Job Type: (Full-Time) About the Role: We are seeking an experienced and creative Social Media Strategist to lead the development and execution of impactful social media campaigns. With a strong background in marketing and client servicing, you will craft strategies that drive brand growth, foster engagement, and deliver measurable results across various platforms. If you have a passion for storytelling, a sharp analytical mind, and the ability to collaborate with clients and cross-functional teams, this is the perfect opportunity for you to shine. Key Responsibilities: Strategy Development: Design comprehensive social media strategies aligned with client goals and overall marketing objectives. Conduct audience research and platform analysis to identify trends and opportunities for engagement. Develop content pillars, campaign themes, and innovative storytelling approaches. Content Creation & Management: Oversee the creation of engaging, high-quality content tailored to various social media platforms (Instagram, LinkedIn, Twitter, TikTok, etc.). Collaborate with designers, copywriters, and video producers to ensure cohesive and impactful content delivery. Plan and maintain social media calendars while ensuring timely execution. Performance Analysis: Track, analyze, and report on key social media metrics (engagement, reach, conversions, etc.). Use data insights to optimize campaigns and recommend new approaches for improving ROI. Conduct competitor analysis to identify benchmarks and opportunities for differentiation. Client Servicing & Communication: Serve as the primary point of contact for clients, ensuring clear communication and understanding of their business objectives. Present strategies, campaign plans, and performance reports to clients in an engaging, data-driven manner. Foster strong relationships with clients, managing expectations and delivering outstanding service. Community Management: Oversee the management of client social media communities, ensuring prompt and thoughtful responses. Monitor brand sentiment and provide recommendations for reputation management. Industry Trends & Innovation: Stay up-to-date with social media trends, platform updates, and emerging tools. Propose and test innovative ideas to keep clients’ social media presence fresh and competitive. Key Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 7+ years of experience in marketing, social media management, and client servicing. Proven success in creating and implementing multi-platform social media strategies. Strong knowledge of tools such as Hootsuite, Buffer, Canva, Google Analytics, and platform-specific insights (Meta Ads Manager, LinkedIn Analytics, etc.). Excellent client relationship management and communication skills. Ability to manage multiple projects and prioritize in a fast-paced environment. Strong analytical skills with a results-driven mindset. Creativity and a knack for crafting compelling brand stories. Preferred Skills: Experience managing paid social media campaigns. Familiarity with influencer marketing and partnerships. Basic knowledge of SEO and content marketing. Experience in industries such as
