Job Title: SEO Specialist Location: Mumbai, Maharashtra Company: Chemkart and Subsidiaries Employment Type: Full-Time Experience Level: 25 years About Us: Chemkart is a leading B2B platform specializing in the import and distribution of high-quality raw materials for the food and nutraceutical industries. With a global supply chain spanning China, Korea, Indonesia, and Europe, we power innovation and efficiency across the health and wellness ecosystem. Our subsidiary companies support complementary verticals and emerging brands within the nutraceutical space. We are seeking a skilled and strategic SEO Specialist to drive our digital visibility and organic growth across Chemkart and its affiliated brands. Key Responsibilities: Develop and execute SEO strategies to improve search engine rankings for Chemkart and its subsidiaries. Conduct thorough keyword research relevant to the B2B nutraceutical and food ingredient sectors. Optimize product pages, category pages, and blogs for on-page SEO and improved user engagement. Ensure technical SEO health: site audits, page speed optimization, mobile responsiveness, structured data, crawlability, etc. Track performance using tools like Google Search Console, GA4, SEMrush, and Ahrefs; provide actionable insights. Collaborate with the marketing team to guide content creation that targets key decision-makers in the B2B supply chain. Build and manage white-hat link-building campaigns to increase domain authority. Monitor competitor SEO activity and industry keyword trends. Report regularly on performance metrics (organic traffic, rankings, conversions, bounce rates, etc.). Coordinate with web developers and external agencies to implement SEO changes. Qualifications: Bachelors degree in Marketing, Digital Media, Business, or a related field. 2+ years of hands-on SEO experience, preferably in a B2B or product-centric industry. Solid understanding of search engine algorithms, ranking factors, and technical SEO best practices. Proficiency with SEO tools (Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.) and AI Tools. Experience with CMS platforms like WordPress, Webflow, or custom-built B2B websites. Familiarity with HTML, CSS, and basic web development concepts is a plus. Strong analytical skills and attention to detail. Excellent communication skills, with the ability to convey technical insights to non-technical stakeholders.
