Job Title: Product Marketer Work Location: Remote Qualification: 12 years of experience in B2B/product marketing, ideally in SaaS Role Overview We're looking for a driven and curious Product Marketer to support growth and GTM for Troopod's PLG product. You'll get the opportunity to work on real product marketing challenges from shaping positioning to supporting launches and running experiments. This role is hands-on and fast-paced, offering exposure to growth, client success, and product support. If you have a knack for marketing, a love for data, and a hunger to learn, this is a chance to build something impactful right from the ground up. Responsibilities: 1. Support the end-to-end GTM plan for our PLG product (Troopod V3) 2. Contribute to the product launch strategy and execution 3. Assist in defining product positioning, messaging, and narrative 4. Support in product acquisition, onboarding, activation, and retention strategies 5. Explore and execute acquisition and distribution channels (email, LinkedIn, etc.) 6. Collaborate with product, growth, and client teams to understand customer needs and problem statements 7. Assist in running growth experiments and analyzing funnel performance 8. Manage tasks effectively and contribute to reporting, analytics, and insights generation Must-Have Qualifications: 1. Exposure to product launches and GTM execution 2. Understanding of acquisition, retention, and customer lifecycle strategies 3. Familiarity with AI tools or experience building AI automations 4. Strong communication skills with a knack for marketing and storytelling 5. Hands-on experience in email marketing, LinkedIn marketing, and campaign execution 6. Good understanding of customer needs, product challenges, and business alignment 7. Ability to manage tasks efficiently and work with data/analytics tools to draw insight About Us Troopod is an AI-powered website personalization and optimization platform that helps brands supercharge their website performance through real-time, automated CRO. We work with 100+ leading brands across APAC and the US including Damensch, Homelane, Bombay Shaving Company, and Ptal to optimize website experiences, drive conversions, and accelerate growth. We're launching more than just a product, this is an AI-first growth engine for marketers. Built for scale, designed for speed, and engineered to unlock the kind of explosive PLG-led growth seen in breakout companies like Bolt.new, Lovable, and beyond. Our Backers We are backed by Razorpay, Kunal Shah[CRED], Sumit Gupta[CoinDCX], Ankit Nagori[Eatfit], Akshay Chaturvedi[LeverageEdu] & other marquee investors
About Us: Troopod is an AI-powered Conversion Rate Optimization (CRO) and technology partner for D2C and eCommerce brands. We help businesses transform their digital presence into high-performing growth engines - combining data, design, and experimentation to drive measurable impact. Our cross-functional teams work across CRO strategy, tech, and design to help brands improve user experience, retention, and revenue performance. Location: Bengaluru, Karnataka Working Model: Hybrid Days: Monday to Saturday Timings: 11 AM - 7PM Budget: 7 - 9 LPA (depending on experience) Experience: 2-5 years Life at Troopod: Troopod is backed by some of India’s top startup founders and operators, including leaders from CRED, Razorpay, EatFit, CoinDCX , and others. We’re a fast-moving, growth-oriented team where smart ideas become measurable results, and growth is both a mindset and a metric. This role is for someone who thrives on strategy and is ready to take real ownership. You’ll lead client growth and conversion strategy , work directly with exciting D2C and eCommerce brands, implement your ideas, and build outcomes alongside a collaborative team. If you’re ready to own the vision and the execution, this is the spot. Responsibilities 1. Lead Strategy & Relationships Act as the strategic lead and primary contact for key clients - from onboarding to renewals. Build long-term partnerships by ensuring alignment, measurable growth, and high satisfaction. Lead business reviews showcasing impact, not just activity. Collaborate with tech, design, and analytics teams for seamless execution and consistent delivery. Mentor a small client success team, ensuring operational excellence and focus on outcomes over tasks. 2. Drive Growth & Performance Identify upsell and cross-sell opportunities across Troopod’s service suite. Own account revenue, retention, and success metrics. Partner with D2C and eCommerce brands to improve ROAS, funnel efficiency, and conversion rates through experimentation. 3. Strategize, Optimize & Execute Analyze websites, ad journeys, and user funnels to identify CRO opportunities. Work hands-on with internal teams to plan and implement A/B or multivariate tests, personalization, and landing page optimizations. Use tools like Google Analytics, Hotjar, and VWO to translate insights into data-backed strategies and measurable growth. Requirements: 2–5 years of experience in Client Success, CRO, or Performance Marketing with D2C, eCommerce brands, or SaaS products. Strong command of Google Analytics (mandatory), with working knowledge of Shopify and Meta Ads. Hands-on experience using CRO and testing tools such as VWO, Optimizely, or Google Optimize. Solid understanding of UI/UX principles and web design fundamentals. Proven ability to create and lead CRO strategies that drive measurable conversion improvements. Analytical, collaborative, and confident in leading clients both independently and through a team. Bonus: Exposure to CRO or marketing agencies, AI-led personalization, or growth frameworks.