Digital Marketing Head (GEN AI)- 10+ years Markovate

10.0 - 12.0 years

0 Lacs

delhi, india

On-site

Digital Marketing Head Job description We are seeking aDigital Marketing Headwith 10+ years of experience in driving end-to-enddigitalstrategies and performancemarketingacross global B2B tech ecosystems. The ideal candidate will bring a deep understanding of AI/Generative AI industry dynamics and proven expertise in building brand authority, lead generation funnels, and high-impactdigitalcampaigns. This role requires a strategic thinker who is also execution focused & someone who can own ZBrainsdigitalpresence across paid, owned, and earned channels while leading a high-performing team. Key responsibilities include growthmarketing, SEO/SEM, content strategy, analytics-driven decision-making,marketingautomation, and positioning ZBrain as a thought leader in enterprise AI transformation. Role & responsibilities ?DigitalStrategy Development - You will design and implement robustdigitalmarketingstrategies tailored to ZBrains business goals and technological vision. These strategies will span multiple channels and are aimed at strengthening brand awareness, demand generation, and ZBrains thought leadership within the AI domain. ? Campaign Management and Execution - Lead end-to-end execution ofdigitalmarketingcampaigns across platforms such as Google Ads, LinkedIn, and Twitter/X. You will continuously optimize these campaigns using performance analytics to improve engagement, lead quality, and overall conversion rates. ? Content Copywriting - Craft compellingmarketingcopy for a range ofdigitalassets including advertisements, landing pages, email campaigns, and social media. A key focus will be on translating complex AI and Generative AI concepts into clear, persuasive messaging that resonates with both technical and non-technical audiences. ? Video Content Creation - Conceptualize and script promotional videos, product demos, and customer success stories. Youll collaborate with designers and video teams to ensure all content is visually engaging and aligned with the brands tone and positioning. Social MediaMarketing- Develop and execute platform-specific social media strategies, particularly for LinkedIn and Twitter/X. Your goal will be to build an active, engaged audience through curated content that showcases ZBrains innovation and impact. ? PPC and Paid Advertising - Manage and continually refine paid advertising efforts across channels such as Google and LinkedIn. You will focus on driving measurable outcomes, ensuring high return on investment and quality lead acquisition. ? Team Leadership and Development - Lead and mentor a high-performingdigitalmarketingteam, fostering a collaborative, data-driven, and innovative environment. Youll be responsible for aligning team outputs with strategic objectives and nurturing talent development. ? Market Insights and Competitive Analysis - Conduct in-depth research on industry trends, audience preferences, and competitive activities. Your insights will directly influence messaging strategies, content planning, and campaign adjustments to maintain ZBrains market edge. ? Cross-Functional Collaboration - Work closely with product, content, and sales teams to plan and execute go-to-market campaigns. You will also play a pivotal role in developing strategicmarketingcollateral such as pitch decks, brochures, and case studies to support business development efforts. Preferred candidate profile ? 10+ years indigitalmarketingwith 3+ years in a leadership role (AI, Generative AI, SaaS). ? Expertise indigitalcopywriting for ads, emails, landing pages. ? Experience conceptualizing and delivering videomarketingassets. ? Track record of running high-ROI PPC and social campaigns. ? Proficient in Google Analytics, Clarity, and similar tools. ? Understanding of AI/Gen AI technologies and market trend. ? Exceptional copywriting and storytelling skills tailored to AI/Generative AI solutions. ? Expertise in video content creation, from concept to execution, with a focus on engaging audiences. ? Strong leadership and collaboration skills, with experience working in cross-functional teams. ? Passion for innovation and staying ahead of trends in AI anddigitalmarketing. ? Strategic thinker with data-driven execution skills. ? Excellent storytelling and copywriting ability. ? B2Bmarketingexperience in AI-driven product environments. ? Familiarity withmarketingautomation and CRM tools (e.g., HubSpot, Salesforce). ? SEO and keyword optimization understanding is a plus. ? Strong leadership and collaboration capabilities. Show more Show less

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