AVP | Credit Card Portfolio & Segmented Programs | Gurgaon Manpowergroup Services India

9.0 - 14.0 years

16 - 27 Lacs

gurugram

Work from Office

Job Title: Credit Card Portfolio & Segmented Programs (Marketing) Company: Dealing Cr. cards Location: Gurgaon Experience: 912 Years (Relevant Team Handling: 68 Years) Qualification: MBA / PGDBM Role Overview We are looking for an experienced Credit Card Portfolio & Segmented Programs (Marketing) to drive portfolio spends, customer engagement, and innovative campaigns. The role involves creating segmented & personalized programs, analyzing customer behavior, driving UPI spends, and implementing competitive strategies to maximize portfolio growth. Key Responsibilities Drive spends growth, active customer base, and per card usage . Plan & execute segmented, targeted marketing campaigns . Increase UPI penetration & spends on RuPay cards. Analyse customer & competitor behaviour to design customer-centric offers. Lead BTL/ATL marketing initiatives for seasonal and ongoing spends. Ensure compliance & process adherence. What We’re Looking For 9–12 years overall experience with 6–8 years in marketing/portfolio management . Strong analytical, strategic, and innovation skills . Knowledge of consumer behaviour, competition, and credit card market dynamics . Experience in segmentation, analytics, A/B testing is preferred. What’s in it for YOU Work-life balance with wellness & wellbeing programs. Attractive rewards & recognition culture. Inclusive health benefits (Medical, Accident, Life, Dental, OPD). Career growth through structured learning & development.

Posted 4 days ago

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