2.0 - 6.0 years

0 Lacs

maharashtra

On-site

You will be responsible for developing and leading the Customer Marketing strategy for a specific Retail Environment (RE). Your key responsibilities will include: - Developing trade segmentation and Go to Market Strategy. - Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/shopper segmentation. - Leading shopper insight development and application by RE. - Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior, and category-specific behavior. - Designing an effective 5P strategy for the RE which drives share gains in the categ...

Posted 2 months ago

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RE Manager Colgate Palmolive

1.0 - 4.0 years

4 - 7 Lacs

Mumbai City, Maharashtra, India

On-site

You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE) What would be the responsibilities for this role Developing trade segmentation and Go to Market Strategy Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation. Leading shopper insight development and application by RE Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior Designing an effective 5P strategy for the RE which drives share gains in the category Consistently evaluate 5P p...

Posted 4 months ago

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