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1.0 - 4.0 years
4 - 7 Lacs
Bengaluru, Karnataka, India
On-site
Brief Requirements: Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function Thought leadership for founders and clinical team Drive conversations in regional and national healthcare media for Tier 1 expansion Build a strong story around clinical outcomes and managed care services Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds) Media narrative building around AI tech, transparent billing, and healthcare innovation Position the brand as a category-defining, health-first platform that goes beyond insurance Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches Increase investor visibility and increased awareness among consumers (B2C) Key Deliverables: 10+ Tier-1 media mentions in next 6 months 5+ thought leadership expert interviews (podcasts, news forums, offline discussions) Featured authored articles of empanelled doctors across all healthcare-related media Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media Social mentions of brand & founders on media publications/journalists handles Important Channels/Platforms: Mainstream business media: Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI LinkedIn: Thought leadership and hiring (ensure publications amplify the stories via their social channels) Health-tech media: Inc42, YourStory, The Ken, The Morning Context, The CapTable Podcasts: Blume Day One, WTF by Nikhil, their own devices Agency Requirements: Strong PR experience in healthcare or health-tech Ability to drive media across mainstream business, startup, and healthcare publications Comfort handling clinical outcomes data with care Must support thought leadership content, podcast bookings, op-eds, founder positioning Should align with the brand s tone: grounded, trust-building, clinical realism over hype
Posted 3 weeks ago
1.0 - 4.0 years
4 - 7 Lacs
Delhi, India
On-site
Brief Requirements: Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function Thought leadership for founders and clinical team Drive conversations in regional and national healthcare media for Tier 1 expansion Build a strong story around clinical outcomes and managed care services Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds) Media narrative building around AI tech, transparent billing, and healthcare innovation Position the brand as a category-defining, health-first platform that goes beyond insurance Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches Increase investor visibility and increased awareness among consumers (B2C) Key Deliverables: 10+ Tier-1 media mentions in next 6 months 5+ thought leadership expert interviews (podcasts, news forums, offline discussions) Featured authored articles of empanelled doctors across all healthcare-related media Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media Social mentions of brand & founders on media publications/journalists handles Important Channels/Platforms: Mainstream business media: Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI LinkedIn: Thought leadership and hiring (ensure publications amplify the stories via their social channels) Health-tech media: Inc42, YourStory, The Ken, The Morning Context, The CapTable Podcasts: Blume Day One, WTF by Nikhil, their own devices Agency Requirements: Strong PR experience in healthcare or health-tech Ability to drive media across mainstream business, startup, and healthcare publications Comfort handling clinical outcomes data with care Must support thought leadership content, podcast bookings, op-eds, founder positioning Should align with the brand s tone: grounded, trust-building, clinical realism over hype
Posted 3 weeks ago
1.0 - 4.0 years
4 - 7 Lacs
Hyderabad, Telangana, India
On-site
Brief Requirements: Drive end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function Thought leadership for founders and clinical team Drive conversations in regional and national healthcare media for Tier 1 expansion Build a strong story around clinical outcomes and managed care services Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds) Media narrative building around AI tech, transparent billing, and healthcare innovation Position the brand as a category-defining, health-first platform that goes beyond insurance Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches Increase investor visibility and increased awareness among consumers (B2C) Key Deliverables: 10+ Tier-1 media mentions in next 6 months 5+ thought leadership expert interviews (podcasts, news forums, offline discussions) Featured authored articles of empanelled doctors across all healthcare-related media Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media Social mentions of brand & founders on media publications/journalists handles Important Channels/Platforms: Mainstream business media: Mint, Financial Express, The Economic Times, CNBC-TV1, Business Today, Money Control, Economic Times, TOI LinkedIn: Thought leadership and hiring (ensure publications amplify the stories via their social channels) Health-tech media: Inc42, YourStory, The Ken, The Morning Context, The CapTable Podcasts: Blume Day One, WTF by Nikhil, their own devices Agency Requirements: Strong PR experience in healthcare or health-tech Ability to drive media across mainstream business, startup, and healthcare publications Comfort handling clinical outcomes data with care Must support thought leadership content, podcast bookings, op-eds, founder positioning Should align with the brand s tone: grounded, trust-building, clinical realism over hype
Posted 3 weeks ago
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