Key Responsibilities: Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Meta (FB/Instagram), Google (Search, Display, YouTube), and other relevant platforms. Performance Tracking: Monitor campaign performance daily. Track KPIs like CAC, ROAS, CTR, conversion rates, and continuously optimize budgets and creatives. D2C Website Growth: Work closely with design and product teams to improve landing pages, funnels, and overall shopping experience to boost conversion rates. Funnel Management: Own the full-funnel journey from ad impression to checkout ensuring maximum efficiency at each stage. Creative Briefi ng: Collaborate with content/design teams to test multiple creatives, hooks, and formats tailored to various audience cohorts. Retention & CRM: Support/lead email marketing, WhatsApp, and retargeting strategies to improve LTV and repeat purchase rate. Analytics & Reporting: Regularly analyze performance, generate insights, and present reports with action plans. Growth Experimentation: Run A/B tests and experiments across channels and touchpoints to discover new growth levers. Market & Competitor Research: Stay updated with D2C trends, new platform features, and competitor strategies. Requirements: - Atleast 3 years of experience in performance marketing, preferably in a D2C/e-commerce setup - Hands-on expertise in Meta Ads Manager, Google Ads, and performance analytics tools - Strong analytical skills and comfort with tools like Google Analytics, Excel/Sheets, and basic attribution modeling -Experience working with Shopify, Webfl ow, or custom D2C stacks is a bonus
