UI/UX Designer for WordPress

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About the Role

We are seeking a highly creative and detail-oriented UI/UX Designer with strong WordPress development experience. The ideal candidate will own the entire website lifecycle from user research and experience design to WordPress development, optimization, and marketing integrations.

You should be able to create clean, modern, and conversion-focused digital experiences using strong design principles, component-based design systems, and a deep understanding of usability and accessibility. This role requires both design excellence and hands-on technical implementation.

Key Responsibilities

UI/UX Design & Visual Experience

• Lead design efforts to create intuitive, consistent, and visually polished user experiences.
• Convert Figma/Adobe XD/Sketch designs into pixel-perfect, responsive WordPress pages.
• Maintain and evolve a scalable design system covering grids, spacing, typography, color styles, and reusable UI components.
• Conduct UX audits using heatmaps, session recordings, and analytics to improve user flows and conversion paths.
• Work closely with teams to refine information architecture, page layouts, and design consistency across the site.

WordPress Development

• Develop and maintain custom WordPress themes, plugins, Gutenberg blocks, and reusable components.
• Integrate third-party APIs, forms, analytics platforms, and marketing tools.
• Ensure cross-browser and cross-device compatibility for all web experiences.
• Optimize website performance, including Core Web Vitals, caching, minification, and CDN setup.

SEO, Analytics & Optimization (Good to Have)

• Implement technical SEO best practices including schema markup, structured data, and improving site architecture.
• Apply content optimization strategies using AI-driven tools and analytics.
• Monitor website performance through GA4, Search Console, Tag Manager, Hotjar, and similar tools.
• Conduct A/B tests and experiment with layout and UX variations to improve user engagement and conversion rates.

Required Skills & Qualifications

Technical Skills

• 46+ years of experience in UI/UX design and WordPress development.
• Strong proficiency in UI/UX fundamentals layouts, grids, spacing, color theory, typography, and visual hierarchy.
• Hands-on experience with Adobe Creative Suite (mandatory).
• Ability to create pixel-perfect interfaces based on Figma/Adobe XD/Sketch.
• Experience conducting UX audits and analyzing user behavior to optimize journeys.
• Expertise in custom WordPress development: themes, plugins, HTML, CSS, PHP, MySQL, and Gutenberg block development.
• Familiarity with Git, version control, and deployment workflows.
• Understanding of on-page SEO and structured data.
• Experience designing responsive, mobile-first interfaces.
• Strong debugging, testing, and documentation skills.

Soft Skills

• Creative thinker with excellent attention to detail and design finesse.
• Strong project management, communication, and organizational skills.
• Ability to collaborate cross-functionally with marketing, product, design, and leadership teams.
• Ownership mindset with the ability to manage multiple priorities independently.

Preferred Qualifications

• Experience with Webflow, Framer, or other UI/UX prototyping or no-code tools.
• Experience with website A/B testing and related tools/plugins.
• Understanding of WCAG accessibility standards.
• Knowledge of email template design and HTML email compatibility.

Why Join Us

• Opportunity to fully own and shape the digital experience of a fast-growing brand.
• Creative freedom to build modern, user-centered, high-quality web experiences.
• Work with a collaborative, agile, and innovative cross-functional team.
• Exposure to global marketing, product, and growth initiatives with room for creative exploration.