Trade Marketing Officer Electrolux Group

7.0 - 11.0 years

0 Lacs

maharashtra

On-site

As a Trade Development & Field Force Manager at Electrolux, you will be responsible for delivering outstanding shopper experiences to drive sell out. You will bring Taste, Care, and Wellbeing experiences to life on the shop floor in an exciting and engaging manner for consumers. Your role involves creating and aligning monthly, quarterly, and yearly Trade activity plans, collaborating with trade partners for implementation, and evaluating results to drive profitable sell out. In the position of Trade Development Manager, you will develop a compelling trade strategy for your country to enhance consumer in-store experiences and support company business goals. It will be your responsibility to translate this strategy into yearly plans per Key Account, aligning with business priorities and product launches, and selecting activities that drive ROI. Collaboration with internal stakeholders including sales and product line colleagues is essential for successful plan execution. Your duties will also include creating a yearly trade promotions plan per key customer, proposing effective mechanics for trade promotions, events, and ensuring proper execution in stores. Post-promotion analysis and recommendations will be part of your regular tasks to optimize trade promotions. In-store execution is a key aspect of your role, involving bringing brand stories to life, ensuring regional retail guidelines are implemented, and deploying communication materials in stores according to guidelines. You will also be responsible for managing trainer and overseeing the training of shop floor assistants and brand promoters to ensure they have a good understanding of brand stories and product benefits. Collaboration with all functions within the company and active participation in the Trade Community in the region are encouraged. You will be expected to share ideas, learn from others, and work closely with leaders at both country and regional levels. Additionally, you may be assigned temporary additional roles or projects to further develop your capabilities within Electrolux. To succeed in this role, you should be an expert in delivering outstanding retail experiences, energetic, a team player, agile in adapting to different situations, and open to feedback and collaboration. A B. Tech in Electrical, Mechanical, Electronics, or a master's in business administration in Marketing is required, along with at least 7 years of marketing experience and people management skills. Fluency in English, both oral and written, is essential for effective communication. This role entails working in an office environment with regular working hours and occasional domestic and international travel. Your commitment to health and safety is crucial, and following guidelines to ensure your well-being and that of others is mandatory.,

Posted 2 days ago

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