Area Sales Manager I - B2C (Modern Trade) Bunge

7.0 - 10.0 years

7 - 10 Lacs

Vijayawada, Andhra Pradesh, India

On-site

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Drive business results as per the pre-determined business plan for the organized trade in B2C business and find new avenues of growth. Tasks and Responsibilities: The tasks and responsibilities can be summarized (but not limited to) as below Key Account Management: To keep a track of All India Modern trade in terms of their numbers, growth, trends etc. To keep an update of the Category managers, team hierarchy by account. Build strong business relationship with all the modern trade accounts. Ensure listing of products/ SKUs in Modern Trade. Negotiations on terms of trade . To discuss and finalize Annual Business Plan with Modern Trade. Plan sales targets, activity calendar, branding, sampling, special events etc. Annual Business Plan of MRF: Devise Annual Business Plan for Modern Trade. Plan Sales Targets (Volume/Value) by account. Devise Distribution and coverage plan by account. Plan strategies for category dominance. Plan annual calendar for in-store activities such as sampling, branding, etc. Manpower planning for Key account management and merchandising. Performance evaluation of key account relationships. Product availability, visibility and activations: Ensure product availability in coordination with the sales team across all active stores. To ensure implementation of the trade and consumer schemes, sampling activities, branding activities etc. Coordination with the Marketing and the Trade Marketing teams. Ensure in-store visibility and merchandising. Coordination with the respective Business Verticals and Marketing team for various aspects related to Modern Trade. Market Information: Tracking of competitor s activities and devise suitable tactical and strategic plans. Analysis of secondary sales data, distribution data and provide feedback and support options to sales team. To collect, collate, analyze and present category data, market share, growth trends etc of each category by account and market. Education, qualifications, special training, experience and skills MBA preferred. Work Experience: Minimum 7 years plus in FMCG Marketing (preferably oil Industry. Command over software packages including Windows, and Microsoft Office in particular in MS Excel. Good presentation skill is added preference.

Posted 2 days ago

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