Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Growth Marketing Manager Angel and Genie

5.0 - 9.0 years

0 Lacs

kochi, kerala

On-site

As a User Acquisition Specialist, your primary responsibilities will include setting up new campaigns and optimizing existing campaigns on Meta, Google Adwords, and Apple Search Ads. You will be tasked with building, tracking, and optimizing UA campaigns, as well as uploading new creative to the content library. Developing performance reports and effectively communicating results to partners will also be part of your role. It will be essential for you to analyze and take action on campaign performance metrics such as ROI, ROAS, and projected LTV. Collaborating with the design team to create creative assets for advertising campaigns regularly is a key aspect of this position. Furthermore, you will be required to work closely with the India engineering team to ensure accurate attribution and report generation. Directing and participating in analytics and tracking implementation tasks will be crucial. As a leader in the UA team, you will mentor junior team members, offering guidance and support on campaign strategies and execution. Coordination of cross-functional efforts across marketing, creative, analytics, and product teams will be necessary for success. Overseeing the day-to-day operations of the UA team to ensure high-quality and timely deliverables, as well as contributing to strategic decision-making and resource planning to scale UA efforts efficiently, are vital components of this role. To excel in this position, you should possess at least 5 years of relevant experience, with a strong preference for user acquisition experience in mobile games. Demonstrated team leadership skills, including mentoring and guiding team members, are essential. An entrepreneurial mindset, coupled with a desire to be the best UA Specialist in the industry, will set you up for success. Previous experience in the social/mobile freemium game industry, excellent data analysis skills, and a metrics-driven approach are highly valued. Practical knowledge of tracking technologies, methods, and UA KPIs, along with exposure to various tools/systems like Adjust, Appsflyer, Google Analytics, and others, will be beneficial. You should be able to optimize available budgets to achieve desired results and effectively analyze data from attribution platforms to present results. Familiarity with tools like Looker studio is preferred. Understanding ad creative formats and the ability to brief design teams for performance-driven assets are important. Being highly organized, detail-oriented, and possessing strong math skills are crucial. A self-starter with a problem-solving attitude, both independently and collaboratively, is desired. Keeping abreast of UA techniques, strategy, audience building, and targeting is essential. A Bachelor's or Master's degree in math, marketing, or finance is preferred. Please note that this role involves leading the UA team in Kochi, with the flexibility for candidates to be located anywhere. The work environment is hybrid, with a Work from Office Calendar in place. Employees are required to work from the office for 2 weeks every alternate month. Travel reimbursement is provided for employees from outside Kerala, and accommodation reimbursement is offered for those outside the city for the Work from Office schedule.,

Posted 1 day ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.