to track and improve performance of product-led growth initiatives. Own the analytics and reporting of product usage, user growth, engagement, and retention metrices. Conduct in-depth analysis of user behaviour to identify opportunities for feature enhancements and product market fitment gaps. 5. EXPERIMENTATIONS AND A/B TESTING Run continuous growth experiments and A/B tests on product features, messaging, and growth campaigns. Iterate based on user behaviour insights, user feedback, and consumption data analytics. Work with Product and Engineering team to implement user flows that support P What you need to be considered: 2-3 years of experience in driving product-led growth, particularly in B2C models. Deep understanding of product design principles, user experience (UX), user interface (UI). Understanding of technology and latest trends, especially for their applications in education sector. Knowledge of SEO strategies and tools to execute them. Familiarity with product funnels, user journey mapping, and conversion strategies. Experience of A/B testing on features and campaigns, conversion rate optimization and user retention techniques. Strong analytical and problem-solving skills. Excellent written and verbal communication skills.