Role & responsibilities Student Counseling and Assessment: Evaluate students academic history, interests, and career goals. Guide students on suitable courses, universities, and career options. Offer personalized education pathways based on individual profiles. Admission Guidance : Assist students in the entire admission process including application forms, Statement of Purpose (SOP). Review and proofread all academic and admission-related documents. Course and University Selection: Research and recommend institutions that match the students profile and preferences. Provide accurate information on course structure, duration, fees, scholarships, and campus life Visa and Immigration Support: Guide students through the student visa process, including documentation, financial requirements, and interview preparation. Stay updated with the latest immigration rules and visa policies of target countries (e.g., Australia, Canada, UK.) Preferred candidate profile: Possess over 1 year of relevant experience in the education and student counselling domain. Demonstrated expertise in student advising, admissions support, and educational counselling , with a strong understanding of academic pathways and institutional requirements. Prior experience with Australian institutions and immigration processes is highly valued and contributes to delivering accurate, up-to-date guidance for international education. Proficient in using Customer Relationship Management (CRM) systems , particularly Salesforce , to manage student records, communications, and application tracking. Recognized for exceptional customer service skills , with the ability to build trust and rapport with students, parents, and educational partners. Strong administrative and organizational abilities , capable of efficiently handling multiple priorities and ensuring timely completion of all documentation and processes. Effective communicator and presenter, known for clear, engaging, and informative presentations , with a keen attention to detail and a structured, methodical work style.

Role & responsibilities: Lead Generation and Conversion Plan and execute digital marketing campaigns to generate qualified leads for student enrolment Design landing pages and lead capture forms for education services and webinars Track, nurture, and follow up on leads through digital platforms and CRM tools Social Media Marketing Manage and grow the consultancy's presence across platforms like Facebook, Instagram, LinkedIn, and YouTube Create and schedule engaging content, including success stories, visa updates, student testimonials, and educational tips Run paid social campaigns to promote services, events, and webinars Search Engine Optimization (SEO) Optimize the company website and blog for relevant keywords like "study in Australia", "student visa", etc. Perform on-page and off-page SEO to increase organic visibility and ranking Monitor keyword rankings and implement SEO best practices Google Ads and Paid Campaigns Run targeted PPC campaigns on Google Ads for countries like Canada, Australia, UK, and USA Create campaigns for services such as student counselling, application support, and visa processing Track ROI, optimize ad spend, and improve CTR and conversion rates Content Marketing Collaborate with counsellors and content writers to create informative blog posts, FAQs, guides, and infographics on overseas education Promote downloadable content like checklists, country guides, and visa requirements Ensure all content is optimized for SEO and brand tone Email and WhatsApp Marketing Plan and send email campaigns for newsletters, event invites, and follow-ups Use WhatsApp Business API or tools for lead follow-ups, document reminders, and personalized communication Segment audiences based on interest, location, and application status Market Research and Strategy Monitor trends in international education, visa policy changes, and student preferences Conduct competitor analysis to improve positioning and offerings Suggest and implement new strategies for brand visibility and student engagement Preferred candidate profile: We are looking for a dynamic and results-driven Digital Marketing Executive with a passion for international education and a strong understanding of digital platforms. The ideal candidate will have experience in promoting educational services online, generating high-quality leads, and driving engagement through targeted digital campaigns. Experience 1-3 years of relevant experience in digital marketing (experience in the education or overseas consultancy sector is highly preferred) Hands-on experience with lead generation campaigns , especially targeting students for study abroad destinations such as Canada, Australia, UK, and USA Familiarity with visa processes , academic intake timelines, and student behaviour in international education markets Technical Skills Proficiency in Google Ads, Facebook/Instagram Ads Manager , and other paid advertising tools Experience with email marketing tools (e.g., Mailchimp, Sendinblue) Familiarity with Canva , Adobe tools, or similar design platforms for creatives Key Attributes Strong analytical and data-driven mindset Excellent communication skills (English proficiency is a must) Detail-oriented with a creative approach to digital content Ability to work independently and collaborate with counselling, content, and admissions teams Up-to-date with the latest trends and best practices in digital marketing and the international education landscape