The E-commerce Manager is responsible for managing the company's online sales platform, developing and executing the e-commerce strategy, and ensuring the online store runs smoothly and profitably. They are crucial for driving revenue growth and ensuring a competitive online presence. Define and implement the overarching e-commerce strategy to meet sales, profitability, and customer experience objectives. Work closely with other departments, including Marketing, IT/Web Development, Logistics/Fulfillment, and Customer Service, to ensure smooth end-to-end operations.