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5.0 - 12.0 years

3 - 5 Lacs

coimbatore, tamil nadu, india

On-site

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives for our innovative mobile application that helps clients manage their visiting cards and client data management. This role is perfect for a marketing professional who thrives in a fast-paced environment and has a passion for driving lead generation, building brand awareness, and establishing strategic partnerships in the mobile app industry. Key Responsibilities Lead Generation & Customer Acquisition Develop and execute comprehensive lead generation strategies to drive qualified prospects for our mobile application Create and manage multi-channel campaigns across digital platforms, social media, and traditional marketing channels Implement data-driven approaches to identify and target potential customers in the business networking and client management space Track and analyze lead conversion rates, customer acquisition costs, and ROI metrics Collaborate with sales team to ensure smooth lead handoff and conversion optimization Event Marketing & Strategic Partnerships Event Participation: Actively attend industry conferences, trade shows, networking events, and business meetups to represent the company and generate qualified leads Partnership Development: Identify, evaluate, and pursue strategic partnerships with event organizers, business associations, and industry groups MOU Negotiations: Lead negotiations and execute Memorandums of Understanding (MOUs) with event hosts, venue managers, and strategic partners Event Strategy Planning: Develop comprehensive event marketing strategies including pre-event promotion, on-site execution, and post-event follow-up Relationship Management: Build and maintain long-term relationships with key industry stakeholders, event organizers, and potential partners Trade Show Management: Coordinate booth setup, promotional materials, staff training, and lead capture systems for trade show participation Partnership ROI Analysis: Measure and report on partnership effectiveness and event participation outcomes Strategic Planning & Analytics Market Research: Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape in the business card and CRM mobile app space Campaign Planning: Develop detailed marketing plans with clear objectives, timelines, budget allocation, and success metrics Budget Management: Manage marketing budgets effectively to ensure optimal ROI across all campaigns and initiatives Product Collaboration: Work closely with product development team to align marketing messages with app features and user feedback Marketing Automation: Implement and manage marketing automation workflows for lead nurturing and customer engagement Competitive Analysis: Monitor competitor activities, pricing strategies, and market positioning to identify opportunities Requirements Overall Experience: 5+ years preferred Lead Generation: 2-4 years of B2B lead generation experience Event Marketing: 2-5 years of trade show and conference marketing experience Digital Marketing: 3-5 years across multiple digital channels

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10.0 - 14.0 years

0 Lacs

karnataka

On-site

As a part of the PhonePe Group, we prioritize creating an environment that enables you to perform at your best every day. We believe in empowering our employees and entrusting them to act with integrity. From the moment you join us, you will have ownership of your work, allowing you to see your projects through from start to finish. Embracing a passion for technology is integral to our culture at PhonePe. If you are driven by the idea of developing technology that impacts millions, engaging with some of the brightest minds in the country, and pursuing your aspirations with purpose and efficiency, we invite you to be a part of our team! Share.Market is an initiative by PhonePe that aims to revolutionize how India engages in the stock market. It offers an online investment and trading platform where users can explore and invest in a variety of financial instruments such as stocks, ETFs, WealthBaskets, Mutual Funds, and Derivatives. Our focus is on intelligent investing, providing customers with technology-driven tools for informed decision-making, educational content to enhance awareness, and a product landscape that continually evolves. We are currently looking for a dynamic and experienced Head of Growth for share.market to drive the rapid and sustainable scaling of our stock broking business. This key role involves spearheading growth initiatives focused on customer activation that yield tangible results. Reporting directly to the CEO, the individual will collaborate closely with the cross-functional leadership team to develop and execute strategies aimed at attracting new investors and traders to the platform. **Key Responsibilities:** - Identify and analyze key metrics to evaluate and validate growth initiatives. - Develop, execute, and oversee growth strategies to enhance user acquisition, activation, and retention. - Conduct tests and experiments to positively impact customer acquisition, conversion, retention, and lifetime value. - Cultivate a deep understanding of customer behavior and requirements. - Strategize methods to expand the company's marketing presence across channels and drive growth. - Build growth strategies, identify crucial growth metrics and opportunities, and implement campaigns or tactics to achieve these metrics. Utilize analytical tools to monitor the success of these strategies, continuously testing and refining them. - Lead a team, offer mentorship and guidance to promote quality and innovation. Foster a culture of ongoing learning and enhancement within the team. **Key Requirements:** - 10+ years of experience in growth roles, or exclusive experience in the broking industry. - Strong analytical, leadership, prioritization, and project management skills. - Previous experience collaborating with Product, Engineering, Research, Marketing, and Analytics teams. - Ability to work cross-functionally and engage with diverse teams to accomplish business growth objectives. - Stay updated on financial markets, regulatory changes, and industry trends, particularly within the Indian Capital Markets context. - Preferred: Experience in growth roles within the Capital Markets ecosystem, specifically in Stock Broking in India. Joining PhonePe as a full-time employee comes with a range of benefits, including insurance coverage, wellness programs, parental support, mobility benefits, retirement packages, and more. Our work environment encourages creativity, offers opportunities to take on diverse roles, and is filled with exceptional individuals. We invite you to explore more about PhonePe on our blog and consider becoming a part of our team for a rewarding professional journey. Life at PhonePe is exciting and fulfilling, and we look forward to welcoming passionate individuals who are ready to contribute to our innovative and dynamic workplace.,

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2.0 - 6.0 years

0 - 0 Lacs

tamil nadu

On-site

You are a talented Health Sales Specialist who will be responsible for developing and executing marketing strategies to drive user acquisition, engagement, and retention. Your key responsibilities will include developing and implementing marketing strategies, connecting with patients to convert them into sales for online medical consultations, collaborating with the Business Development team to create promotional materials, analyzing data to measure the success of marketing strategies, staying updated with industry trends, executing email marketing campaigns, managing social media accounts, monitoring website and app analytics, and coordinating with the product team to align marketing initiatives with product updates. To qualify for this role, you should have a Bachelor's/Master's degree in a Biomedical Background, Marketing, or a related field, along with a minimum of 2 years of experience in a similar role. Experience in the healthcare industry is a plus. You should possess strong communication and interpersonal skills, a proven track record of meeting or exceeding sales targets, the ability to work independently and as part of a team, strong organizational and time management skills, and proficiency in Microsoft Office. In return for your hard work and dedication, we offer yearly bonus & increment, complimentary lunch thrice a week & breakfast on Saturdays, health insurance policy, sick days off, ESI & EPF benefits, commuting support, and team building activities.,

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0.0 - 4.0 years

0 Lacs

karnataka

On-site

Job Description: SuperAGI, a pioneer in the field of Artificial General Intelligence, is dedicated to revolutionizing the landscape of AI technology with cutting-edge research and innovative products. Our vision is to reshape the future of applications by offering intelligent, autonomous solutions that drive unparalleled efficiency and growth. At SuperAGI, we envision a world where artificial intelligence seamlessly collaborates with human intelligence to achieve extraordinary outcomes. If you are enthusiastic about AI and aspire to contribute to a team that is defining the future, SuperAGI welcomes you. As a Growth Hacking Intern at SuperAGI, you will play a pivotal role in identifying and implementing innovative marketing strategies geared towards accelerating our customer acquisition, engagement, and retention initiatives. Your responsibilities will involve harnessing data-driven insights, experimenting with diverse channels, and optimizing marketing processes to foster exponential growth. Responsibilities: Collaborate with product teams to identify features or enhancements that can drive user engagement, retention, and growth, informed by data and user feedback. Develop and execute strategies to attract new customers to our range of diet plans, including optimizing online advertising campaigns, social media engagement, content marketing, influencer partnerships, and referral programs. Regularly monitor key performance indicators (KPIs) and metrics pertaining to user acquisition, conversion rates, user engagement, and retention, utilizing data insights to drive informed decisions and refine growth strategies. Design and implement viral loops and referral programs to incentivize users to refer others to our products or services. Continuously experiment with new growth strategies, channels, and tactics to identify novel expansion opportunities. Stay abreast of industry trends, competitive landscape, and emerging technologies that could impact the company's growth strategy through market research. Qualifications: Hold a Bachelors/Masters degree in Marketing, Business, or a related field. Possess prior internship experience in digital marketing, growth hacking, or a similar role. Fresh Graduates are encouraged to apply. Demonstrate a strong understanding of digital marketing channels such as SEO, SEM, email marketing, content marketing, and social media. Exhibit expertise in growth hacking strategies and tactics. Be proficient in web analytics tools such as Google Analytics, Mixpanel, etc. Have a strong knowledge of A/B testing, conversion optimization, and user acquisition strategies. Possess the ability to analyze data, derive insights, and take actionable steps based on findings. Showcase excellent problem-solving, communication, and project management skills.,

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5.0 - 10.0 years

0 Lacs

lucknow, uttar pradesh

On-site

We are looking for a visionary Co-Founder who is not only a marketing expert but also willing to invest in our innovative vision. Befog is a rapidly growing IT and digital innovation company that specializes in creating scalable solutions across various industries such as tech, design, travel, e-commerce, and fashion-tech. Our focus is on innovation, impact, and agility, as we strive to deliver meaningful digital experiences and solve real-world problems through technology. As a Co-Founder, you should have a proven track record or a strong interest in startups, IT services, SaaS, or digital product development. You should have 5-10 years of experience in digital/growth marketing, branding, or performance advertising. We are looking for someone who comprehends the essence of being a founder rather than just a Chief Marketing Officer. Additionally, you should be comfortable with investing 12-18 Lakhs and possess expertise in creating brand awareness, user acquisition strategies from scratch, user behavior analysis, storytelling, funnel optimization, and scaling. Your responsibilities will include defining and executing our complete marketing and brand strategy, crafting launch and growth campaigns to generate substantial traction, establishing the initial growth stack comprising tools, analytics, automation, and retention loops, co-leading fundraising efforts, shaping the founding team and startup culture, and more. In return, you will receive the title of Co-founder with significant equity, the freedom to experiment, make swift decisions, and play a pivotal role in crucial decisions, becoming a prominent face of the company to investors and customers, long-term impact and financial benefits, and the opportunity to be part of a legacy rather than just a job. You will also be expected to invest 12-18 Lakhs towards finalizing the MVP and infrastructure, funding early marketing initiatives, onboarding processes, user acquisition strategies, and kickstarting operational activities while gearing up for larger funding rounds. Join us on this remarkable journey where belief is not just about capital but about sharing a profound conviction in what we are building together.,

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10.0 - 14.0 years

0 Lacs

haryana

On-site

If you're a seasoned growth leader with a proven track record in D2C or consumer internet in India, an insatiable curiosity for scaling businesses, and a knack for identifying and executing the strategies that drive breakthrough results, this is your ultimate challenge. You will be pivotal in bringing cutting-edge innovations like our AI-powered skin/hair analyzer and DermaGPT, our proprietary derma/health assistant, to every corner of the market. In this role, you will define and own a comprehensive, data-driven growth strategy that integrates marketing, product, and operations to drive aggressive user acquisition, engagement, and retention across all Clinikally offerings. You will continuously identify, evaluate, and prioritize new growth opportunities, channels, and tactics, from performance marketing and SEO to partnerships, viral loops, and referral programs. Building, mentoring, and inspiring a high-performing growth organization will be key, fostering a culture of rapid experimentation, data-driven decision-making, and accountability. Your responsibilities will also include implementing a robust A/B testing and experimentation framework, owning growth analytics, dashboards, and reporting, collaborating cross-functionally with Product, Engineering, Marketing, and Operations teams, and maintaining a deep understanding of the Indian consumer landscape and market trends. Additionally, you will strategically allocate and manage significant growth budgets to achieve ambitious growth targets. The ideal candidate will have 10+ years of progressive experience in growth roles, with at least 3-5 years in a senior leadership position within high-growth D2C or consumer internet businesses in India. You should have a proven track record of designing and executing full-funnel growth strategies that drive user acquisition, engagement, and revenue growth. Exceptional analytical capabilities, deep expertise across diverse growth channels, strong leadership skills, strategic thinking, outstanding communication skills, and a true entrepreneurial spirit are essential for success in this role. Clinikally offers significant ESOPs, competitive compensation, high impact and ownership, accelerated learning opportunities, a dynamic and collaborative culture, health and wellness benefits, and the chance to work at the forefront of AI-powered health and D2C innovation in one of the world's most exciting markets. To apply for the position of VP of Growth at Clinikally, please send your resume and a compelling cover letter detailing why you are the ideal candidate for the role and how you envision scaling Clinikally's reach and impact across India.,

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5.0 - 9.0 years

0 Lacs

mira bhayandar, maharashtra

On-site

Join us in building the future of Cirrus. We are seeking a Marketing Head who can lead our growth efforts, shape our brand, and drive campaigns that convert. If you thrive on strategy, storytelling, and scale, we want to talk to you. As the Marketing Head, you will be responsible for managing all marketing efforts, including planning, research, advertising, communications, and public relations in line with our objectives. In this role, you will have ownership of various key responsibilities: - Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output - Build and mentor a high-performance marketing team - Drive user acquisition and retention through data-backed strategies - Own end-to-end execution of campaigns across channels - Collaborate with product, sales, and leadership teams to align vision - Oversee marketing expenses and resources, including relationships with external vendors, advertising, and media firms The ideal candidate will possess the following qualifications: - 5+ years of experience in marketing leadership roles, preferably in B2C/B2B SaaS - Proven success in scaling startups or tech-first brands - Hands-on experience in performance marketing, SEO, and content - Strong creative and analytical skills - Excellent storytelling and team-building abilities - Excellent written and verbal communication skills - Strong multitasking and project management skills If you are passionate about driving marketing initiatives, shaping brand identity, and leading a high-performance team, we encourage you to apply for this exciting opportunity. Join us in shaping the future of Cirrus and making a significant impact on our growth journey.,

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1.0 - 3.0 years

3 - 3 Lacs

kolkata

Work from Office

Role & responsibilities 1. D2C Quick Commerce Sales & Digital Marketing Manage and grow sales on Blinkit, Swiggy Instamart, BigBasket, Amazon, Flipkart and other quick-com and e-com platforms. Optimize product listings with engaging images, SEO keywords, and strong copy. Plan and execute ROI-driven ad campaigns using Facebook, Instagram, and Google. Leverage AI marketing tools for audience targeting, content creation, and market trend analysis. Coordinate influencer collaborations and manage content for brands. 2. HORECA Sales 5-Star Hotels (Metro Cities) Identify, connect, and pitch to F&B Managers, General Manager, Director Purchase, and Chefs in luxury hotels for the tea brand. Conduct tea-tasting sessions, product showcasing to secure product placement in rooms , tea lounges and in banquet services. Build long-term relationships with hotel chains and secure repeat orders. 3. Cross-Functional Collaboration Work with the founders , production & operation teams to ensure timely work delivery. Report market feedback, competitor activity, and campaign performance directly to founders. Suggest ideas for new product launches for Hotels and Online retails. Strategy plan for scaling both D2C & HORECA channels for each quarter. Deliver weekly performance reports with actionable recommendations. Preferred candidate profile We need a smart female candidate from FMCG background, confident in B2B clients acquisition, meeting and coordination , specialised in digital marketing, responsible for brand sales growth, self-driven, multi-tasker, comfortable working in start-up culture.

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1.0 - 6.0 years

6 - 10 Lacs

mumbai

Work from Office

Were hiring a Marketing Head to lead growth at Websites.free our free website builder initiative under Websites.co.in. The role involves driving user acquisition by engaging with small businesses, student communities, and startup ecosystems. You'll be expected to lead collaborations, build distribution channels, and scale campaigns across digital and offline touchpoints. Ideal candidates will have: Experience scaling B2C apps or consumer internet products Hands-on exposure to partnerships and brand collaborations A bias for execution and ownership across growth funnels You'll work closely with the Founders Office and product teams to build one of the most accessible web presence tools in India.

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7.0 - 12.0 years

9 - 13 Lacs

mumbai suburban, mumbai (all areas)

Work from Office

Position : Marketing Operations Manager Location : Onsite, Andheri E. Mumbai EC-Council (www.eccouncil.org) is the worlds largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide. Position Overview: The Marketing Operations Manager should possess a strong understanding of contemporary marketing tools and strategies while demonstrating the capability to oversee end-to-end execution of integrated digital marketing campaigns. The person will collaborate closely with the marketing team and various support functions to ensure the timely launch of campaigns. Responsibilities: Brand Management: Monitoring market trends, consumer behavior, and competitor activities to develop a brand strategy and customer journey that connects the company with its products. Marketing and Campaign Strategy & Execution: Creating and maintaining a marketing calendar along with strategizing and planning digital marketing campaigns, including email, social media, SEO, advertising, and more. Go-To-Market Strategy: Developing GTM strategies for product launches, including market research, competitive analysis, messaging, and positioning. Pitch Decks Creation: Creating compelling pitch decks for GTM, sales, stakeholder meetings, and partnerships, integrating data insights, visual storytelling, and persuasive messaging. Cross-Department Coordination: Managing interdepartmental day-to-day coordination (tracking progress, timelines, and deliverables) for the production of marketing collaterals (banners, social media posts, contextual ads, landing pages, etc.) and ensuring that they follow the quality guidelines and brand guidelines. Asset & Content Management: Coordinating transfer of assets between brand and affiliates, agencies, etc. B2B Outreach & Partnerships: Contacting potential B2B clients, influencers, and affiliates via messages, emails, and phone calls to explore partnership opportunities, establish rapport, deliver platform demonstrations, negotiate deals, etc. Affiliate & Publisher Onboarding: Onboarding affiliates and publishers and providing them with end-to-end marketing support. Database Growth & Lead Generation: Building and enriching the existing database of prospects/customers for B2B and affiliate marketing via an in-house website, LinkedIn, ZoomInfo, etc. Performance Tracking & Reporting: Monitoring and tracking key performance indicators and creating reports. Requirement Graduate with at least 7-10 years of experience in marketing operations, business development, or a similar role. A pleasant disposition, excellent written and spoken communication skills, and high enthusiasm levels. Proficiency in using Microsoft Office Suite (Excel, Word, PPT) Education UG: Any Graduate PG: Any Postgraduate/ Post-Graduation Not Required Additional Information: We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate on the basis of such characteristics or on the basis of any other status that is protected by the laws or regulations in the locations where we work. EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need reasonable accommodation to complete the process, please contact us at ecchr@eccouncil.org and let us know how we may assist you. To be eligible to apply for this job, you must be able provide proof that you are either a citizen of the country or have legal authorization to work in the country where this job is posted and must be residing in the same country. Our Privacy Policy outlines how we collect, use, and protect your personal data during the recruitment process. You can share your resumes to gabriela.cherayath@eccouncil.org or share within your network.

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10.0 - 18.0 years

15 - 20 Lacs

pune

Remote

Company: Trinamix Inc. Position: Oracle Cloud Manufacturing Consultant Experience: 7+ Years Location: Remote Employment Type: Full-Time About Us Trinamix Inc. is a leading Oracle Cloud Implementation Partner, recognized for delivering innovative and scalable solutions across the globe. We specialize in Supply Chain, Manufacturing, and Finance transformations, helping enterprises unlock the full potential of Oracle Cloud Applications. Role Overview We are looking for an experienced Oracle Cloud Manufacturing Consultant with a strong background in Oracle Fusion Manufacturing and related Supply Chain modules. The ideal candidate will have end-to-end implementation experience, strong client-facing skills, and the ability to translate business requirements into effective Oracle Cloud solutions. Key Responsibilities Lead and participate in Oracle Cloud Manufacturing module implementations, rollouts, and support engagements. Gather, analyze, and document business requirements and map them to Oracle Manufacturing functionalities. Configure Oracle Cloud Manufacturing (Work Definitions, Work Orders, Cost Management, Resources, Routings, etc.). Collaborate with cross-functional teams across SCM, Planning, Inventory, and Procurement. Design and support integrations between Manufacturing and other Oracle Cloud modules. Provide expertise in solution design, testing, training, and user adoption. Troubleshoot system issues and provide effective resolution within defined SLAs. Act as a trusted advisor to clients by sharing best practices and industry insights. Required Skills & Qualifications 7+ years of relevant experience in Oracle Fusion Manufacturing. Minimum 2 full-cycle end-to-end implementations in Oracle Cloud Manufacturing. Strong expertise in Work Execution, Work Definitions, Resources, Routings, and Costing. Good understanding of Oracle Cloud SCM modules (Planning, Inventory, Procurement, Costing). Ability to design and deliver solutions aligning with business goals. Excellent communication and client-facing skills. Strong problem-solving and analytical skills. Good to Have Experience in other Oracle Fusion modules (Planning, Quality, Cost Management). Oracle Cloud Certification in Manufacturing or SCM. Knowledge of OTBI and BI Publisher Reports. Why Join Trinamix? Opportunity to work on cutting-edge Oracle Cloud projects with global clients. Collaborative work culture with continuous learning opportunities. Career growth through certifications, training, and challenging assignments. Be part of a rapidly growing Oracle Platinum Partner organization.

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2.0 - 5.0 years

10 - 14 Lacs

gurugram, delhi / ncr

Work from Office

Role & responsibilities Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns. Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth. Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing. Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting. Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization. Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies. Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution. Stay up to date with the latest trends and best practices in digital marketing and performance measurement. Program management of different actions planned to drive organic acquisitions Preferred candidate profile Bachelor's degree in marketing, business, or a related field. Experience as a Performance Marketer or in a similar role would be helpful Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager. Excellent communication skills and ability to present complex data and insights in a clear and concise manner. Strong problem-solving skills and ability to think creatively to overcome challenges. Detail-oriented with strong organizational and project management abilities. Ability to work effectively in a fast-paced, dynamic environment. Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).

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6.0 - 10.0 years

18 - 30 Lacs

pune

Work from Office

Role Overview We are seeking a forward-thinking and performance-driven Digital Marketing Head to lead our digital presence, customer acquisition, and revenue growth strategy. The ideal candidate will combine creativity, analytical expertise, and leadership to design and execute campaigns that deliver quality business leads and ensure strong ROI across all digital channels . Role & responsibilities Key Responsibilities: Strategic Marketing Leadership Formulate and execute the companys digital marketing strategy, architect agile tools and processes, design scalable solutions, and demonstrate thought leadership with strong execution capability. Business Growth, Customer Acquisition & ROI Ownership Take full ownership of generating quality business leads and converting them into customers. Drive measurable business outcomes by ensuring maximum ROI, optimized CAC (Customer Acquisition Cost), and improved ROAS (Return on Ad Spend). Performance Marketing – Plan, implement, and optimize SEM/PPC campaigns across Google Ads, Facebook, LinkedIn, and other relevant platforms to drive lead generation and customer acquisition . Email & Social Media Marketing – Manage email marketing campaigns and social media channels to strengthen engagement, drive traffic, and convert audiences into paying customers. Digital Trend Adoption – Stay ahead of evolving platforms, algorithm updates, and emerging digital tools. Integrate innovative technologies into campaigns to gain competitive advantage. Analytics & Reporting – Utilize SEM tools, keyword planners, and web analytics to measure performance. Leverage Google Analytics/GA4 to provide detailed MIS and insights on lead quality, conversion, acquisition, and ROI. Content & Brand Strategy – Develop and maintain a strong digital brand identity. Ensure the brand remains relevant and engaging through effective content, storytelling, and visual design strategies. Team Leadership & Execution – Lead, mentor, and inspire the digital marketing team to scale customer acquisition efforts, ensure accountability, and deliver measurable business results. Innovation & Market Trends - Stay ahead of digital marketing trends, AI-driven tools, and new media formats. Test, adopt, and implement emerging channels and technologies for better reach and conversions. Skills & Competencies: Broad Marketing experience: deep knowledge and distinct track record of different aspects of traditional and digital marketing e.g. strategy and concept design, branding, promotion/ perception management, communication and analytics Digital savviness: you have deep knowledge and active skills in the digital space Design thinking: you must the ability to think out of the box, to engage in deep listening and deep analytics and proven expertise to come up with extraordinary solutions. Program management: you have proven expertise in handling complex end2end projects and should have the ability to follow-through the program lifecycle: strategy, planning, kick-off, implementation, progress and post mortem. You have attention for detail as well as the big picture. Communication: You must be able to get consensus and collaboration across multiple parts of this organization, able to explain complex concepts in layman's language, able to generate enthusiasm, able to communicate with all levels of management and staff. You can establish straightforward, productive relationships; you treat all individuals with fairness and respect, you demonstrate sensitivity for cultural and gender differences, you show great drive and commitment to the organization s mission and inspire others. Teamwork: Learning and knowledge sharing: you are constantly looking to improve yourself and are open to new ideas, share your knowledge, apply knowledge in your daily work and build partnerships Strategic approach, Analytical Thinking and Decisive Judgment: you analyze issues and problems systematically, gather broad and balanced input, draw sound conclusions, design strategic direction and translate conclusions into timely decisions and actions. Key Competencies Strategic thinker with a strong execution mindset. Proven expertise in lead generation and ROI ownership . Strong analytical, numerical, and data interpretation skills. Creative and innovative approach to brand building and digital campaigns. Excellent leadership, stakeholder management, and communication abilities. Ability to handle multiple projects in a fast-paced, dynamic environment. Preferred Qualification : MBA/PGDM in Marketing / Digital Marketing / Business Strategy (most companies prefer this at Head level) Postgraduate Diploma in Digital Marketing (if not MBA, then a recognized certification is valued)

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4.0 - 8.0 years

10 - 15 Lacs

hyderabad

Work from Office

We seek a Senior Growth leader to oversee performance marketing, funnel optimization, and product-led growth. This role sits at the intersection of marketing, product, and analytics, focusing on data-driven experimentation and collaboration with product, telesales, CRM, and creative teams to drive customer acquisition, activation, and EDC product revenue. The role in our view is split across three areas of responsibility. We are looking for candidates who are strongest in these areas, as detailed below. Key Responsibilities: Digital Sales Performance Engine Ownership Strategy Planning: Design and execute a comprehensive performance marketing strategy across platforms like Meta, Google, TikTok, and others. Develop scalable acquisition plans with a strong focus on key metrics such as CAC, CPA, ROAS, and volume growth. Set monthly performance targets, manage media budgets, and create experimentation roadmaps aligned with leadership goals. Campaign Execution: Launch and optimize paid media campaigns specifically targeting MSMEs, PPOB agents, and retailers. Conduct structured experiments (e.g., A/B testing, geo-targeting, audience segmentation, creative formats) to enhance CAC, CVR, and lead-to-sale conversion. Utilize campaign data to continuously refine targeting, bidding strategies, and creatives across all channels. Influencer Affiliate Management: Support performance-driven influencer campaigns with clear attribution tracking, code-based sales measurement, and leaderboard incentives. Build and scale affiliate and referral programs for both influencers and merchant advocates. Funnel Optimization Growth Experimentation End-to-End Funnel Ownership: Take ownership of the entire user acquisition funnel, from ad impression through to lead generation, conversion, onboarding, and repeat behavior. Digital Growth Funnel Optimization: Analyze funnel drop-offs and conduct growth experiments across various touchpoints, including landing pages, lead forms, WhatsApp flows, checkout experiences, and retargeting journeys. Collaborate cross-functionally with Product and CRM teams to implement growth loops (e.g., referral, reactivation) and improve the onboarding user experience. Leverage product analytics tools (e.g., GA4, Mixpanel, Hotjar) to identify growth opportunities and regularly test hypotheses. Creative Strategy Testing: Partner with design and content teams to develop high-converting creatives, ad copy, and merchant-specific messaging. Continuously A/B test creatives, landing pages, and Calls to Action (CTAs) to pinpoint winning combinations for diverse audience segments. Analytics, Collaboration Market Intelligence Analytics Optimization: Track and report on crucial funnel and campaign metrics (e.g., CTR, CPL, CAC, ROAS, CVR, LTV). Create insightful dashboards and visual reports to inform business and growth decisions. Provide actionable insights and weekly summaries to the leadership team with clear recommendations. Cross-functional Collaboration: Work closely with Product, Telesales, CRM, and Operations teams to optimize the entire lead journey, from click to conversion and activation. Ensure alignment of landing pages, checkout flows, follow-up messaging, and onboarding processes to minimize drop-offs. Collaborate with Product teams to integrate growth experiments into core customer flows (e.g., cart abandonment triggers, WhatsApp nudges). Market Competitor Intelligence: Stay informed about market trends, platform updates, and competitor strategies to adapt quickly and maintain a competitive edge in performance. Evaluate new tools, ad formats, and growth platforms for early-stage experimentation and channel ' Qualifications Skills 4 to 8 years of hands-on experience managing performance marketing campaigns across Meta, Google, TikTok and other paid digital platforms. Proven track record of delivering 4x+ ROAS, optimising end-to-end digital funnels and scaling ad budgets profitably. Strong understanding of audience targeting, media buying, conversion rate optimisation (CRO), A/B testing and lead nurturing. Deep knowledge of performance and growth metrics such as CAC, ROAS, CPA, LTV, CTR, CVR, activation rates and funnel drop-offs. Experience in growth experimentation: building hypotheses, running structured A/B tests, analysing results and scaling winning strategies. Proficiency in marketing and analytics tools such as Google Analytics 4 (GA4), GTM, Mixpanel, Hotjar, Meta Ads Manager and TikTok Ads. Strong analytical mindset with the ability to translate data into actionable insights for campaign and product improvements. Demonstrated ability to collaborate cross-functionally with Product, Sales, CRM and Creative teams to drive measurable business outcomes. Experience with landing page optimisation, WhatsApp Click Ads, lead funnel tracking and CRM handover processes. Ability to write and iterate high-performing briefs, ad copies and content strategy based on real-time campaign feedback. Self-starter with a strong bias for action, rapid iteration and ownership of results. Fluency in Bahasa Indonesia and English (written and spoken) is required.

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1.0 - 3.0 years

7 - 11 Lacs

mohali

Work from Office

Lead B2C marketing for our product Spark Studios edtech programs in India and UAE, plus UAE-based beauty brands. Drive cross-market digital campaigns, brand building, and user acquisition remotely from Chandigarh. Key Responsibilities: Plan and execute marketing strategies tailored for India (Spark Studio), UAE (Spark Studio + beauty). Manage digital campaigns: social media, paid ads, influencer outreach. Develop content and engage online communities for both sectors. Track performance metrics, optimize ROI using analytics tools. Collaborate with cross-border teams and vendors for smooth execution. Requirements Requirements: 2+ years B2C marketing, ideally in Edtech and/or beauty sectors. Strong knowledge of India and UAE markets and consumer behaviour. Skilled in digital marketing, content creation, and analytics. Excellent communication; Hindi/Arabic a plus. Self-driven, organized, and able to work remotely with multi-market teams. Success Metrics: Increased Spark Studio enrolments (India & UAE). Higher conversions and sales for UAE beauty brands. Strong brand growth and marketing ROI.

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7.0 - 10.0 years

10 - 20 Lacs

bengaluru

Work from Office

About Enrich Money Enrich Money is a leading Wealth-Tech company recognized for its comprehensive investment and trading platform, ORCA. Available on both web and mobile, we are proud members of MCX, NSE, BSE, and CDSL, committed to simplifying multi-asset investments and bridging market gaps. Our innovative platform empowers investors to achieve their financial goals with confidence. 1. Company: Enrich Money 2. Position: Performance Marketing Manager 3. Location: Bengaluru (Near Kudlu Gate Metro Station) 4. Experience Level: 710 Years 5. Job Type: Full-time (On-site) 6. Work Schedule: Monday to Saturday (1st Saturday of the month is a day off) 7. Joining Requirement: Immediate to 15 days preferred 8. Interview Mode: Face-to-Face Job Summary We are seeking a results-driven Performance Marketing Manager to lead our digital acquisition and growth initiatives. This role will be responsible for building and executing high-impact paid marketing strategies across search, social, display, and affiliate channels. You will manage the entire performance marketing lifecyclefrom strategy and execution to optimization and reportingensuring strong ROI, customer acquisition, and sustainable growth. What Youll Do Strategy Define and own the end-to-end performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital channels. Plan budgets, set acquisition goals, and align campaign strategies with business objectives. Execution Design and launch impactful ad creatives (images, videos, copy) to maximize engagement and conversions. Implement pixels, tags, and conversion events using Google Tag Manager and app attribution tools (Firebase, Appsflyer, Branch, etc.). Optimization Continuously optimize campaigns for key metrics including CAC, LTV, ROAS, CTR, and CPL. Monitor user journeys via Google Analytics (GA4) and identify drop-offs in funnels to improve conversion. Reporting Prepare weekly and monthly performance reports, analyze campaign outcomes, and provide actionable insights to leadership. Leverage data to forecast trends and refine targeting strategies. Collaboration Work closely with design, content, and product teams to build optimized landing pages and seamless customer experiences. Partner with business leaders to align marketing efforts with organizational growth plans. Innovation Stay ahead of digital marketing trends, tools, and competitor strategies. Drive experimentation through A/B testing, new channel exploration, and innovative campaign ideas. What Were Looking For 7 - 10 years of proven experience in performance/digital marketing, preferably in fintech, wealth management, or e-commerce. Hands-on expertise with Google Ads, Facebook Business Manager, and LinkedIn Ads. Strong knowledge of app attribution tools like Firebase, Appsflyer, Kochava, or Branch. Proficiency in Google Analytics (GA4), Excel/Google Sheets for performance tracking and reporting. Strong analytical skills with a data-driven approach to decision-making. Excellent collaboration skills to work cross-functionally with creative, tech, and business teams. Bonus Points If You Are genuinely curious about personal finance and wealth management. Have prior experience in start-up or scale-up environments. Enjoy experimenting, innovating, and driving A/B testing strategies. What Youll Get at Enrich Money A front-row seat in the Wealth-Tech revolution. The opportunity to own and scale your performance marketing playground. A collaborative team culture that values creativity, innovation, and continuous learning. Exposure to Indias fast-growing fintech ecosystem and the chance to shape the future of investing. Competitive salary and performance-based incentives.

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7.0 - 11.0 years

0 Lacs

karnataka

On-site

As a Co-Founder for YouReads.com, a SaaS-based digital publishing platform, you will have the exciting opportunity to lead the growth and scaling of our innovative marketplace. With a minimum of 7 years of experience in SaaS product growth, you will play a crucial role in shaping the future of our platform and driving its success. YouReads.com serves as a digital publishing marketplace that enables independent writers, professional publishers, and editorial teams to create, distribute, and monetize their content globally. Our ad-free platform supports various forms of content, including articles, magazines, newsletters, and books, providing creators with a cost-free way to reach a wide audience of readers worldwide. In this role, you will be responsible for leading the product strategy, growth, and go-to-market execution of YouReads. Your key responsibilities will include driving SaaS scaling initiatives, enhancing user engagement, and implementing monetization strategies. Additionally, you will build and oversee high-performing cross-functional teams and collaborate closely with the founding team on business development, partnerships, and fundraising efforts. To be successful in this position, you should have a minimum of 7 years of experience in scaling SaaS products from early stages to significant traction. A proven track record in executing growth strategies from 0 to 1 is essential, along with a strong business acumen and a deep understanding of product and technology. While experience in content, publishing, or the creator economy is preferred, it is not mandatory. An entrepreneurial mindset and hands-on execution ability are key attributes we are looking for in potential candidates. As a Co-Founder of YouReads, you will receive an equity stake in our launch-ready, feature-complete platform, providing you with a unique opportunity to shape a global product that empowers creators. Your contributions will directly impact the product, brand, and growth trajectory of YouReads, offering you a fulfilling and rewarding experience. If you possess the vision, drive, and experience to lead a SaaS product from its inception to a successful business venture, we are eager to connect with you and explore the possibilities of working together to take YouReads to new heights.,

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3.0 - 7.0 years

0 Lacs

panchkula, haryana

On-site

As a Digital Marketing Manager at our company, you will have the opportunity to plan and execute digital campaigns for direct-to-consumer (D2C) brands. Your responsibilities will include creating targeted content for various audiences such as parents/kids and beauty/luxury customers. You will be tasked with driving user acquisition, improving retention rates, and increasing app engagement. Additionally, you will be responsible for managing partnerships with influencers and collaborators to enhance brand visibility. It will be essential for you to closely monitor key performance indicators (KPIs), optimize campaigns for better results, and effectively manage allocated budgets. Your role will play a crucial part in the success of our digital marketing efforts and contribute to the growth of our brands. About Company: Jungleworks is a comprehensive technology solution provider for on-demand businesses. Our innovative platforms cater to all aspects of customer interaction, delivery management, and engagement. Our product suite includes Yelo, Tookan, Panther, and Hippo, offering a complete technological ecosystem for businesses to thrive in the on-demand market.,

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5.0 - 8.0 years

0 - 0 Lacs

bangalore, kochi

On-site

Senior User Acquisition Specialist Location: Kochi or Bangalore Category: Digital Marketing Job Type: Full-Time Experience: 5+ Years Salary Range: 10 20 LPA About the Role Were on the hunt for a Senior User Acquisition (UA) Specialist to drive growth at scale for a leading gaming company focused on free-to-play casino games across mobile and web platforms. With 12+ titles and a growing portfolio, were seeking a data-driven and creative leader who thrives on optimizing performance marketing campaigns and scaling user bases through innovation, experimentation, and precision. Reporting to the Analytics team , this is a high-impact role where you'll lead acquisition efforts, mentor team members, and shape strategy for one of the fastest-growing game publishers in the space. Key Responsibilities Campaign Strategy & Execution Set up, manage, and optimize user acquisition campaigns on Meta (Facebook/Instagram), Google Ads , and Apple Search Ads . Continuously analyze performance metrics (ROI, ROAS, LTV) and adjust campaigns to meet KPIs. Manage creative uploads and collaborate with designers to develop performance-oriented ad assets . Analytics & Reporting Build performance dashboards and deliver actionable insights to internal stakeholders. Leverage attribution and analytics platforms (e.g., Adjust , Appsflyer , Google Analytics , Mixpanel , Amplitude ) for accurate tracking and optimization. Use tools like Looker Studio or similar to present campaign impact and recommendations. Team Leadership & Collaboration Mentor and guide junior UA team members, providing strategy support and execution oversight. Lead cross-functional coordination with design, engineering, product, and analytics teams. Oversee day-to-day operations of the UA function, ensuring quality and timely delivery of campaign goals. Strategy & Optimization Manage media budgets effectively to deliver scalable growth within cost constraints. Stay on top of UA industry trends , audience targeting strategies, and creative testing methodologies. Proactively contribute to long-term UA strategy , tool adoption, and process automation. Required Skills & Qualifications 5+ years of hands-on user acquisition experience , ideally in mobile gaming or freemium apps . Proven leadership experience, including mentoring and team collaboration. Deep understanding of UA KPIs , tracking methodologies , and attribution models . Strong analytical and data interpretation skills . Experience with platforms/tools like: Meta Business Suite Google Ads / Apple Search Ads Adjust / Appsflyer Mixpanel, Amplitude, Google Analytics Looker Studio (preferred) Working knowledge of ad creative formats (e.g., videos , banners , playables ) and briefing design teams. Excellent communication, organizational, and math skills. Bachelor's or Masters degree in Marketing , Mathematics , Finance , or related field. What Sets You Apart Passion to become the best UA specialist in the industry A growth hacker mindset with a strong bias for action Experience in freemium social or mobile games Self-starter who thrives with autonomy and accountability

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5.0 - 10.0 years

0 - 0 Lacs

bangalore

On-site

User Acquisition Specialist (Mobile Games) Job Category: Design Engineer Job Type: Full-Time Location: Bangalore Salary: 17-20 LPA Experience: 5-10 years What You'll Be Doing Strategically develop and manage user acquisition campaigns across key platforms like Meta, Google Ads, and Apple Search Ads, focusing on both new setups and continuous optimization. Oversee the full lifecycle of UA campaigns, including building, tracking, and ongoing performance optimization. Maintain and expand our creative asset library by uploading new content for campaigns. Generate detailed performance reports and effectively communicate insights and results to stakeholders. Analyze campaign performance against key metrics such as ROI, ROAS, and LTV to make data-driven decisions. Collaborate closely with the design team to produce high-performing creative assets (videos, banners, playable ads). Partner with the engineering team in India to ensure accurate attribution and reliable report generation. Lead the implementation of analytics and tracking solutions. Mentor and guide junior team members on campaign strategies and execution. Ensure seamless cross-functional collaboration with marketing, creative, analytics, and product teams. Manage the daily operations of the UA team, ensuring all deliverables are met on time and to a high standard. Provide strategic input and resource planning to efficiently scale our UA efforts. Skills You'll Need Experience: A minimum of 5 years in a relevant role, with a strong background in mobile game user acquisition. Leadership: Proven experience leading and mentoring a team. Mindset: An entrepreneurial, proactive, and "owner-operator" attitude. Industry Focus: Experience in the social/mobile freemium game industry. Analytical Prowess: Exceptional data analysis skills and experience in a metrics-driven environment. Technical Knowledge: Hands-on knowledge of tracking technologies, methodologies, and UA KPIs. Platform Expertise: Familiarity with tools such as Adjust, Appsflyer, Google Analytics, Meta Business Suite, Mixpanel, or Amplitude. Budget Management: A demonstrated ability to optimize budgets for maximum results. Data Visualization: Experience in analyzing attribution data and presenting results; familiarity with tools like Looker Studio is a plus. Creative Insight: An understanding of various ad creative formats and the ability to effectively brief design teams. Personal Attributes: Detail-oriented, highly organized, and a self-starter with a problem-solving mindset. Education: A Bachelor's or Master's degree in a quantitative field like math, marketing, or finance.

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5.0 - 9.0 years

0 Lacs

pune, maharashtra

On-site

The role of Co-Founder at UdyogShastra is an exciting opportunity for an individual with a strong background in marketing and sales. As a dynamic Co-Founder, you will be responsible for leading user acquisition, growth strategy, and Go-To-Market (GTM) execution. Your primary focus will be on developing and executing GTM strategies to onboard manufacturers, wholesalers, and retailers. You will also be tasked with building a high-performance sales funnel, forging partnerships with MSME bodies, workshops, and business coaches, and collaborating on branding, positioning, and overall growth playbook. In addition to the above responsibilities, you will drive customer success initiatives and retention strategy, represent UdyogShastra at key industry events, and help build a marketing-first culture within the organization. The ideal candidate for this role should have proven experience in sales, growth, or marketing roles, preferably in a startup or B2B marketplace. A strong understanding of India's MSME landscape is essential, along with a willingness to invest 10 Lakhs as skin in the game. As a Co-Founder at UdyogShastra, you will have the opportunity to significantly impact millions of small businesses and play a key role in shaping the growth strategy of the venture from scratch. The position offers co-founder status with complete ownership and flexibility, as well as the potential for significant equity in a high-potential venture. It is important to note that this is not a salaried position at the moment, and remuneration will begin once the company raises funding or achieves strong user traction. If you are an individual with an entrepreneurial mindset, leadership capability, and a track record of execution, and if you are serious about co-building a startup and willing to invest capital to join the journey, we encourage you to apply for this full-time Co-Founder role at UdyogShastra.,

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3.0 - 7.0 years

0 Lacs

haryana

On-site

As a Marketing Specialist at A1 Apps, you will have a significant role in implementing and supporting the company's marketing strategies. Whether you are a recent graduate or have over 3 years of marketing experience, this position offers you an opportunity to advance your career in the realm of app marketing, advertisements, and analytics. Your collaboration with the marketing and development teams will involve executing marketing campaigns, evaluating their performance, understanding product flows, and contributing to the overall success of our marketing endeavors. Your responsibilities will include: - **App Marketing:** You will assist in devising and implementing marketing strategies to promote our mobile app. This involves tasks such as app store optimization (ASO), competitor analysis, user acquisition, A/B testing, and retention tactics. - **Ad Campaigns:** Managing online advertising campaigns across various platforms like Google Ads, Facebook Ads, and other relevant channels will be part of your duties. You will also ensure compliance and hygiene standards in Google Ads. - **Analytics:** Monitoring and analyzing the performance of marketing campaigns will be crucial. You are expected to provide insights and recommendations for optimizing strategies. Familiarity with tools like Google Analytics and Firebase platforms would be advantageous. Regular reporting on marketing performance and KPIs is also required. - **Content Creation:** Collaborating with the design team to develop marketing collateral, including ad copies, visuals, and promotional materials. - **Communication:** Ensuring alignment on marketing goals and strategies with cross-functional teams and effectively communicating marketing insights and progress to leads. - **Market Research:** Staying abreast of industry trends, competitor activities, and customer behavior to identify growth opportunities and areas for improvement. Requirements and skills for this role include: - Bachelor's degree/certificate in Marketing, Business, or related field (Preferred) - 3+ years of marketing experience, preferably focusing on app marketing and advertising - Knowledge of app marketing strategies, ASO, and online advertising platforms - Strong analytical skills with the ability to interpret data and derive meaningful insights - Excellent written and verbal communication skills - Proficiency in Excel, Marketing analytics tools, Google Ads, etc. - Familiarity with Google Analytics, Google Play Console, and Firebase is a plus - Self-motivated, detail-oriented, able to work independently and as part of a team, with strong problem-solving abilities Joining A1 Apps offers you: - **App Industry Exposure:** Gain hands-on experience in the app industry, from optimizing app store presence to formulating effective user acquisition strategies. - **Fast-Paced Environment:** Thrive in a startup culture focused on agility and innovation, where your ideas make a difference, and you witness the immediate impact of your contributions. - **Creative Freedom:** Enjoy the freedom to experiment, think innovatively, and bring your creative ideas to life. - **Collaborative Team:** Become part of a close-knit team of passionate individuals who share your enthusiasm for app marketing. If you are a motivated individual with a passion for app marketing, advertisements, and analytics, seize this opportunity at A1 Apps and kickstart a fulfilling career journey in the app industry! Your future in the world of apps begins here!,

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3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Growth Manager at Fitpage, your main responsibility will be to lead our products - fitpage, india running, and spolo towards achieving growth. You will be in charge of driving user acquisition, retention, and revenue within our ecosystem. In this role, you will collaborate closely with the product, content, and performance teams to establish growth loops, monitor actual impact, and continuously experiment to identify strategies that drive growth. Your mindset should be inclined towards viewing every campaign as an experiment, focusing on CAC:LTV ratios, and effectively translating insights into actionable plans. If you have experience in scaling apps, managing funnels, and taking ownership of KPIs, it will be an added advantage. Join us in shaping the future of fitness by making informed growth decisions that propel us forward. This is an opportunity for you to leverage your skills and expertise in the realm of growth management to contribute towards Fitpage's success.,

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2.0 - 6.0 years

0 Lacs

kochi, kerala

On-site

As a Performance Marketing Specialist at Lascade, a fast-growing mobile app studio, your primary responsibility will be to drive user acquisition and growth through data-driven strategies and creative advertising initiatives. You will have the opportunity to work across various sectors including health, travel, utilities, and education. Your key responsibilities will include: - Running and scaling paid campaigns on platforms such as Meta (Facebook/Instagram), Google Ads (UAC, Search, Display), TikTok Ads, and more. - Collaborating with the product and creative teams to develop high-performing ad creatives, encompassing both static and video formats. - Taking charge of performance dashboards and reporting utilizing tools like Google Analytics, Firebase, and Mobile Measurement Partners (MMPs). - Optimizing campaigns based on key performance indicators (KPIs) like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), retention rates, and Customer Lifetime Value (LTV). - Conducting A/B tests on ad creatives, landing pages, and funnel experiences to enhance campaign performance. - Staying abreast of platform algorithms, targeting strategies, and performance benchmarks to maximize campaign effectiveness. The ideal candidate for this role will possess: - Proven experience in running ROI-driven paid campaigns within the mobile app industry. - Proficiency in tools like Firebase, Google Analytics, and Mobile Measurement Partners (MMPs). - A strong creative mindset with the ability to develop captivating ad content that captures user attention. - Proficiency in analyzing and interpreting campaign data efficiently to drive strategic decision-making. - A self-driven, analytical, and results-oriented approach to performance marketing. If you are passionate about leveraging data-driven insights to optimize user acquisition and growth for subscription-based mobile apps, we invite you to join our dynamic team at Lascade.,

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3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

As a Growth Marketer at Astra, you will play a crucial role in taking our cybersecurity products, including DAST, API Security, and Cloud Security Scanner, to the next level through organic channels. Your main focus will be on driving organic growth for these products, enhancing product launches, and creating compelling narratives to increase user sign-ups. You will have the opportunity to work closely with the growth team to launch new products, build product awareness, and engage with users across various platforms. Your responsibilities will include: - Driving organic growth for DAST, API & Cloud products, with a key focus on increasing user sign-ups through organic channels. - Collaborating with the growth team to co-own product launches and drive the organic motion from initial launches to customer stories. - Crafting engaging product storytelling and creating use cases across social, email, and community platforms. - Establishing consistent product awareness through high-quality social content, use-case videos, referral strategies, and collaborations with micro-influencers. - Developing email drips to encourage trial sign-ups and product usage, especially for products that are currently under-marketed. - Working with the development team to launch free tools or lead-generation projects and explore listings on major cloud platforms and compliance platforms. - Organizing webinars, events, and topical moments to generate interest and convert curiosity into users within the community. Your success in this role will be measured by: - Organic sign-ups for DAST, API Security Platform, and Cloud Security Scanner. - Marketing Qualified Leads (MQLs) from Organic Social and new channels, with a focus on exploring and scaling these avenues. - Enhancing product discovery and go-to-market execution for products that are currently under-marketed. - Increasing top-of-funnel reach and engagement through organic efforts such as social media, email campaigns, and community engagement. To excel in this role, you should have experience in launching products with limited budgets, a focus on outcomes, a knack for turning ideas into traction, and a passion for storytelling. While a background in cybersecurity is beneficial, it is not a requirement. Additionally, if you have previous experience in launching products on platforms like Product Hunt or have built growth through innovative strategies like microtools and influencer collaborations, it would be considered a bonus. Joining Astra as a Growth Marketer means you will have the opportunity to drive the organic growth of powerful yet under-marketed products, making them impossible to ignore in the market. Additionally, you will enjoy benefits such as health insurance coverage for you and your spouse, the chance to immerse yourself in the dynamic world of cybersecurity, and exciting workcations in locations like Chikmagalur, Goa, and Jim Corbett. If you have a proven track record of growing products organically, launching innovative products, and are passionate about making a difference, we encourage you to apply for this role and showcase your expertise.,

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