Developing CRM strategy : Crafting the vision and goals for customer relationship management to increase customer engagement, loyalty, and revenue. Analyzing and reporting : Monitoring key performance indicators (KPIs) like customer engagement and retention rates. They report insights to senior management to guide business decisions. Interdepartmental collaboration : Working with sales, marketing, customer service, and IT to ensure the CRM system and strategies are aligned with overall business objectives. Managing the CRM platform : Overseeing the selection, implementation, and optimization of CRM software to ensure it functions smoothly and meets organizational needs. Ensuring data compliance : Adhering to data privacy and security regulations, such as GDPR, to protect customer information. Technical and administrative responsibilities Technical roles like CRM administrators, analysts, and developers ensure the CRM system is configured and maintained properly. System administration : Managing user access, permissions, and security. This includes troubleshooting issues, performing regular system updates, and maintaining data integrity. Data analysis : Analyzing customer data to identify trends, segment customers for targeted campaigns, and provide actionable insights to drive business strategy. System customization and integration : Configuring the system with custom workflows, objects, and integrations with other business platforms (e.g., marketing automation, finance). Workflow automation : Designing and optimizing automated workflows for tasks such as lead nurturing and follow-up emails to improve operational efficiency. Daily user responsibilities Frontline employees in customer-facing roles, such as sales and marketing, have daily responsibilities for using the CRM to manage customer interactions. Sales teams : Use the CRM to manage leads, track opportunities through the sales funnel, monitor customer interactions, and track sales performance. Marketing teams : Leverage CRM data for customer segmentation to create and execute targeted campaigns. They also analyze campaign performance to measure its effectiveness. Customer support teams : Use the CRM to log and respond to customer inquiries and complaints, track issue resolution, and provide more personalized and efficient service. Data entry : Accurately and consistently recording all customer interactions, updates, and activities to ensure the CRM system remains a reliable and complete record. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Cell phone reimbursement Leave encashment Experience: total work: 3 years (Preferred) Customer service: 3 years (Preferred) Language: English (Preferred) Work Location: In person
You will be responsible for developing the CRM strategy by crafting a vision and goals to increase customer engagement, loyalty, and revenue. This includes analyzing key performance indicators (KPIs) like customer engagement and retention rates, and reporting insights to senior management for informed decision-making. Additionally, you will collaborate with sales, marketing, customer service, and IT departments to align CRM systems and strategies with overall business objectives. Your role will involve managing the CRM platform, overseeing software selection, implementation, and optimization to ensure smooth functionality and meet organizational needs. Furthermore, you will ensure data compliance by adhering to data privacy and security regulations such as GDPR to protect customer information. - Technical and administrative responsibilities: - System administration: Manage user access, permissions, security, troubleshoot issues, perform regular updates, and maintain data integrity. - Data analysis: Analyze customer data to identify trends, segment customers for targeted campaigns, and provide actionable insights for business strategy. - System customization and integration: Configure the system with custom workflows, objects, and integrations with other business platforms. - Workflow automation: Design and optimize automated workflows for tasks like lead nurturing and follow-up emails to enhance operational efficiency. - Daily user responsibilities: - Sales teams: Utilize the CRM to manage leads, track opportunities, monitor customer interactions, and evaluate sales performance. - Marketing teams: Leverage CRM data for customer segmentation, campaign creation, and performance analysis. - Customer support teams: Log and respond to customer inquiries, track issue resolution, and provide personalized service through the CRM. - Data entry: Record customer interactions, updates, and activities consistently to maintain a reliable CRM record. You will be working full-time in a permanent position with benefits such as cell phone reimbursement and leave encashment. Preferred experience includes a total of 3 years of work experience and 3 years in customer service. Proficiency in English is preferred, and the work location is in person.,