Roles and Responsibilities Develop and implement social media strategies to increase brand awareness and engagement across various platforms (Facebook, Instagram, YouTube). Create high-quality content (text posts, images, videos) for social media campaigns that align with the company's tone and style guide. Manage influencer marketing efforts by identifying key partners, negotiating contracts, and tracking performance metrics. Monitor online reviews and respond promptly to customer inquiries on social media channels. Analyze campaign results using analytics tools like Facebook Insights or Google Analytics to optimize future campaigns.